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Design Tools

Canva vs UserTesting: Pricing Comparison 2026

Side-by-side pricing comparison of Canva and UserTesting. See all plans, features, and costs at a glance.

Bottom line: Canva starts at Custom pricing and UserTesting starts at Custom pricing. Compare all 23 pricing tiers side by side.

Last updated: August 10, 2026

Data compiled by Arthur Jacquemin
Updated August 10, 2026
Try Canva freeTry UserTesting freePrice updated yesterday
Best Value

Canva - Canva offers a free plan, offers 18 tiers vs 5.

Canva vs UserTesting: Quick Pricing Facts

FeatureCanvaUserTesting
Starting PriceCustom pricingCustom pricing
Number of Plans185
Free TierYesNo
Pricing Modelfreemiumflat
Annual DiscountN/AN/A

Canva and UserTesting are both priced at Custom pricing, making them equally accessible Design Tools. Together they offer 23 pricing plans with 35 features compared, so the best choice comes down to which features match your needs.

Canva stands out with a free plan for getting started. Canva uses freemium pricing while UserTesting uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.

Pricing Plans
UserTesting
UserTesting
Try free
Tier 1
Digital design
$0/monthCheapest
Test-based Consumption
Custom pricing
Includes
  • Unlimited users across the enterprise
  • Full access to the UserTesting platform
  • Best for organizations getting started with human insights
  • Flexible contracts
Tier 2
Print design
Custom pricing
Team-based Unlimited
Custom pricing
Includes
  • Unlimited tests within Fair Use scope
  • Full access to the UserTesting platform
  • Best for scaling across multiple departments
  • Predictable contracts
Tier 3
Images and photos
Custom pricing
Advanced
Custom pricing
Includes
  • Global participant panel across 60+ countries
  • Enterprise-grade security and compliance
  • Test builder and template gallery
  • Unmoderated tests
  • Moderated, Live Conversation
  • Test plan and audience management
  • Advanced demographic filters
  • Interactive path flows and click maps
  • Sentiment analysis
  • Unlimited workspaces
Tier 4
Videos and audio
Custom pricing
UltimatePopular
Custom pricing
Includes
  • Everything in Advanced
  • AI-powered analysis and insights automation
  • Smart tags
  • Insights Hub and AI-powered Insight Discovery
  • Card sorting and tree testing
  • Onboard and manage custom audiences
  • Secure prototype hosting
  • Approval flow
  • Premier Support with 30-minute Power Sessions
Tier 5
Product
Custom pricing
Ultimate+
Custom pricing
Includes
  • Everything in Ultimate
  • Team-based unlimited testing
  • Industry-leading custom insights services
  • Premium onboarding
  • Insights strategy
  • Insights delivery
  • Custom audience sourcing
  • Premier Support+ with dedicated consultant
Tier 6
Canva AI
Custom pricing
-
Tier 7
Plans
Custom pricing
-
Tier 8
Canva for business
Custom pricing
-
Tier 9
Solutions
Custom pricing
-
Tier 10
Features
Custom pricing
-
Tier 11
Resources
Custom pricing
-
Tier 12
Canva for education
Custom pricing
-
Tier 13
K-12 education
Custom pricing
-
Tier 14
K-12 teachers
Custom pricing
-
Tier 15
Higher education
Custom pricing
-
Tier 16
Help
Custom pricing
-
Tier 17
Create guides
Custom pricing
-
Tier 18
Compare features
$0/monthCheapest
-

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Canva

Online graphic design platform with templates and drag-and-drop editor

View all Canva plans

UserTesting

On-demand human insights and user experience testing platform

View all UserTesting plans

What Reviewers Say

Frequently Asked Questions: Canva vs UserTesting

How many pricing plans does Canva have vs UserTesting?
Canva offers 18 pricing plans, while UserTesting offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Canva or UserTesting offer a free plan?
Canva offers a free plan, while UserTesting does not. If budget is a concern, Canva lets you get started at no cost.
What is the most popular UserTesting plan?
The Ultimate plan is UserTesting's most popular tier, priced at Custom pricing. Key features include Everything in Advanced, AI-powered analysis and insights automation, Smart tags.
Does Canva or UserTesting offer custom enterprise pricing?
Yes, both Canva and UserTesting offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Canva and UserTesting use?
Canva uses a freemium pricing model, while UserTesting uses flat pricing. The right model depends on your team size and usage patterns.
How do Canva and UserTesting compare for Design Tools?
Both Canva and UserTesting are Design Tools. Canva offers 18 plans starting at Custom pricing, while UserTesting offers 5 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Design Tools needs.
AI Recommendations

Sources

  1. Canva Official Pricing- Vendor pricing page
  2. UserTesting Official Pricing- Vendor pricing page

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