Countly vs Google Analytics: Pricing Comparison 2026
Side-by-side pricing comparison of Countly and Google Analytics. See all plans, features, and costs at a glance.
Bottom line: Countly starts at $175/mo and Google Analytics starts at Custom pricing. Compare all 4 pricing tiers side by side.
Last updated: July 6, 2026
Google Analytics - GA4 is free and covers most web analytics needs; use Countly when self-hosting or mobile app analytics are required.
Countly vs Google Analytics: Quick Pricing Facts
| Feature | Countly | Google Analytics |
|---|---|---|
| Starting Price | $175/mo | Custom pricing |
| Number of Plans | 2 | 2 |
| Free Tier | No | Yes |
| Pricing Model | open-source | freemium |
| Annual Discount | N/A | N/A |
Countly and Google Analytics are both priced at $175/mo, making them equally accessible Analytics tools. Together they offer 4 pricing plans with 4 features compared, so the best choice comes down to which features match your needs.
Google Analytics stands out with a free plan for getting started. Countly uses open-source pricing while Google Analytics uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
Ready to get started? Try either tool free — no credit card required.
Google Analytics
Free web analytics service by Google for traffic insights
View all Google Analytics plansGoogle Analytics
GA4 is free and covers most web analytics needs; use Countly when self-hosting or mobile app analytics are required.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Google Analytics freeFree plan availableWhich Should You Choose?
Choose Countly if:
- •You need mobile app analytics with self-hosting - GA4 cannot be self-hosted
- •Data ownership, compliance, or air-gapped environments require on-premise analytics
- •You need push notifications, A/B testing, and crash reporting bundled with your analytics
Choose Google Analytics if:
- •You need free, comprehensive web analytics with the full Google ecosystem integration
- •GA4 is the industry standard - free, powerful, and integrates with Google Ads and Search Console
- •Your team already has GA4 expertise and your analytics needs are primarily web-based
Google Analytics 4 is free and the industry standard for web analytics. Countly is an open-source platform with a free self-hosted option, focused on mobile and product analytics. GA4 cannot be self-hosted; Countly can. For web analytics, GA4 is more comprehensive. For mobile app analytics or organizations requiring data ownership, Countly is the serious alternative. Many teams use both: GA4 for web traffic and Countly for mobile app analytics.
Frequently Asked Questions: Countly vs Google Analytics
How many pricing plans does Countly have vs Google Analytics?
Does Countly or Google Analytics offer a free plan?
What is the most popular Google Analytics plan?
Does Countly or Google Analytics offer custom enterprise pricing?
What pricing models do Countly and Google Analytics use?
How do Countly and Google Analytics compare for Analytics?
Sources
- Countly Official Pricing- Vendor pricing page
- Google Analytics Official Pricing- Vendor pricing page
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