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Countly vs Google Analytics: Pricing Comparison 2026

Side-by-side pricing comparison of Countly and Google Analytics. See all plans, features, and costs at a glance.

Bottom line: Countly starts at $40/mo and Google Analytics starts at Custom pricing. Compare all 4 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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Countly vs Google Analytics: Quick Pricing Facts

FeatureCountlyGoogle Analytics
Starting Price$40/moCustom pricing
Number of Plans22
Free TierNoYes
Pricing Modelopen-sourcefreemium
Annual DiscountN/AN/A

Countly and Google Analytics are both priced at $40/mo, making them equally accessible Analytics tools. Together they offer 4 pricing plans with 10 features compared, so the best choice comes down to which features match your needs.

Google Analytics stands out with a free plan for getting started. Countly uses open-source pricing while Google Analytics uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Countly
Google Analytics
Google Analytics
Try it free
Tier 1
Flex
$40/month
Includes
  • Core analytics included
  • Pay per MAU
  • Feature add-ons available
Start with Flex
Free
$0/monthCheapest
Includes
  • Understand your customers
  • Free and easy-to-use solutions
Start with Free
Tier 2
Enterprise
$4166/monthCheapest
Includes
  • Enterprise-grade capabilities
  • Dedicated CSM support
  • Onboarding & data modelling services
Start with Enterprise
Analytics 360Popular
Custom pricing
Includes
  • Advanced tools for deeper understanding
  • Integrates with advertising tools
Start with Analytics 360

Swipe to compare plans →

Countly

Product analytics with push notifications and crash reporting

View all Countly plans

Google Analytics

Free web analytics service by Google for traffic insights

View all Google Analytics plans
Our Pick

Google Analytics

Google Analytics offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Google Analytics

Try Google Analytics free

Which Should You Choose?

Choose Countly if:

  • •You want more features built-in—Countly offers 2 additional features across its plans
  • •You prioritize Countly's user experience and interface over price (both tools are similarly priced)
  • •You need predictable billing — Countly's open-source model avoids surprise overages

Choose Google Analytics if:

  • •You need a free plan with Understand your customers, Free and easy-to-use solutions—Google Analytics offers no-cost access with no credit card required
  • •Your team needs custom enterprise pricing—Google Analytics offers negotiated terms for large deployments
  • •You prioritize Google Analytics's user experience and interface over price (both tools are similarly priced)

Google Analytics offers a free plan [1], eliminating the cost barrier for evaluation, while Countly requires paid subscription from the start. This gives Google Analytics a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Google Analytics's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Countly's tiering starting at $40/mo to assess total cost of ownership over 12 months. Google Analytics's 2 tiers provide flexibility at different budgets, while Countly's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Google Analytics is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Countly vs Google Analytics

How many pricing plans does Countly have vs Google Analytics?
Countly offers 2 pricing plans, while Google Analytics offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Countly or Google Analytics offer a free plan?
Google Analytics offers a free plan, while Countly does not. If budget is a concern, Google Analytics lets you get started at no cost.
What is the most popular Google Analytics plan?
The Analytics 360 plan is Google Analytics' most popular tier, priced at Custom pricing. Key features include Advanced tools for deeper understanding, Integrates with advertising tools.
Does Countly or Google Analytics offer custom enterprise pricing?
Google Analytics offers a custom-priced enterprise tier for larger teams. Countly lists all its pricing publicly.
What pricing models do Countly and Google Analytics use?
Countly uses a open-source pricing model, while Google Analytics uses freemium pricing. The right model depends on your team size and usage patterns.
How do Countly and Google Analytics compare for Analytics?
Both Countly and Google Analytics are Analytics tools. Countly offers 2 plans starting at $40/mo, while Google Analytics offers 2 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. Countly Official Pricing— Vendor pricing page
  2. Google Analytics Official Pricing— Vendor pricing page

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