
Countly Pricing Plans & Tiers
Product analytics with push notifications and crash reporting
Pricing last verified: March 16, 2026
Pricing Analysis
Countly's open-source positioning (Lite free, Flex Free up to 500 MAU) combined with Flex paid tier ($40/month, $480 annually) mirrors the classic freemium ladder where developers adopt open-source and organizations graduate to managed platform. The Flex Free tier's 500 MAU threshold targets indie developers and bootstrapped startups avoiding subscription costs.
Countly's emphasis on 'data privacy' and open-source aligns with privacy-forward positioning similar to Plausible. Organizations that value data ownership and GDPR compliance find Countly's self-hosted community edition and managed Flex tiers more transparent than proprietary analytics platforms charging per-user or per-event.
Strengths
- Open-source Lite version is completely free with no user limits or feature restrictions, providing zero-cost infrastructure for developers.
- Flex Free tier at 500 MAU offers managed platform experience without monthly subscription, ideal for bootstrapped teams.
- Flex paid tier at $40/month is aggressively priced, undercutting Amplitude Plus ($49/month) while including push notifications and crash reporting.
Considerations
- Lite version requires self-hosting infrastructure investment; organizations without DevOps capacity face hidden costs.
- Flex tier's 500 MAU free limit and $40/month Flex paid tier create a narrow sweet spot; organizations with 501+ MAU face immediate paid subscription requirement.
Mobile-first startups and indie developers valuing data privacy and open-source infrastructure without monthly subscription commitments.
Countly's Flex Free tier (500 MAU) and $40/month Flex pricing target organizations rejected by subscription-first competitors, offering privacy-first analytics with minimal cost.
Best choice: Countly
Try Countly freePricing Plans (2)
Enterprise
- ✓Enterprise-grade capabilities
- ✓Dedicated CSM support
- ✓Onboarding & data modelling services
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Sources
- Countly Official Pricing— Vendor pricing page
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