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Countly vs mParticle: Pricing Comparison 2026

Side-by-side pricing comparison of Countly and mParticle. See all plans, features, and costs at a glance.

Bottom line: Countly starts at $175/mo and mParticle starts at Custom pricing. Compare all 3 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Countly freeTry mParticle freePrice updated todayPrice updated today

Countly vs mParticle: Quick Pricing Facts

FeatureCountlymParticle
Starting Price$175/moCustom pricing
Number of Plans21
Free TierNoNo
Pricing Modelopen-sourceusage-based
Annual DiscountN/AN/A

Countly and mParticle are both priced at $175/mo, making them equally accessible Analytics tools. Together they offer 3 pricing plans with 7 features compared, so the best choice comes down to which features match your needs.

Countly uses open-source pricing while mParticle uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Countly
Countly
Try free
mParticle
mParticle
Try free
Tier 1
Flex
$175/monthCheapest
Contact us
Custom pricing
Includes
  • Access to all features
  • Unlimited real-time products
  • No monthly event or user caps
  • Unlimited data inputs and destinations
  • Unlimited data warehouse connections
  • Transparent, predictable costs
  • No overages or penalties
Tier 2
Enterprise
Custom pricing
-

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Countly

Product analytics with push notifications and crash reporting

View all Countly plans

mParticle

Customer data infrastructure for multi-channel data collection

View all mParticle plans

Which Should You Choose?

Choose Countly if:

  • You need a free self-hosted product analytics platform for mobile and web apps
  • Countly's Community Edition covers events, funnels, retention, and push notifications
  • Data ownership is a requirement but you do not need enterprise CDP infrastructure

Choose mParticle if:

  • You need enterprise customer data infrastructure to collect, transform, and route events
  • mParticle handles identity resolution, audience segmentation, and complex pipeline management
  • Your engineering team manages data flows across many analytics and marketing destinations

Countly is a product analytics platform with self-hosting. mParticle is enterprise customer data infrastructure - pricing is custom. Countly provides finished analytics. mParticle routes raw events to other tools. A large mobile company might use mParticle to manage data pipelines and Countly for product analytics - complementary rather than competing.

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Frequently Asked Questions: Countly vs mParticle

How many pricing plans does Countly have vs mParticle?
Countly offers 2 pricing plans, while mParticle offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Does Countly or mParticle offer custom enterprise pricing?
Yes, both Countly and mParticle offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Countly and mParticle use?
Countly uses a open-source pricing model, while mParticle uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Countly and mParticle compare for Analytics?
Both Countly and mParticle are Analytics tools. Countly offers 2 plans starting at $175/mo, while mParticle offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Countly Official Pricing- Vendor pricing page
  2. mParticle Official Pricing- Vendor pricing page

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