Countly vs mParticle: Pricing Comparison 2026
Side-by-side pricing comparison of Countly and mParticle. See all plans, features, and costs at a glance.
Bottom line: Countly starts at $40/mo and mParticle starts at Custom pricing. Compare all 3 pricing tiers side by side.
Last updated: March 16, 2026
Countly vs mParticle: Quick Pricing Facts
| Feature | Countly | mParticle |
|---|---|---|
| Starting Price | $40/mo | Custom pricing |
| Number of Plans | 2 | 1 |
| Free Tier | No | No |
| Pricing Model | open-source | usage-based |
| Annual Discount | N/A | N/A |
Countly and mParticle are both priced at $40/mo, making them equally accessible Analytics tools. Together they offer 3 pricing plans with 13 features compared, so the best choice comes down to which features match your needs.
Countly uses open-source pricing while mParticle uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Countly Try it free |  mParticle Try it free |
|---|---|---|
| Tier 1 | Flex $40/monthCheapest Includes
| Contact us Custom pricing Includes
|
| Tier 2 | Enterprise $4166/monthCheapest Includes
| — |
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Which Should You Choose?
Choose Countly if:
- •You need 2 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Countly's user experience and interface over price (both tools are similarly priced)
- •You want Countly's approach to incremental feature unlocking across its 2 pricing tiers
Choose mParticle if:
- •You want more features built-in—mParticle offers 1 additional features across its plans
- •Your team needs custom enterprise pricing—mParticle offers negotiated terms for large deployments
- •You prioritize mParticle's user experience and interface over price (both tools are similarly priced)
Countly and mParticle offer competitively positioned plans [1], with Countly starting at $40/mo and mParticle at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Countly provides 2 pricing tiers versus mParticle's 1 option, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Countly offers 6 total features across its tiers, while mParticle provides 7. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.
Frequently Asked Questions: Countly vs mParticle
How many pricing plans does Countly have vs mParticle?
Does Countly or mParticle offer custom enterprise pricing?
What pricing models do Countly and mParticle use?
How do Countly and mParticle compare for Analytics?
Sources
- Countly Official Pricing— Vendor pricing page
- mParticle Official Pricing— Vendor pricing page
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