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Countly vs RudderStack: Pricing Comparison 2026

Side-by-side pricing comparison of Countly and RudderStack. See all plans, features, and costs at a glance.

Bottom line: Countly starts at $40/mo and RudderStack starts at Custom pricing. Compare all 5 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Countly vs RudderStack: Quick Pricing Facts

FeatureCountlyRudderStack
Starting Price$40/moCustom pricing
Number of Plans23
Free TierNoYes
Pricing Modelopen-sourceusage-based
Annual DiscountN/AN/A

Countly and RudderStack are both priced at $40/mo, making them equally accessible Analytics tools. Together they offer 5 pricing plans with 18 features compared, so the best choice comes down to which features match your needs.

RudderStack stands out with a free plan for getting started. Countly uses open-source pricing while RudderStack uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
RudderStack
RudderStack
Try it free
Tier 1
Flex
$40/month
Includes
  • Core analytics included
  • Pay per MAU
  • Feature add-ons available
Start with Flex
Free
$0/monthCheapest
Includes
  • 16+ SDK sources
  • 200+ cloud destinations
  • Warehouse destinations
  • Reverse ETL
Start with Free
Tier 2
Enterprise
$4166/monthCheapest
Includes
  • Enterprise-grade capabilities
  • Dedicated CSM support
  • Onboarding & data modelling services
Start with Enterprise
Growth
Custom pricing
Includes
  • Unlimited team members
  • Unlimited Transformations
  • Unlimited Reverse ETL connections
  • Dedicated support
Start with Growth
Tier 3
Enterprise
Custom pricing
Includes
  • Python Transformations
  • Access to Profiles & Data Apps
  • HIPAA
  • SSO
Start with Enterprise

Swipe to compare plans →

Countly

Product analytics with push notifications and crash reporting

View all Countly plans

RudderStack

Open-source customer data pipeline and warehouse-first CDP

View all RudderStack plans
Our Pick

RudderStack

RudderStack offers a free plan, offers 3 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: RudderStack

Try RudderStack free

Which Should You Choose?

Choose Countly if:

  • You prioritize Countly's user experience and interface over price (both tools are similarly priced)
  • Countly's open-source pricing lets you match exact team size without tier gaps
  • You value Countly's specific feature progression from free to advanced tier levels

Choose RudderStack if:

  • You need a free plan with 16+ SDK sources, 200+ cloud destinations—RudderStack offers no-cost access with no credit card required
  • You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—RudderStack offers 6 additional features across its plans
  • Your team needs custom enterprise pricing—RudderStack offers negotiated terms for large deployments

RudderStack offers a free plan [1], eliminating the cost barrier for evaluation, while Countly requires paid subscription from the start. This gives RudderStack a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow RudderStack's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Countly's tiering starting at $40/mo to assess total cost of ownership over 12 months. RudderStack's 3 tiers provide flexibility at different budgets, while Countly's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, RudderStack is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Countly vs RudderStack

How many pricing plans does Countly have vs RudderStack?
Countly offers 2 pricing plans, while RudderStack offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Countly or RudderStack offer a free plan?
RudderStack offers a free plan, while Countly does not. If budget is a concern, RudderStack lets you get started at no cost.
Does Countly or RudderStack offer custom enterprise pricing?
RudderStack offers a custom-priced enterprise tier for larger teams. Countly lists all its pricing publicly.
What pricing models do Countly and RudderStack use?
Countly uses a open-source pricing model, while RudderStack uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Countly and RudderStack compare for Analytics?
Both Countly and RudderStack are Analytics tools. Countly offers 2 plans starting at $40/mo, while RudderStack offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. Countly Official PricingVendor pricing page
  2. RudderStack Official PricingVendor pricing page

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