Fathom Analytics vs Iconosquare: Pricing Comparison 2026
Side-by-side pricing comparison of Fathom Analytics and Iconosquare. See all plans, features, and costs at a glance.
Bottom line: Fathom Analytics starts at $15/mo, making it $24/mo cheaper than Iconosquare ($39/mo). Neither offers a free plan.
Last updated: March 16, 2026
Fathom Analytics vs Iconosquare: Quick Pricing Facts
| Feature | Fathom Analytics | Iconosquare |
|---|---|---|
| Starting Price | $15/mo | $39/mo |
| Number of Plans | 11 | 3 |
| Free Tier | No | No |
| Pricing Model | usage-based | tiered |
| Annual Discount | N/A | N/A |
Fathom Analytics is the more affordable option, starting at $15/mo compared to Iconosquare's $39/mo. Both are Analytics tools with 14 combined pricing plans and 23 features compared.
Fathom Analytics uses usage-based pricing while Iconosquare uses tiered pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Fathom Analytics Try it free |  Iconosquare Try it free |
|---|---|---|
| Tier 1 | Up to 100,000 pageviews $15/monthCheapest | Launch $39/month $33 / year Includes
|
| Tier 2 | Up to 200,000 pageviews $25/monthCheapest | ScalePopular $83/month $69 / year Includes
|
| Tier 3 | Up to 500,000 pageviews $45/monthCheapest | Excel $139/month $116 / year Includes
|
| Tier 4 | Up to 1,000,000 pageviews $60/monthCheapest | — |
| Tier 5 | Up to 2,000,000 pageviews $100/monthCheapest | — |
| Tier 6 | Up to 5,000,000 pageviews $140/monthCheapest | — |
| Tier 7 | Up to 10,000,000 pageviews $200/monthCheapest | — |
| Tier 8 | Up to 15,000,000 pageviews $290/monthCheapest | — |
| Tier 9 | Up to 20,000,000 pageviews $380/monthCheapest | — |
| Tier 10 | Up to 25,000,000 pageviews $470/monthCheapest | — |
| Tier 11 | Over 25,000,000 pageviews Custom pricing | — |
Swipe to compare plans →
Fathom Analytics
Simple, privacy-first website analytics without tracking cookies
View all Fathom Analytics plansIconosquare
Social media analytics and management platform for tracking performance, scheduling posts, and monitoring engagement across channels.
View all Iconosquare plansFathom Analytics
Fathom Analytics starts at $24/mo lower ($15/mo vs $39/mo), offers 11 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Fathom Analytics
Try Fathom Analytics freeWhich Should You Choose?
Choose Fathom Analytics if:
- •You want lower per-user costs—Fathom Analytics starts at $15/mo, saving $24/mo compared to Iconosquare at $39/mo
- •You need 11 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •Your team needs custom enterprise pricing—Fathom Analytics offers negotiated terms for large deployments
Choose Iconosquare if:
- •You want more features built-in—Iconosquare offers 23 additional features across its plans
- •You want Iconosquare's approach to incremental feature unlocking across its 3 pricing tiers
- •Iconosquare's expanded feature set across 3 plans fits your workflow better
Fathom Analytics is the more affordable choice [1], starting at $15/mo compared to Iconosquare's $39/mo. For a 50-person team on paid plans, this translates to Fathom Analytics saving approximately $1200/month. Fathom Analytics offers 11 pricing tiers compared to Iconosquare's 3, giving you more granular control over scaling costs as your team grows. Across all tiers, Fathom Analytics provides 0 total features versus 23 for Iconosquare, offering a more focused toolset depending on your specific needs. For budget-conscious teams seeking predictable costs, Fathom Analytics delivers superior value. Iconosquare may justify its premium for specialized needs, but most organizations will find Fathom Analytics the smarter financial choice.
Frequently Asked Questions: Fathom Analytics vs Iconosquare
Which is cheaper, Fathom Analytics or Iconosquare?
How many pricing plans does Fathom Analytics have vs Iconosquare?
Can I save money by paying annually for Fathom Analytics or Iconosquare?
What is the most popular Iconosquare plan?
Does Fathom Analytics or Iconosquare offer custom enterprise pricing?
What pricing models do Fathom Analytics and Iconosquare use?
How do Fathom Analytics and Iconosquare compare for Analytics?
Sources
- Fathom Analytics Official Pricing— Vendor pricing page
- Iconosquare Official Pricing— Vendor pricing page
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