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Fathom Analytics

Fathom Analytics Pricing Plans & Tiers

Simple, privacy-first website analytics without tracking cookies

Analyticsusage-basedFrom $15/mo

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
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Pricing Analysis

Fathom Analytics' site-based pricing ($15/month monthly or $13/month annually for up to 50 sites) creates a transparent alternative to pageview-limited competitors like Plausible. The Basic Plan's 'Forever data retention' and 'API access' eliminate the data retrieval lock-in that competitors use for switching-cost creation.

Fathom's positioning emphasizes enterprise-grade infrastructure and data ownership without complexity — organizations comparing Fathom to Plausible ($9-799/month by pageviews) find Fathom's predictable $15/month cost more budgetable for multi-site operations. The 7-day free trial without credit card requirement lowers evaluation friction.

Strengths

  • Basic Plan at $15/month supporting up to 50 sites is the most sites-per-dollar in the privacy analytics market.
  • Forever data retention on Basic Plan eliminates vendor lock-in concerns that plague competitors using 1-year or 2-year retention cliffs.
  • Ecommerce and event tracking included on Basic Plan, eliminating per-feature upgrades that competitors monetize separately.

Considerations

  • No free tier (only 7-day trial) requires immediate payment decision, creating friction compared to competitors' free tiers.
  • 50-site limit on Basic Plan forces upgrade for agencies managing 100+ client sites.
Ideal For

SMBs and indie publishers running 5-50 websites prioritizing predictable costs and privacy without per-pageview metering.

Pricing Takeaway

Fathom's $15/month flat rate for up to 50 sites eliminates pageview-based pricing uncertainty that competitors exploit for customer value extraction.

Best choice: Fathom Analytics

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Pricing Plans (11)

Up to 100,000 pageviews

$15/mo
Start with Up to 100,000 pageviews

Up to 200,000 pageviews

$25/mo
Start with Up to 200,000 pageviews

Up to 500,000 pageviews

$45/mo
Start with Up to 500,000 pageviews

Up to 1,000,000 pageviews

$60/mo
Start with Up to 1,000,000 pageviews

Up to 2,000,000 pageviews

$100/mo
Start with Up to 2,000,000 pageviews

Up to 5,000,000 pageviews

$140/mo
Start with Up to 5,000,000 pageviews

Up to 10,000,000 pageviews

$200/mo
Start with Up to 10,000,000 pageviews

Up to 15,000,000 pageviews

$290/mo
Start with Up to 15,000,000 pageviews

Up to 20,000,000 pageviews

$380/mo
Start with Up to 20,000,000 pageviews

Up to 25,000,000 pageviews

$470/mo
Start with Up to 25,000,000 pageviews

Over 25,000,000 pageviews

Custom
Start with Over 25,000,000 pageviews

How does Fathom Analytics pricing compare?

See how Fathom Analytics' 11 pricing plans stack up against similar Analytics tools.

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Frequently Asked Questions

How much does Fathom Analytics cost?
As of March 2026, Fathom Analytics starts at $15/mo per month with 11 pricing tiers based on a usage-based model.
Does Fathom Analytics offer a free plan?
As of March 2026, no, Fathom Analytics does not offer a free plan. However, the cheapest paid plan starts at $15/mo, making it affordable for small teams.
What pricing model does Fathom Analytics use?
As of March 2026, the usage-based pricing model used by Fathom Analytics means you pay based on metered usage, so you only pay for what you use. It offers predictable cost scaling for growing teams.
Does Fathom Analytics offer enterprise or custom pricing?
As of March 2026, yes, Fathom Analytics offers an Over 25,000,000 pageviews tier with custom pricing for enterprise deployments. Contact the vendor to discuss your organization's specific needs and get a tailored quote.

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Sources

  1. Fathom Analytics Official Pricing— Vendor pricing page

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