Fathom Analytics Pricing Plans and Tiers
Simple, privacy-first website analytics without tracking cookies
Pricing last verified: June 22, 2026
Pricing Analysis
Fathom Analytics' site-based pricing ($15/month monthly or $13/month annually for up to 50 sites) creates a transparent alternative to pageview-limited competitors like Plausible. The Basic Plan's 'Forever data retention' and 'API access' eliminate the data retrieval lock-in that competitors use for switching-cost creation.
Fathom's positioning emphasizes enterprise-grade infrastructure and data ownership without complexity - organizations comparing Fathom to Plausible ($9-799/month by pageviews) find Fathom's predictable $15/month cost more budgetable for multi-site operations. The 7-day free trial without credit card requirement lowers evaluation friction.
Strengths
- Basic Plan at $15/month supporting up to 50 sites is the most sites-per-dollar in the privacy analytics market.
- Forever data retention on Basic Plan eliminates vendor lock-in concerns that plague competitors using 1-year or 2-year retention cliffs.
- Ecommerce and event tracking included on Basic Plan, eliminating per-feature upgrades that competitors monetize separately.
Considerations
- No free tier (only 7-day trial) requires immediate payment decision, creating friction compared to competitors' free tiers.
- 50-site limit on Basic Plan forces upgrade for agencies managing 100+ client sites.
SMBs and indie publishers running 5-50 websites prioritizing predictable costs and privacy without per-pageview metering.
Fathom's $15/month flat rate for up to 50 sites eliminates pageview-based pricing uncertainty that competitors exploit for customer value extraction.
Best choice: Fathom Analytics
Pricing Plans (11)
Up to 100,000 pageviews
Up to 200,000 pageviews
Up to 500,000 pageviews
Up to 1,000,000 pageviews
Up to 2,000,000 pageviews
Up to 5,000,000 pageviews
Up to 10,000,000 pageviews
Up to 15,000,000 pageviews
Up to 20,000,000 pageviews
Up to 25,000,000 pageviews
Over 25,000,000 pageviews
How does Fathom Analytics pricing compare?
See how Fathom Analytics' 11 pricing plans stack up against similar Analytics tools.
Frequently Asked Questions
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Sources
- Fathom Analytics Official Pricing- Vendor pricing page
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