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FigJam vs UserTesting: Pricing Comparison 2026

Side-by-side pricing comparison of FigJam and UserTesting. See all plans, features, and costs at a glance.

Bottom line: FigJam starts at $10/mo and UserTesting starts at Custom pricing. Compare all 10 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try FigJam freeTry UserTesting free

FigJam vs UserTesting: Quick Pricing Facts

FeatureFigJamUserTesting
Starting Price$10/moCustom pricing
Number of Plans55
Free TierYesNo
Pricing Modelfreemiumflat
Annual DiscountN/AN/A

FigJam and UserTesting are both priced at $10/mo, making them equally accessible Design Tools. Together they offer 10 pricing plans with 49 features compared, so the best choice comes down to which features match your needs.

FigJam stands out with a free plan for getting started. FigJam uses freemium pricing while UserTesting uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.

Pricing Plans
FigJam
UserTesting
UserTesting
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Basic features
  • Collaboration tools
Start with Free
Test-based Consumption
Custom pricing
Includes
  • Unlimited users across the enterprise
  • Full access to the UserTesting platform
  • Best for organizations getting started with human insights
  • Flexible contracts
Start with Test-based Consumption
Tier 2
Starter
$10/monthCheapest
$10 / year
Includes
  • Advanced features
  • Custom templates
  • Collaboration tools
Start with Starter
Team-based Unlimited
Custom pricing
Includes
  • Unlimited tests within Fair Use scope
  • Full access to the UserTesting platform
  • Best for scaling across multiple departments
  • Predictable contracts
Start with Team-based Unlimited
Tier 3
Professional
$20/monthCheapest
$20 / year
Includes
  • All Starter features
  • Version history
  • Priority support
Start with Professional
Advanced
Custom pricing
Includes
  • Global participant panel across 60+ countries
  • Enterprise-grade security and compliance
  • Test builder and template gallery
  • Unmoderated tests
  • Moderated, Live Conversation
  • Test plan and audience management
  • Advanced demographic filters
  • Interactive path flows and click maps
  • Sentiment analysis
  • Unlimited workspaces
Start with Advanced
Tier 4
Organization
$45/monthCheapest
$45 / year
Includes
  • All Professional features
  • Admin controls
  • Team management
Start with Organization
UltimatePopular
Custom pricing
Includes
  • Everything in Advanced
  • AI-powered analysis and insights automation
  • Smart tags
  • Insights Hub and AI-powered Insight Discovery
  • Card sorting and tree testing
  • Onboard and manage custom audiences
  • Secure prototype hosting
  • Approval flow
  • Premier Support with 30-minute Power Sessions
Start with Ultimate
Tier 5
EnterprisePopular
Custom pricing
Includes
  • Custom solutions
  • Dedicated support
  • Advanced security
Start with Enterprise
Ultimate+
Custom pricing
Includes
  • Everything in Ultimate
  • Team-based unlimited testing
  • Industry-leading custom insights services
  • Premium onboarding
  • Insights strategy
  • Insights delivery
  • Custom audience sourcing
  • Premier Support+ with dedicated consultant
Start with Ultimate+

Swipe to compare plans →

FigJam

Collaborative whiteboard by Figma for brainstorming and planning

View all FigJam plans

UserTesting

On-demand human insights and user experience testing platform

View all UserTesting plans
Our Pick

FigJam

FigJam offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: FigJam

Try FigJam free

Which Should You Choose?

Choose FigJam if:

  • •You need a free plan with Basic features, Collaboration tools—FigJam offers no-cost access with no credit card required
  • •You prioritize FigJam's user experience and interface over price (both tools are similarly priced)
  • •You need predictable billing — FigJam's freemium model avoids surprise overages

Choose UserTesting if:

  • •You want more features built-in—UserTesting offers 21 additional features across its plans
  • •You prioritize UserTesting's user experience and interface over price (both tools are similarly priced)
  • •UserTesting's flat pricing lets you match exact team size without tier gaps

FigJam offers a free plan [1], eliminating the cost barrier for evaluation, while UserTesting requires paid subscription from the start. This gives FigJam a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow FigJam's free tier, upgrading to a paid plan at approximately $10/mo provides substantial additional functionality. Compare this pricing path against UserTesting's tiering starting at Custom pricing to assess total cost of ownership over 12 months. FigJam's 5 tiers provide flexibility at different budgets, while UserTesting's 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, FigJam is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: FigJam vs UserTesting

How many pricing plans does FigJam have vs UserTesting?
FigJam offers 5 pricing plans, while UserTesting offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does FigJam or UserTesting offer a free plan?
FigJam offers a free plan, while UserTesting does not. If budget is a concern, FigJam lets you get started at no cost.
Can I save money by paying annually for FigJam or UserTesting?
Both FigJam and UserTesting offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular FigJam plan?
The Enterprise plan is FigJam's most popular tier, priced at Custom pricing. Key features include Custom solutions, Dedicated support, Advanced security.
What is the most popular UserTesting plan?
The Ultimate plan is UserTesting's most popular tier, priced at Custom pricing. Key features include Everything in Advanced, AI-powered analysis and insights automation, Smart tags.
Does FigJam or UserTesting offer custom enterprise pricing?
Yes, both FigJam and UserTesting offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do FigJam and UserTesting use?
FigJam uses a freemium pricing model, while UserTesting uses flat pricing. The right model depends on your team size and usage patterns.

Sources

  1. FigJam Official Pricing— Vendor pricing page
  2. UserTesting Official Pricing— Vendor pricing page

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