Hootsuite vs Zapier: Pricing Comparison 2026
Side-by-side pricing comparison of Hootsuite and Zapier. See all plans, features, and costs at a glance.
Bottom line: Zapier starts at $19.99/mo, making it $10/mo cheaper than Hootsuite ($30/mo). Zapier offers a free plan.
Last updated: March 16, 2026
Hootsuite vs Zapier: Quick Pricing Facts
| Feature | Hootsuite | Zapier |
|---|---|---|
| Starting Price | $30/mo | $19.99/mo |
| Number of Plans | 2 | 8 |
| Free Tier | No | Yes |
| Pricing Model | per-seat | freemium |
| Annual Discount | N/A | N/A |
Zapier is the more affordable option, starting at $19.99/mo compared to Hootsuite's $30/mo. Both are Other tools with 10 combined pricing plans and 0 features compared.
Zapier stands out with a free plan for getting started. Hootsuite uses per-seat pricing while Zapier uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.
| Pricing Plans |  Hootsuite Try it free |  Zapier Try it free |
|---|---|---|
| Tier 1 | per user/mo*, billed annually $199/month | Free $0/monthCheapest |
| Tier 2 | Free 30-day trial $30/month | Professional $20/monthCheapest |
| Tier 3 | — | Team $69/monthCheapest |
| Tier 4 | — | Enterprise Custom pricing |
| Tier 5 | — | Pro $33/monthCheapest |
| Tier 6 | — | Enterprise (Coming Soon) Custom pricing |
| Tier 7 | — | Advanced $67/monthCheapest |
| Tier 8 | — | Custom Custom pricing |
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Zapier
Zapier offers a free plan, starts at $10.010000000000002/mo lower ($19.99/mo vs $30/mo), offers 8 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Zapier
Try Zapier freeWhich Should You Choose?
Choose Hootsuite if:
- •You prefer Hootsuite's per-seat model with its 2-tier structure
- •Hootsuite keeps its feature set lean, which means faster onboarding and less complexity
- •You need a Other tool that scales with your team — Hootsuite's tier progression supports that
Choose Zapier if:
- •You want lower per-user costs—Zapier starts at $19.99/mo, saving $10.010000000000002/mo compared to Hootsuite at $30/mo
- •You need a free plan with core features—Zapier offers no-cost access with no credit card required
- •You need 8 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •Your team needs custom enterprise pricing—Zapier offers negotiated terms for large deployments
Zapier is the more affordable choice [1], starting at $19.99/mo compared to Hootsuite's $30/mo. For a 50-person team on paid plans, this translates to Zapier saving approximately $501/month. Zapier offers 8 pricing tiers compared to Hootsuite's 2, giving you more granular control over scaling costs as your team grows. The pricing math favors Zapier for most team sizes. Hootsuite becomes worth the premium only when its differentiating features are central to your workflow.
Frequently Asked Questions: Hootsuite vs Zapier
Which is cheaper, Hootsuite or Zapier?
How many pricing plans does Hootsuite have vs Zapier?
Does Hootsuite or Zapier offer a free plan?
Does Hootsuite or Zapier offer custom enterprise pricing?
What pricing models do Hootsuite and Zapier use?
How do Hootsuite and Zapier compare for Other?
Sources
- Hootsuite Official Pricing— Vendor pricing page
- Zapier Official Pricing— Vendor pricing page
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