Hotjar vs Iconosquare: Pricing Comparison 2026
Side-by-side pricing comparison of Hotjar and Iconosquare. See all plans, features, and costs at a glance.
Bottom line: Iconosquare starts at $39/mo, making it $10/mo cheaper than Hotjar ($49/mo). Hotjar offers a free plan.
Last updated: July 6, 2026
Hotjar - Hotjar offers a free plan.
Hotjar vs Iconosquare: Quick Pricing Facts
| Feature | Hotjar | Iconosquare |
|---|---|---|
| Starting Price | $49/mo | $39/mo |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | tiered |
| Annual Discount | N/A | N/A |
Iconosquare is the more affordable option, starting at $39/mo compared to Hotjar's $49/mo. Both are Analytics tools with 8 combined pricing plans and 23 features compared.
Hotjar stands out with a free plan for getting started. Hotjar uses usage-based pricing while Iconosquare uses tiered pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Hotjar Try free |  Iconosquare Try freeAffiliate |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Launch $39/month |
| Tier 2 | GrowthPopular $49/monthCheapest $39 / year Includes
| Scale $79/month |
| Tier 3 | Pro Custom pricing Includes
| Excel $139/monthCheapest |
| Tier 4 | Enterprise Custom pricing Includes
| Build your plan with us Custom pricing |
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Iconosquare
Social media analytics and management platform for tracking performance, scheduling posts, and monitoring engagement across channels.
View all Iconosquare plansFrequently Asked Questions: Hotjar vs Iconosquare
Which is cheaper, Hotjar or Iconosquare?
How many pricing plans does Hotjar have vs Iconosquare?
Does Hotjar or Iconosquare offer a free plan?
Can I save money by paying annually for Hotjar or Iconosquare?
What is the most popular Hotjar plan?
Does Hotjar or Iconosquare offer custom enterprise pricing?
What pricing models do Hotjar and Iconosquare use?
Sources
- Hotjar Official Pricing- Vendor pricing page
- Iconosquare Official Pricing- Vendor pricing page
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