Volza
Free plan available
Global trade data and B2B market intelligence platform for import/export insights
Try Volza freeFree plan availableBest Hotjar Alternatives (2026)
Exploring alternatives to Hotjar? We tracked 40 other Analytics tools with full pricing breakdowns so you can compare costs before switching.
Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Overview
Hotjar combines heatmaps, session replay, and surveys for $49/month. It's the all-in-one CRO tool-visual feedback without needing custom analytics.
The real strength is the survey builder. Pop-ups and on-exit surveys are easy to create without engineering. Feedback loops back to heat maps.
Session replay limits are tight on entry tier. You get 1,000 replay viewers per month-manageable for small teams, cramped for larger orgs.
Top picks
Iconosquare
From $39/mo
Social media analytics and management platform for tracking performance, scheduling posts, and monitoring engagement across channels.
Try Iconosquare freeFrom $39/mo
Amplitude
Digital analytics platform for product and growth teams
View Amplitude pricing40 Analytics Alternatives to Hotjar
Compare with Hotjar
Clarity by Microsoft
Free heatmaps and session recordings by Microsoft
Analyticsfreemium
From$0/mo
1 tier
ContentSquare
Digital experience analytics with AI-powered insights
Analyticsusage-based
From$0/mo
4 tiersCompare with Hotjar
CrazyEgg
Heatmaps, scrollmaps, and A/B testing for website optimization
Analyticsusage-based
From$29/mo
4 tiers
Fathom Analytics
Simple, privacy-first website analytics without tracking cookies
Analyticsusage-based
From$15/mo
11 tiers
FullStory
Digital experience intelligence with session replay and analytics
Analyticsusage-based
From$0/mo
5 tiers
Google Analytics
Free web analytics service by Google for traffic insights
Analyticsfreemium
From$0/mo
2 tiers
Heap
Auto-capture analytics for retroactive user behavior analysis
Analyticsusage-based
From$0/mo
4 tiers
Compare with Hotjar
LogRocket
Frontend monitoring with session replay and product analytics
Analyticsusage-based
From$0/mo
4 tiersCompare with Hotjar
Matomo
Open-source Google Analytics alternative with full data ownership
Analyticsopen-source
From$22/mo
2 tiers
Metabase
Open-source business intelligence and database query tool
Analyticsopen-source
From$0/mo
4 tiers
Mixpanel
Product analytics for tracking user interactions and funnels
Analyticsusage-based
From$0/mo
1 tier
Mode Analytics
Collaborative analytics with SQL, Python, and visualizations
Analyticsper-seat
From$0/mo
5 tiers
Mouseflow
Session replay and heatmap analytics for conversion insights
Analyticsusage-based
From$0/mo
5 tiersCompare with Hotjar
Compare with Hotjar
Compare with Hotjar
Plausible
Lightweight, privacy-friendly web analytics without cookies
Analyticsusage-based
From$9/mo
4 tiers
Plausible Analytics
Lightweight, privacy-friendly web analytics alternative to Google Analytics
Analyticsusage-based
From$9/mo
4 tiers
PostHog
All-in-one product analytics, session replay, and feature flags
Analyticsusage-based
From$0/mo
50 tiersCompare with Hotjar
Compare with Hotjar
RudderStack
Open-source customer data pipeline and warehouse-first CDP
Analyticsusage-based
From$0/mo
3 tiersCompare with Hotjar
Simple Analytics
Privacy-friendly analytics that show what matters
Analyticsusage-based
From$0/mo
3 tiers
Smartlook
Session replay and heatmap analytics for web and mobile
Analyticsusage-based
From$0/mo
4 tiersCompare with Hotjar
Compare with Hotjar
Umami
Open-source, privacy-focused alternative to Google Analytics
Analyticsopen-source
From$0/mo
4 tiersCompare with Hotjar
mParticle
Customer data infrastructure for multi-channel data collection
Analyticsusage-based
Free
1 tierTrack Pricing Changes
Get notified when alternatives update their pricing.
Frequently Asked Questions: Hotjar Alternatives
Can I build surveys without a developer?
Yes. Hotjar's survey builder is low-code. Anyone can create a pop-up or exit survey.
How many replays do I actually get?
At $49/mo, you get 1,000 monthly viewers. That's roughly 30 per day for a typical site.
How many alternatives to Hotjar are there?
As of June 2026, there are 40 alternatives to Hotjar in the Analytics category with full pricing data.
What is the cheapest alternative to Hotjar?
PostHog is the most affordable alternative at $0.000001/mo. However, the best choice depends on your specific feature needs. Compare pricing and feature lists to find the right balance of cost and functionality for your use case.
Are there free alternatives to Hotjar?
Yes, Volza, Chartbeat, Clarity by Microsoft, and others offer free plans. Free tiers are a great way to evaluate solutions before upgrading to a paid plan. Keep in mind that free tiers often have feature or usage limitations compared to paid plans.
How does Hotjar pricing compare to alternatives?
Hotjar starts at €49/mo, while alternatives in the same category average €237/mo. 12 alternatives offer lower starting prices. The best value depends on the specific features you need at each tier.