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HubSpot CRM vs Zoho CRM: Pricing Comparison 2026

Side-by-side pricing comparison of HubSpot CRM and Zoho CRM. See all plans, features, and costs at a glance.

Bottom line: Zoho CRM starts at $7/mo, making it $793/mo cheaper than HubSpot CRM ($800/mo). HubSpot CRM offers a free plan.

Last updated: August 17, 2026

Data compiled by Arthur Jacquemin
Updated August 17, 2026
Try HubSpot CRM freeTry Zoho CRM freeAffiliatePrice updated yesterdayPrice updated yesterday

HubSpot CRM vs Zoho CRM: Quick Pricing Facts

FeatureHubSpot CRMZoho CRM
Starting Price$800/mo$7/mo
Number of Plans28
Free TierYesYes
Pricing Modelfreemiumper-seat
Annual DiscountN/AN/A

Zoho CRM is the more affordable option, starting at $7/mo compared to HubSpot CRM's $800/mo. Both are CRM tools with 10 combined pricing plans and 62 features compared.

Both tools offer free plans, making them accessible for teams on a budget. HubSpot CRM uses freemium pricing while Zoho CRM uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
HubSpot CRM
HubSpot CRM
Try free
Zoho CRM
Zoho CRM
Try freeAffiliate
Tier 1
Free
$0/monthCheapest
Start with Free
Standard
$14/month
Includes
  • Workflows & assignment rulesAutomate your day-to-day activities with workflows.
  • AI agents Build and deploy AI agents to automate sales activities.
  • CadencesAutomate multichannel lead follow-up sequences.
  • Reports & dashboardsBuild custom reports and dashboards to view your business performance.
  • Sales forecastingSet your team for long-term success with achievable goals and keep track of business performance.
  • Self service kiosksA no-code customization tool to create custom screens, record actions, and execute custom functions.
Start with Standard
Tier 2
Professional
$800/month
Start with Professional
Professional
$23/monthCheapest
Includes
  • CPQMatch products to customer requirements and streamline quote management with built-in price rules.
  • Email intelligenceGet AI insights for emails, like contextual summaries, intent and sentiment analysis, and subject line suggestions.
  • Process automationBuild a step-by-step blueprint to guide your sales reps at every stage.
  • WidgetsCreate widgets to perform functions that utilize data from third-party applications.
  • Inventory managementManage all your invoices, sales and purchase orders, products, and vendors.
  • Google Ads integrationPlan your campaigns by connecting Google Ads with Zoho CRM
Start with Professional
Tier 3
-
EnterprisePopular
$40/monthCheapest
Includes
  • AI sales assistantGain insights, predictions, and recommendations from Zia.
  • Journey orchestrationBuild end-to-end customer journeys and delivering personalized experiences.
  • Territory managementAssign leads, customers, and accounts to sales reps based on product line, geography, and verticals.
  • Custom functionsBuild low-code workflows to automate enterprise operations across different apps.
  • WizardsReplace endless CRM forms with shorter, sequential forms using wizards.
  • Customer portalsUse portals to grant customers, partners, and vendors access to relevant information in your CRM.
Start with Enterprise
Tier 4
-
Ultimate
$52/monthCheapest
Includes
  • Enhanced feature limits
  • ConsultingBuild a bespoke version of Zoho CRM.
  • Migration assistanceGet expert help for data migration.
  • Custom AI/MLGet daily free calls to our ML platform, QuickML, to build your own ML models.
  • Data preparationMerge and segregate similar datasets into single tables for easier analysis and reporting.
Start with Ultimate
Tier 5
-
Starter
$20/monthCheapest
Includes
  • Sales forecastingTrack progress and estimate future sales using your pipeline insights
  • Team moduleManage your team, roles, and collaboration settings
  • 2500 workflow rulesRules that run when records meet specific criteria
  • 5 CRM Marketplace extensionsPlug-and-play integrations from the Marketplace
  • Ticket managementView, assign, and resolve support tickets.
  • Agent productivityTools that help agents work faster
  • 5 customer support channelsManage customer interactions from different channels
  • Unlimited emailsHandle all customer emails
  • 1 chatbot
  • 25K bot sessionsYour chatbot can handle upto 25K chat sessions per month.
  • Visitor insights (50K visitors/month) View a real-time list of all your website visitors categorized based on your chosen criteria like location, time spent, traffic source, and more.
  • Unlimited projects
Start with Starter
Tier 6
-
Enterprise
$57/monthCheapest
Includes
  • 10 GB data storage for up to 200 users / 30 GB data storage for 200 users or moreStore customer data like contacts, leads, deals, and more.
  • 5 GB (plus 1 GB/user) of license file storage per org Store files like documents, images, and other customer-related collateral.
  • 100 Blueprints per orgCreate visual representations of your business processes and guide team members step by step on how to execute them.
  • 10 customer service channelsAccept customer requests through 10 support channels: Email, Help Center, Feedback widget, Webforms, Twitter, Facebook, Instagram, Community Forums, Telephony, Live chat.
  • Unlimited projectsCreate an unlimited number of projects with no limits on the total number of tasks, subtasks, and milestones you can create.
  • 250+ survey templatesIncludes a wide range of customer survey templates for different categories, such as customer satisfaction, marketing, human resources, and more.
  • Unlimited reports and dashboardsThere's no limit to the number of reports and dashboards you can create in Analytics.
  • 75+ built-in visualizationsVisualize business data the way you want via different types of charts, pivot tables, tabular views, and more.
Start with Enterprise
Tier 7
-
Free
$0/monthCheapest
Includes
  • Contact management
  • Follow-up reminders
  • Workflow automation
  • Custom email templates
  • Tasks, meetings & calls
  • Data import and export
  • Standard reports
  • APIs
  • Mobile apps
Start with Free
Tier 8
-
Bigin Express
$7/monthCheapest
Includes
  • Sales pipeline
  • Email integration
  • Built-in calling
  • Calendar integration
  • Appointment scheduling
  • Social Ads integration
  • Payment collection
  • Custom fields
  • Tags
  • QuickBooks integration
Start with Bigin Express

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HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

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Zoho CRM

Affordable CRM with AI assistant, automation, and analytics

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What Reviewers Say

Which Should You Choose?

Choose HubSpot CRM if:

  • •You want the most capable free CRM - HubSpot Free includes unlimited contacts, pipeline management, email templates, and live chat at $0
  • •Your growth plan involves eventually connecting CRM to marketing automation, support tickets, and content - HubSpot's ecosystem handles this natively
  • •You prioritize a polished, intuitive interface that sales reps adopt quickly without training
  • •Deep integration with Gmail, Outlook, and Google Workspace matters for your team's daily workflow

Choose Zoho CRM if:

  • •You need a fully-featured CRM at lower per-seat cost - Zoho CRM Standard at $14/user/month versus HubSpot's sharp Professional pricing cliff
  • •Your organization is already using the Zoho suite (Zoho Books, Zoho Desk, Zoho Campaigns) and wants native CRM integration
  • •You need advanced customization - custom modules, canvas design studio, and process builder - available at Zoho's mid-tier plans
  • •You want a CRM that handles both B2B and B2C sales motions without requiring enterprise-level upgrades

HubSpot CRM and Zoho CRM represent two different approaches to CRM pricing. HubSpot offers a generous free tier that transitions sharply to expensive Professional tiers ($792/month for advanced features). Zoho offers a more linear pricing ladder - Standard ($14/month), Professional ($23/month), Enterprise ($40/month), Ultimate ($52/month) - where each tier adds meaningful features without the pricing shock HubSpot creates between Starter and Professional. For teams starting out, HubSpot Free is the better choice. It is more polished, easier to onboard, and capable enough for real sales tracking. The HubSpot brand also creates customer trust when prospects see it in email footers or form embeds. Zoho's free CRM is more limited and the interface, while functional, feels less refined than HubSpot's. For teams scaling to 20-100 users and needing advanced CRM features - custom workflows, deep reporting, AI-assisted scoring - Zoho CRM is often a better value. At $40/user/month for Enterprise versus $792+/month for HubSpot Professional, the cost difference for a 20-person team is significant ($800/month vs $15,840/month). Zoho Enterprise includes features like territory management, advanced analytics, and AI predictions that HubSpot locks behind its highest tiers. Organizations already in the Zoho ecosystem should lean toward Zoho CRM - the native integrations with Zoho Books, Zoho Desk, and Zoho Campaigns create genuine workflow advantages. Organizations building a marketing-led growth model should lean toward HubSpot despite the cost, because HubSpot's Marketing Hub + CRM attribution capabilities are still ahead of Zoho's equivalent.

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Frequently Asked Questions: HubSpot CRM vs Zoho CRM

Which is cheaper, HubSpot CRM or Zoho CRM?
As of August 2026, Zoho CRM starts at a lower price point. HubSpot CRM starts at $800/mo while Zoho CRM starts at $7/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does HubSpot CRM have vs Zoho CRM?
HubSpot CRM offers 2 pricing plans, while Zoho CRM offers 8 plans. More plans typically means more flexibility to match your exact needs and budget.
Does HubSpot CRM or Zoho CRM offer a free plan?
Yes, both HubSpot CRM and Zoho CRM offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Zoho CRM plan?
The Enterprise plan is Zoho CRM's most popular tier, priced at $40/mo. Key features include AI sales assistantGain insights, predictions, and recommendations from Zia., Journey orchestrationBuild end-to-end customer journeys and delivering personalized experiences., Territory managementAssign leads, customers, and accounts to sales reps based on product line, geography, and verticals..
What pricing models do HubSpot CRM and Zoho CRM use?
HubSpot CRM uses a freemium pricing model, while Zoho CRM uses per-seat pricing. The right model depends on your team size and usage patterns.
How do HubSpot CRM and Zoho CRM compare for CRM?
Both HubSpot CRM and Zoho CRM are CRM tools. HubSpot CRM offers 2 plans starting at $800/mo, while Zoho CRM offers 8 plans starting at $7/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. HubSpot CRM Official Pricing- Vendor pricing page
  2. Zoho CRM Official Pricing- Vendor pricing page

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