Skip to main content

Best CRM Pricing Plans Compared

Compare 40 CRM tools with detailed pricing data and features.

Data compiled by Arthur Jacquemin, Founder & Lead Analyst

Best CRM tool in 2026: HubSpot offers the most complete free CRM with contact management, deals, and email tracking. Salesforce leads for enterprise teams needing deep customization. Compare all 24 crm tools below to find your best fit in 2026.

Overview

The CRM market includes 24 tools with diverse pricing strategies. 75% of tools offer a free tier or free trial, making it easy to test solutions before committing to a paid plan. Most CRM vendors use a per-seat pricing model, though several alternatives exist for different team sizes and use cases.

Pricing for CRM software ranges from $8.99/mo to $8669/mo per month depending on features and usage limits. The average starting price is around $272/mo. 29% of tools offer annual billing options, which often include discounts of 10-25% compared to monthly pricing.

Most CRM tools use either per-seat or usage-based pricing models. Specifically, 67% of tools in this category use per-seat pricing, while 17% offer usage-based plans. Tiered pricing allows teams to start with a basic plan and upgrade as their needs grow, while per-seat pricing works best if you have a fixed number of users.

The typical price range for CRM tools spans from $8.99/mo to $8669/mo per month. The median pricing point is around $49/mo, which represents the middle ground between budget-friendly options and premium solutions. Tools below the median offer strong value for cost-conscious teams, while premium tools above the median typically include advanced features, priority support, or higher usage limits.

When choosing CRM software, team size is a key factor. Solo users and freelancers should look for affordable plans with essential features—often found in tools under $50/mo that offer free trials. Mid-size teams (10-50 people) benefit from scalable pricing plans where you pay per seat, allowing costs to grow predictably with your team. Enterprise buyers should prioritize tools offering advanced security, custom integrations, dedicated support, and volume discounts. Popular choices in this category include Apollo.io, Close, and ActiveCampaign.

When evaluating CRM software, consider your team size and budget. With 75% of tools offering free tiers, you can test solutions before committing to paid plans. Paid entry-level plans in this category average around $272/mo. Most vendors use per-seat pricing, allowing you to scale as your needs grow.

Most CRM vendors offer 3 pricing tiers on average, each with progressively more features. Before committing to a plan, list the features your team actually needs—many buyers overpay for capabilities they never use. Look for tools that offer transparent feature comparison tables on their pricing pages. Pay close attention to usage limits (storage, API calls, seats) that can quietly push costs higher as your usage grows. If a tool doesn't publish pricing openly, request a custom quote—enterprise-focused vendors often negotiate on price for annual commitments.

Beyond the listed subscription price, watch for hidden costs that can increase your total spending on CRM tools. Common add-on charges include premium support packages, advanced integrations, single sign-on (SSO), and additional storage or data retention. Some vendors also charge for onboarding, training, or data migration services. When comparing prices, calculate the total cost of ownership over 12 months including all add-ons your team will realistically need. Annual billing can offset some of these costs, with typical savings of 10-25% compared to monthly payments.

Switching between CRM tools involves more than just price differences. Consider data export capabilities, API compatibility, and the learning curve for your team when evaluating alternatives. Many CRM vendors offer free migration assistance or import tools to reduce switching friction. Before signing a long-term contract, verify that the tool supports standard data export formats so you retain full ownership of your data. Starting with a free trial or free tier lets your team evaluate workflow fit before making a financial commitment.

The right CRM tool should deliver measurable return on investment through time saved, improved collaboration, or reduced operational costs. Budget-conscious teams can start with Agile CRM at $8.99/mo and upgrade as they see results. Track metrics like team adoption rate, task completion time, and customer satisfaction to quantify the value your CRM solution delivers. Most vendors provide usage analytics in their dashboards, making it straightforward to assess whether you're getting value from your subscription. Use CompareTiers to compare pricing, features, and reviews across all 24 CRM tools before making your decision.

Apollo.io logo
Apollo.io

B2B sales intelligence and engagement platform

CRMper-seat
From$0/mo
4 tiers
Close logo
Close

CRM built for inside sales teams with calling and email

CRMper-seat
From$49/mo
3 tiers
ActiveCampaign logo
ActiveCampaign

Marketing automation and CRM platform for customer experience

CRMusage-based
From$15/mo
7 tiers
Affinity logo
Affinity

Relationship intelligence CRM for dealmakers and investors

CRMper-seat
Free
4 tiers
Agile CRM logo
Agile CRM

All-in-one CRM with sales, marketing, and service automation

CRMfreemium
From$0/mo
4 tiers
Apptivo logo
Apptivo

Cloud business management suite with CRM and invoicing

CRMper-seat
From$20/mo
4 tiers
Attio logo
Attio

Next-gen CRM with custom objects and real-time data syncing

CRMper-seat
From$0/mo
4 tiers
Bigin by Zoho logo
Bigin by Zoho

Pipeline-centric CRM for small businesses by Zoho

CRMper-seat
From$0/mo
4 tiers
Breeze logo
Breeze

Simple project and proposal management for agencies

CRMper-seat
Free
3 tiers
Capsule CRM logo
Capsule CRM

Simple and smart online CRM for small businesses

CRMper-seat
From$0/mo
5 tiers
Clay logo
Clay

Data enrichment and personalized outreach automation platform

CRMusage-based
From$0/mo
4 tiers
Copper logo
Copper

Google Workspace-native CRM for relationship management

CRMper-seat
Free
4 tiers
Daylite logo
Daylite

Mac and iOS CRM for small businesses integrated with Apple

CRMper-seat
Free
4 tiers
EngageBay logo
EngageBay

All-in-one CRM with marketing, sales, and support tools

CRMper-seat
Free
1 tier
Flowlu logo
Flowlu

Business management suite with CRM, projects, and invoicing

CRMflat
From$0/mo
4 tiers
Folk logo
Folk

Lightweight CRM for relationship management and outreach

CRMper-seat
Free
3 tiers
Freshsales logo
Freshsales

AI-powered CRM with built-in phone, email, and chat

CRMper-seat
From$9/mo
2 tiers
Highrise logo
Highrise

Simple contact management and CRM by Basecamp creators

CRMflat
Free
1 tier
HubSpot CRM logo
HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

CRMfreemium
From$0/mo
4 tiers
Insightly logo
Insightly

CRM and project management platform for growing businesses

CRMper-seat
From$29/mo
2 tiers
Keap logo
Keap

CRM and marketing automation for small businesses

CRMusage-based
From$299/mo
1 tier
Less Annoying CRM logo
Less Annoying CRM

Simple, affordable CRM built for small businesses

CRMper-seat
From$15/mo
1 tier
Lusha logo
Lusha

B2B contact and company data enrichment platform

CRMusage-based
From$0/mo
4 tiers
Monday Sales CRM logo
Monday Sales CRM

Customizable CRM built on monday.com work OS

CRMper-seat
From$12/mo
4 tiers

Page 1 of 2

Next

Find CRM Alternatives

Track Pricing Changes

Get weekly updates on pricing changes in this category.

Frequently Asked Questions: CRM Software Pricing

What is the cheapest CRM tools software?
As of March 2026, Agile CRM is the most affordable option at $8.99/mo. However, the best choice depends on your specific feature needs. Compare pricing and feature lists to find the right balance of cost and functionality for your use case.
Are there free CRM tools?
Yes, Apollo.io, Affinity, Agile CRM, and others offer free plans. Free tiers are a great way to evaluate solutions before upgrading to a paid plan. Keep in mind that free tiers often have feature or usage limitations compared to paid plans.
What pricing models do CRM tools use?
The most common pricing models in the CRM market are per-seat (16 tools) and usage-based (4 tools). Tiered pricing allows you to start small and scale up as your needs grow, while per-seat pricing works well for teams where you know the exact user count. Usage-based pricing suits variable workloads.
What is the average price for CRM tools software?
The average starting price for CRM tools is around $272 per month. However, this varies significantly based on features and team size. Many tools offer free tiers or starter plans under $30/mo, while enterprise solutions can cost several hundred dollars monthly.
Do CRM tools offer annual billing discounts?
Yes, 29% of CRM tools offer annual billing options. When available, annual plans typically save 20% compared to paying monthly. This can result in significant savings over a 12-month period, especially for higher-tier plans.

Related Resources

Explore 40 CRM software options. Compare pricing tiers, features, and billing models to choose the best solution for your business needs.

Best CRM Pricing Plans Compared (2026) | CompareTiers