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InVision vs UserTesting: Pricing Comparison 2026

Side-by-side pricing comparison of InVision and UserTesting. See all plans, features, and costs at a glance.

Bottom line: InVision starts at Custom pricing and UserTesting starts at Custom pricing. Compare all 8 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

InVision vs UserTesting: Quick Pricing Facts

FeatureInVisionUserTesting
Starting PriceCustom pricingCustom pricing
Number of Plans35
Free TierYesNo
Pricing Modelfreemiumflat
Annual DiscountN/AN/A

InVision and UserTesting are both priced at Custom pricing, making them equally accessible Design Tools. Together they offer 8 pricing plans with 44 features compared, so the best choice comes down to which features match your needs.

InVision stands out with a free plan for getting started. InVision uses freemium pricing while UserTesting uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.

Pricing Plans
InVision
InVision
Try it free
UserTesting
UserTesting
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Collaborative AI workflows
  • Unlimited boards
  • Pre-made templates
Start with Free
Test-based Consumption
Custom pricing
Includes
  • Unlimited users across the enterprise
  • Full access to the UserTesting platform
  • Best for organizations getting started with human insights
  • Flexible contracts
Start with Test-based Consumption
Tier 2
Business
Custom pricing
Includes
  • Advanced collaboration tools
  • Integrations with 250+ apps
  • Enterprise-grade security
Start with Business
Team-based Unlimited
Custom pricing
Includes
  • Unlimited tests within Fair Use scope
  • Full access to the UserTesting platform
  • Best for scaling across multiple departments
  • Predictable contracts
Start with Team-based Unlimited
Tier 3
Enterprise
Custom pricing
Includes
  • Custom pricing
  • Dedicated support
  • Advanced security features
Start with Enterprise
Advanced
Custom pricing
Includes
  • Global participant panel across 60+ countries
  • Enterprise-grade security and compliance
  • Test builder and template gallery
  • Unmoderated tests
  • Moderated, Live Conversation
  • Test plan and audience management
  • Advanced demographic filters
  • Interactive path flows and click maps
  • Sentiment analysis
  • Unlimited workspaces
Start with Advanced
Tier 4
UltimatePopular
Custom pricing
Includes
  • Everything in Advanced
  • AI-powered analysis and insights automation
  • Smart tags
  • Insights Hub and AI-powered Insight Discovery
  • Card sorting and tree testing
  • Onboard and manage custom audiences
  • Secure prototype hosting
  • Approval flow
  • Premier Support with 30-minute Power Sessions
Start with Ultimate
Tier 5
Ultimate+
Custom pricing
Includes
  • Everything in Ultimate
  • Team-based unlimited testing
  • Industry-leading custom insights services
  • Premium onboarding
  • Insights strategy
  • Insights delivery
  • Custom audience sourcing
  • Premier Support+ with dedicated consultant
Start with Ultimate+

Swipe to compare plans →

InVision

Digital product design and prototyping platform

View all InVision plans

UserTesting

On-demand human insights and user experience testing platform

View all UserTesting plans

Which Should You Choose?

Choose InVision if:

  • You need a free plan with Collaborative AI workflows, Unlimited boards—InVision offers no-cost access with no credit card required
  • You prioritize InVision's user experience and interface over price (both tools are similarly priced)
  • InVision's 3-tier freemium structure gives clearer cost visibility for budget planning

Choose UserTesting if:

  • You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—UserTesting offers 26 additional features across its plans
  • You prioritize UserTesting's user experience and interface over price (both tools are similarly priced)

InVision offers a free plan [1], eliminating the cost barrier for evaluation, while UserTesting requires paid subscription from the start. This gives InVision a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow InVision's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against UserTesting's tiering starting at Custom pricing to assess total cost of ownership over 12 months. InVision's 3 tiers provide flexibility at different budgets, while UserTesting's 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, InVision is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: InVision vs UserTesting

How many pricing plans does InVision have vs UserTesting?
InVision offers 3 pricing plans, while UserTesting offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does InVision or UserTesting offer a free plan?
InVision offers a free plan, while UserTesting does not. If budget is a concern, InVision lets you get started at no cost.
What is the most popular UserTesting plan?
The Ultimate plan is UserTesting's most popular tier, priced at Custom pricing. Key features include Everything in Advanced, AI-powered analysis and insights automation, Smart tags.
Does InVision or UserTesting offer custom enterprise pricing?
Yes, both InVision and UserTesting offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do InVision and UserTesting use?
InVision uses a freemium pricing model, while UserTesting uses flat pricing. The right model depends on your team size and usage patterns.
How do InVision and UserTesting compare for Design Tools?
Both InVision and UserTesting are Design Tools. InVision offers 3 plans starting at Custom pricing, while UserTesting offers 5 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Design Tools needs.

Sources

  1. InVision Official PricingVendor pricing page
  2. UserTesting Official PricingVendor pricing page

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