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Design Tools

Lunacy vs Optimal Workshop: Pricing Comparison 2026

Side-by-side pricing comparison of Lunacy and Optimal Workshop. See all plans, features, and costs at a glance.

Bottom line: Lunacy starts at $8/mo, making it $191/mo cheaper than Optimal Workshop ($199/mo). Lunacy offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Lunacy freeTry Optimal Workshop freeUpdated this monthPrice updated 11d ago
Best Value

Lunacy - Lunacy offers a free plan, starts at $191/mo lower ($8/mo vs $199/mo), offers 4 tiers vs 2.

Lunacy vs Optimal Workshop: Quick Pricing Facts

FeatureLunacyOptimal Workshop
Starting Price$8/mo$199/mo
Number of Plans42
Free TierYesNo
Pricing Modelfreemiumper-seat
Annual DiscountN/AN/A

Lunacy is the more affordable option, starting at $8/mo compared to Optimal Workshop's $199/mo. Both are Design Tools with 6 combined pricing plans and 37 features compared.

Lunacy stands out with a free plan for getting started. Lunacy uses freemium pricing while Optimal Workshop uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.

Pricing Plans
Lunacy
Lunacy
Try free
Optimal Workshop
Optimal Workshop
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Full single user license
  • Cross-platform
  • Native app
  • Built-in graphics
  • AI
  • Offline mode
Start with Free
Starter
$199/month
Includes
  • 5 studies launched per year
  • Unlimited seats
  • Unlimited participant responses per study
  • All tools and study types
  • AI-powered analytics and insights
  • SOC II / GDPR compliance
Start with Starter
Tier 2
Pro
$12/monthCheapest
$1 / year
Includes
  • Real-time collaboration
  • Advanced prototyping
  • AI-powered tools
  • Granular user access management
  • Centralized access to shared libraries
Start with Pro
Enterprise
Custom pricing
Includes
  • Custom study bundles
  • Unlimited seats
  • Unlimited participant responses per study
  • All tools and study types
  • Enterprise-grade security
  • Multiple workspaces and private projects
  • Administrator controls
  • Usage reports
  • Dedicated onboarding and setup
  • Dedicated Customer Success Manager
Start with Enterprise
Tier 3
Business
$9/monthCheapest
$1 / year
Includes
  • Bunker mode
  • Manage and control data
  • No private data collection
  • Custom integrations
  • Priority support
Start with Business
-
Tier 4
Enterprise
$8/monthCheapest
$1 / year
Includes
  • Custom pricing
  • Dedicated account manager
  • Enhanced security features
  • Tailored onboarding
  • Advanced analytics
Start with Enterprise
-

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Lunacy

Free graphic design software with built-in assets

View all Lunacy plans

Optimal Workshop

UX research tools for card sorting, tree testing, and surveys

View all Optimal Workshop plans

Frequently Asked Questions: Lunacy vs Optimal Workshop

Which is cheaper, Lunacy or Optimal Workshop?
As of July 2026, Lunacy starts at a lower price point. Lunacy starts at $8/mo while Optimal Workshop starts at $199/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Lunacy have vs Optimal Workshop?
Lunacy offers 4 pricing plans, while Optimal Workshop offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Lunacy or Optimal Workshop offer a free plan?
Lunacy offers a free plan, while Optimal Workshop does not. If budget is a concern, Lunacy lets you get started at no cost.
Can I save money by paying annually for Lunacy or Optimal Workshop?
Both Lunacy and Optimal Workshop offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Lunacy or Optimal Workshop offer custom enterprise pricing?
Optimal Workshop offers a custom-priced enterprise tier for larger teams. Lunacy lists all its pricing publicly.
What pricing models do Lunacy and Optimal Workshop use?
Lunacy uses a freemium pricing model, while Optimal Workshop uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Lunacy and Optimal Workshop compare for Design Tools?
Both Lunacy and Optimal Workshop are Design Tools. Lunacy offers 4 plans starting at $8/mo, while Optimal Workshop offers 2 plans starting at $199/mo. Review the feature breakdowns above to see which better fits your Design Tools needs.
AI Recommendations

Sources

  1. Lunacy Official Pricing- Vendor pricing page
  2. Optimal Workshop Official Pricing- Vendor pricing page

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