Lunacy vs UserTesting: Pricing Comparison 2026
Side-by-side pricing comparison of Lunacy and UserTesting. See all plans, features, and costs at a glance.
Bottom line: Lunacy starts at $8/mo and UserTesting starts at Custom pricing. Compare all 9 pricing tiers side by side.
Last updated: March 16, 2026
Lunacy vs UserTesting: Quick Pricing Facts
| Feature | Lunacy | UserTesting |
|---|---|---|
| Starting Price | $8/mo | Custom pricing |
| Number of Plans | 4 | 5 |
| Free Tier | Yes | No |
| Pricing Model | freemium | flat |
| Annual Discount | N/A | N/A |
Lunacy and UserTesting are both priced at $8/mo, making them equally accessible Design Tools. Together they offer 9 pricing plans with 56 features compared, so the best choice comes down to which features match your needs.
Lunacy stands out with a free plan for getting started. Lunacy uses freemium pricing while UserTesting uses flat pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.
| Pricing Plans |  Lunacy Try it free |  UserTesting Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Test-based Consumption Custom pricing Includes
|
| Tier 2 | Pro $12/monthCheapest $1 / year Includes
| Team-based Unlimited Custom pricing Includes
|
| Tier 3 | Business $9/monthCheapest $1 / year Includes
| Advanced Custom pricing Includes
|
| Tier 4 | Enterprise $8/monthCheapest $1 / year Includes
| UltimatePopular Custom pricing Includes
|
| Tier 5 | — | Ultimate+ Custom pricing Includes
|
Swipe to compare plans →
Which Should You Choose?
Choose Lunacy if:
- •You need a free plan with Full single user license, Cross-platform—Lunacy offers no-cost access with no credit card required
- •You prioritize Lunacy's user experience and interface over price (both tools are similarly priced)
- •You prefer Lunacy's freemium model with its 4-tier structure
Choose UserTesting if:
- •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—UserTesting offers 14 additional features across its plans
- •Your team needs custom enterprise pricing—UserTesting offers negotiated terms for large deployments
Lunacy offers a free plan [1], eliminating the cost barrier for evaluation, while UserTesting requires paid subscription from the start. This gives Lunacy a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Lunacy's free tier, upgrading to a paid plan at approximately $8/mo provides substantial additional functionality. Compare this pricing path against UserTesting's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Lunacy's 4 tiers provide flexibility at different budgets, while UserTesting's 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Lunacy is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Lunacy vs UserTesting
How many pricing plans does Lunacy have vs UserTesting?
Does Lunacy or UserTesting offer a free plan?
Can I save money by paying annually for Lunacy or UserTesting?
What is the most popular UserTesting plan?
Does Lunacy or UserTesting offer custom enterprise pricing?
What pricing models do Lunacy and UserTesting use?
How do Lunacy and UserTesting compare for Design Tools?
Sources
- Lunacy Official Pricing— Vendor pricing page
- UserTesting Official Pricing— Vendor pricing page
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