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MarketMuse vs SEMrush: Pricing Comparison 2026

Side-by-side pricing comparison of MarketMuse and SEMrush. See all plans, features, and costs at a glance.

Bottom line: MarketMuse starts at Custom pricing and SEMrush starts at $10/mo. Compare all 8 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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MarketMuse vs SEMrush: Quick Pricing Facts

FeatureMarketMuseSEMrush
Starting PriceCustom pricing$10/mo
Number of Plans44
Free TierYesNo
Pricing Modelfreemiumflat
Annual DiscountN/AN/A

MarketMuse and SEMrush are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 8 pricing plans with 57 features compared, so the best choice comes down to which features match your needs.

MarketMuse stands out with a free plan for getting started. MarketMuse uses freemium pricing while SEMrush uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
MarketMuse
MarketMuse
Try it free
SEMrush
Tier 1
Free
$0/monthCheapest
Includes
  • Limited applications
  • 1 user
  • 10 queries/month
  • No site inventory
  • No tracked topics
  • No Content Briefs/month
  • No Brief types
  • No Content Strategy Documents
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap
Start with Free
Additional Users
$45/month
Includes
  • • Add colleagues to your Semrush account
  • • Collaborate across shared projects
  • • Keep your account secure with individual logins
Start with Additional Users
Tier 2
Optimize
Custom pricing
Includes
  • 1 site inventory
  • 1 user
  • 100 tracked topics
  • 5 Content Briefs/month
  • 1 Content Strategy Document/month
  • 100 queries/month
  • Access to Article Briefs
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap
  • Access to Site Heatmap & Connect
Start with Optimize
Lead Generation
$90/monthCheapest
Includes
  • • Branded profile on the Semrush Agency Partners platform
  • • Semrush verified badge for your marketing channels
  • • 1000 outreach credits in Lead Finder
Start with Lead Generation
Tier 3
Research
Custom pricing
Includes
  • 1 site inventory
  • 3 users
  • 1000 tracked topics
  • 10 Content Briefs/month
  • 3 Content Strategy Documents/month
  • Unlimited queries/month
  • Access to Article Briefs
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap
  • Access to Site Heatmap & Connect
Start with Research
Base Report
$10/monthCheapest
Includes
  • • Data from 20+ Semrush tools
  • • Google Analytics and Google Search Console integrations
  • • Monthly/Weekly/Daily scheduling
  • • PDF export
  • • Sharing with Semrush users
Start with Base Report
Tier 4
Strategy
Custom pricing
Includes
  • 1 site inventory
  • 5 users
  • 10K tracked topics
  • 20 Content Briefs/month
  • 5 Content Strategy Documents/month
  • Unlimited queries/month
  • Access to all 9 Brief types
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap
  • Access to Site Heatmap & Connect
Start with Strategy
Pro Report
$20/monthCheapest
Includes
  • • All Base Report features
  • • 20+ external integrations
  • • Delivery at a specific time
  • • Branding and white-labeling
  • • AI-generated summaries
  • • Sharing by link
Start with Pro Report

Swipe to compare plans →

MarketMuse

AI content strategy and optimization planning tool

View all MarketMuse plans

SEMrush

All-in-one marketing toolkit for SEO, PPC, and content

View all SEMrush plans
Our Pick

MarketMuse

MarketMuse offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: MarketMuse

Try MarketMuse free

Which Should You Choose?

Choose MarketMuse if:

  • •You need a free plan with Limited applications, 1 user—MarketMuse offers no-cost access with no credit card required
  • •You want more features built-in—MarketMuse offers 23 additional features across its plans
  • •Your team needs custom enterprise pricing—MarketMuse offers negotiated terms for large deployments

Choose SEMrush if:

  • •You prioritize SEMrush's user experience and interface over price (both tools are similarly priced)
  • •You prefer SEMrush's flat model with its 4-tier structure
  • •SEMrush keeps its feature set lean, which means faster onboarding and less complexity

MarketMuse offers a free plan [1], eliminating the cost barrier for evaluation, while SEMrush requires paid subscription from the start. This gives MarketMuse a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow MarketMuse's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against SEMrush's tiering starting at $10/mo to assess total cost of ownership over 12 months. MarketMuse's 4 tiers provide flexibility at different budgets, while SEMrush's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, MarketMuse is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: MarketMuse vs SEMrush

How many pricing plans does MarketMuse have vs SEMrush?
MarketMuse offers 4 pricing plans, while SEMrush offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does MarketMuse or SEMrush offer a free plan?
MarketMuse offers a free plan, while SEMrush does not. If budget is a concern, MarketMuse lets you get started at no cost.
Does MarketMuse or SEMrush offer custom enterprise pricing?
MarketMuse offers a custom-priced enterprise tier for larger teams. SEMrush lists all its pricing publicly.
What pricing models do MarketMuse and SEMrush use?
MarketMuse uses a freemium pricing model, while SEMrush uses flat pricing. The right model depends on your team size and usage patterns.
How do MarketMuse and SEMrush compare for Other?
Both MarketMuse and SEMrush are Other tools. MarketMuse offers 4 plans starting at Custom pricing, while SEMrush offers 4 plans starting at $10/mo. Review the feature breakdowns above to see which better fits your Other needs.

Sources

  1. MarketMuse Official Pricing— Vendor pricing page
  2. SEMrush Official Pricing— Vendor pricing page

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