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Maze vs Optimal Workshop: Pricing Comparison 2026

Side-by-side pricing comparison of Maze and Optimal Workshop. See all plans, features, and costs at a glance.

Bottom line: Maze starts at Custom pricing and Optimal Workshop starts at $199/mo. Compare all 4 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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Maze vs Optimal Workshop: Quick Pricing Facts

FeatureMazeOptimal Workshop
Starting PriceCustom pricing$199/mo
Number of Plans22
Free TierYesNo
Pricing Modelfreemiumper-seat
Annual DiscountN/AN/A

Maze and Optimal Workshop are both priced at Custom pricing, making them equally accessible Design Tools. Together they offer 4 pricing plans with 31 features compared, so the best choice comes down to which features match your needs.

Maze stands out with a free plan for getting started. Maze uses freemium pricing while Optimal Workshop uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.

Pricing Plans
Maze
Optimal Workshop
Optimal Workshop
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • 1 study / month
  • 5 seats
  • Essential prototype testing
  • Surveys
  • Pay-per-use panel credits
Start with Free
Starter
$199/month
Includes
  • 5 studies launched per year
  • Unlimited seats
  • Unlimited participant responses per study
  • All tools and study types
  • AI-powered analytics and insights
  • SOC II / GDPR compliance
Start with Starter
Tier 2
Enterprise
Custom pricing
Includes
  • Custom study quantities
  • Unlimited seats
  • Access to global panel of 7M+ participants, or bring your own for free
  • Moderated interviews
  • AI moderated interviews
  • Prototype testing
  • Surveys
  • Card sorting and tree testing
  • Mobile experience testing
  • Automated research analysis and presentation-ready reports
Start with Enterprise
Enterprise
Custom pricing
Includes
  • Custom study bundles
  • Unlimited seats
  • Unlimited participant responses per study
  • All tools and study types
  • Enterprise-grade security
  • Multiple workspaces and private projects
  • Administrator controls
  • Usage reports
  • Dedicated onboarding and setup
  • Dedicated Customer Success Manager
Start with Enterprise

Swipe to compare plans →

Maze

User research and testing platform for product teams

View all Maze plans

Optimal Workshop

UX research tools for card sorting, tree testing, and surveys

View all Optimal Workshop plans
Our Pick

Maze

Maze offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Maze

Try Maze free

Which Should You Choose?

Choose Maze if:

  • •You need a free plan with 1 study / month, 5 seats—Maze offers no-cost access with no credit card required
  • •You prioritize Maze's user experience and interface over price (both tools are similarly priced)
  • •You want Maze's approach to incremental feature unlocking across its 2 pricing tiers

Choose Optimal Workshop if:

  • •You want more features built-in—Optimal Workshop offers 1 additional features across its plans
  • •You prioritize Optimal Workshop's user experience and interface over price (both tools are similarly priced)
  • •Optimal Workshop's 2-tier per-seat structure gives clearer cost visibility for budget planning

Maze offers a free plan [1], eliminating the cost barrier for evaluation, while Optimal Workshop requires paid subscription from the start. This gives Maze a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Maze's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Optimal Workshop's tiering starting at $199/mo to assess total cost of ownership over 12 months. Maze's 2 tiers provide flexibility at different budgets, while Optimal Workshop's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Maze is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Maze vs Optimal Workshop

How many pricing plans does Maze have vs Optimal Workshop?
Maze offers 2 pricing plans, while Optimal Workshop offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Maze or Optimal Workshop offer a free plan?
Maze offers a free plan, while Optimal Workshop does not. If budget is a concern, Maze lets you get started at no cost.
Does Maze or Optimal Workshop offer custom enterprise pricing?
Yes, both Maze and Optimal Workshop offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Maze and Optimal Workshop use?
Maze uses a freemium pricing model, while Optimal Workshop uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Maze and Optimal Workshop compare for Design Tools?
Both Maze and Optimal Workshop are Design Tools. Maze offers 2 plans starting at Custom pricing, while Optimal Workshop offers 2 plans starting at $199/mo. Review the feature breakdowns above to see which better fits your Design Tools needs.

Sources

  1. Maze Official Pricing— Vendor pricing page
  2. Optimal Workshop Official Pricing— Vendor pricing page

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