Maze vs UserTesting: Pricing Comparison 2026
Side-by-side pricing comparison of Maze and UserTesting. See all plans, features, and costs at a glance.
Bottom line: Maze starts at Custom pricing and UserTesting starts at Custom pricing. Compare all 7 pricing tiers side by side.
Last updated: March 16, 2026
Maze vs UserTesting: Quick Pricing Facts
| Feature | Maze | UserTesting |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 2 | 5 |
| Free Tier | Yes | No |
| Pricing Model | freemium | flat |
| Annual Discount | N/A | N/A |
Maze and UserTesting are both priced at Custom pricing, making them equally accessible Design Tools. Together they offer 7 pricing plans with 50 features compared, so the best choice comes down to which features match your needs.
Maze stands out with a free plan for getting started. Maze uses freemium pricing while UserTesting uses flat pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.
| Pricing Plans |  Maze Try it free |  UserTesting Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Test-based Consumption Custom pricing Includes
|
| Tier 2 | Enterprise Custom pricing Includes
| Team-based Unlimited Custom pricing Includes
|
| Tier 3 | — | Advanced Custom pricing Includes
|
| Tier 4 | — | UltimatePopular Custom pricing Includes
|
| Tier 5 | — | Ultimate+ Custom pricing Includes
|
Swipe to compare plans →
Which Should You Choose?
Choose Maze if:
- •You need a free plan with 1 study / month, 5 seats—Maze offers no-cost access with no credit card required
- •You prioritize Maze's user experience and interface over price (both tools are similarly priced)
- •You prefer Maze's freemium model with its 2-tier structure
Choose UserTesting if:
- •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—UserTesting offers 20 additional features across its plans
- •You prioritize UserTesting's user experience and interface over price (both tools are similarly priced)
Maze offers a free plan [1], eliminating the cost barrier for evaluation, while UserTesting requires paid subscription from the start. This gives Maze a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Maze's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against UserTesting's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Maze's 2 tiers provide flexibility at different budgets, while UserTesting's 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Maze is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Maze vs UserTesting
How many pricing plans does Maze have vs UserTesting?
Does Maze or UserTesting offer a free plan?
What is the most popular UserTesting plan?
Does Maze or UserTesting offer custom enterprise pricing?
What pricing models do Maze and UserTesting use?
How do Maze and UserTesting compare for Design Tools?
Sources
- Maze Official Pricing— Vendor pricing page
- UserTesting Official Pricing— Vendor pricing page
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