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Design Tools

Maze vs UserTesting: Pricing Comparison 2026

Side-by-side pricing comparison of Maze and UserTesting. See all plans, features, and costs at a glance.

Bottom line: Maze starts at Custom pricing and UserTesting starts at Custom pricing. Compare all 7 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Maze freeTry UserTesting freeUpdated this monthUpdated this month

Maze vs UserTesting: Quick Pricing Facts

FeatureMazeUserTesting
Starting PriceCustom pricingCustom pricing
Number of Plans25
Free TierYesNo
Pricing Modelfreemiumflat
Annual DiscountN/AN/A

Maze and UserTesting are both priced at Custom pricing, making them equally accessible Design Tools. Together they offer 7 pricing plans with 50 features compared, so the best choice comes down to which features match your needs.

Maze stands out with a free plan for getting started. Maze uses freemium pricing while UserTesting uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.

Pricing Plans
Maze
UserTesting
UserTesting
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • 1 study / month
  • 5 seats
  • Essential prototype testing
  • Surveys
  • Pay-per-use panel credits
Start with Free
Test-based Consumption
Custom pricing
Includes
  • Unlimited users across the enterprise
  • Full access to the UserTesting platform
  • Best for organizations getting started with human insights
  • Flexible contracts
Start with Test-based Consumption
Tier 2
Enterprise
Custom pricing
Includes
  • Custom study quantities
  • Unlimited seats
  • Access to global panel of 7M+ participants, or bring your own for free
  • Moderated interviews
  • AI moderated interviews
  • Prototype testing
  • Surveys
  • Card sorting and tree testing
  • Mobile experience testing
  • Automated research analysis and presentation-ready reports
Start with Enterprise
Team-based Unlimited
Custom pricing
Includes
  • Unlimited tests within Fair Use scope
  • Full access to the UserTesting platform
  • Best for scaling across multiple departments
  • Predictable contracts
Start with Team-based Unlimited
Tier 3
-
Advanced
Custom pricing
Includes
  • Global participant panel across 60+ countries
  • Enterprise-grade security and compliance
  • Test builder and template gallery
  • Unmoderated tests
  • Moderated, Live Conversation
  • Test plan and audience management
  • Advanced demographic filters
  • Interactive path flows and click maps
  • Sentiment analysis
  • Unlimited workspaces
Start with Advanced
Tier 4
-
UltimatePopular
Custom pricing
Includes
  • Everything in Advanced
  • AI-powered analysis and insights automation
  • Smart tags
  • Insights Hub and AI-powered Insight Discovery
  • Card sorting and tree testing
  • Onboard and manage custom audiences
  • Secure prototype hosting
  • Approval flow
  • Premier Support with 30-minute Power Sessions
Start with Ultimate
Tier 5
-
Ultimate+
Custom pricing
Includes
  • Everything in Ultimate
  • Team-based unlimited testing
  • Industry-leading custom insights services
  • Premium onboarding
  • Insights strategy
  • Insights delivery
  • Custom audience sourcing
  • Premier Support+ with dedicated consultant
Start with Ultimate+

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Maze

User research and testing platform for product teams

View all Maze plans

UserTesting

On-demand human insights and user experience testing platform

View all UserTesting plans

Frequently Asked Questions: Maze vs UserTesting

How many pricing plans does Maze have vs UserTesting?
Maze offers 2 pricing plans, while UserTesting offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Maze or UserTesting offer a free plan?
Maze offers a free plan, while UserTesting does not. If budget is a concern, Maze lets you get started at no cost.
What is the most popular UserTesting plan?
The Ultimate plan is UserTesting's most popular tier, priced at Custom pricing. Key features include Everything in Advanced, AI-powered analysis and insights automation, Smart tags.
Does Maze or UserTesting offer custom enterprise pricing?
Yes, both Maze and UserTesting offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Maze and UserTesting use?
Maze uses a freemium pricing model, while UserTesting uses flat pricing. The right model depends on your team size and usage patterns.
How do Maze and UserTesting compare for Design Tools?
Both Maze and UserTesting are Design Tools. Maze offers 2 plans starting at Custom pricing, while UserTesting offers 5 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Design Tools needs.
AI Recommendations

Sources

  1. Maze Official Pricing- Vendor pricing page
  2. UserTesting Official Pricing- Vendor pricing page

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