Moz vs Qualtrics: Pricing Comparison 2026
Side-by-side pricing comparison of Moz and Qualtrics. See all plans, features, and costs at a glance.
Bottom line: Moz starts at $49/mo and Qualtrics starts at Custom pricing. Compare all 8 pricing tiers side by side.
Last updated: March 16, 2026
Moz vs Qualtrics: Quick Pricing Facts
| Feature | Moz | Qualtrics |
|---|---|---|
| Starting Price | $49/mo | Custom pricing |
| Number of Plans | 4 | 4 |
| Free Tier | No | Yes |
| Pricing Model | flat | flat |
| Annual Discount | N/A | N/A |
Moz and Qualtrics are both priced at $49/mo, making them equally accessible Other tools. Together they offer 8 pricing plans with 38 features compared, so the best choice comes down to which features match your needs.
Qualtrics stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.
| Pricing Plans |  Moz Try it free |  Qualtrics Try it free |
|---|---|---|
| Tier 1 | Starter $49/month Includes
| Free $0/monthCheapest |
| Tier 2 | Standard $99/monthCheapest Includes
| Customer Experience Custom pricing Includes
|
| Tier 3 | Medium $179/monthCheapest Includes
| Employee Experience Custom pricing |
| Tier 4 | Large $299/monthCheapest Includes
| Strategy & Research Custom pricing |
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Qualtrics
Qualtrics offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Qualtrics
Try Qualtrics freeWhich Should You Choose?
Choose Moz if:
- •You want more features built-in—Moz offers 30 additional features across its plans
- •You prioritize Moz's user experience and interface over price (both tools are similarly priced)
- •You prefer Moz's flat model with its 4-tier structure
Choose Qualtrics if:
- •You need a free plan with core features—Qualtrics offers no-cost access with no credit card required
- •Your team needs custom enterprise pricing—Qualtrics offers negotiated terms for large deployments
- •You prioritize Qualtrics's user experience and interface over price (both tools are similarly priced)
Qualtrics offers a free plan [1], eliminating the cost barrier for evaluation, while Moz requires paid subscription from the start. This gives Qualtrics a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Qualtrics's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Moz's tiering starting at $49/mo to assess total cost of ownership over 12 months. Qualtrics's 4 tiers provide flexibility at different budgets, while Moz's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Qualtrics is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Moz vs Qualtrics
How many pricing plans does Moz have vs Qualtrics?
Does Moz or Qualtrics offer a free plan?
Does Moz or Qualtrics offer custom enterprise pricing?
How do Moz and Qualtrics compare for Other?
Sources
- Moz Official Pricing— Vendor pricing page
- Qualtrics Official Pricing— Vendor pricing page
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