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Moz vs Zapier: Pricing Comparison 2026

Side-by-side pricing comparison of Moz and Zapier. See all plans, features, and costs at a glance.

Bottom line: Zapier starts at $19.99/mo, making it $29/mo cheaper than Moz ($49/mo). Zapier offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Moz vs Zapier: Quick Pricing Facts

FeatureMozZapier
Starting Price$49/mo$19.99/mo
Number of Plans48
Free TierNoYes
Pricing Modelflatfreemium
Annual DiscountN/AN/A

Zapier is the more affordable option, starting at $19.99/mo compared to Moz's $49/mo. Both are Other tools with 12 combined pricing plans and 34 features compared.

Zapier stands out with a free plan for getting started. Moz uses flat pricing while Zapier uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Tier 1
Starter
$49/month
Includes
  • 1 user included
  • 1 tracked site
  • 50 tracked keywords per mo
  • 20K pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • Brand Authority Score
  • Moz AI-powered tools
Start with Starter
Free
$0/monthCheapest
Start with Free
Tier 2
Standard
$99/month
Includes
  • 1 user included
  • 3 tracked sites
  • 300 tracked keywords per mo
  • 400K pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • Brand Authority Score
  • Moz AI-powered tools
Start with Standard
Professional
$20/monthCheapest
Start with Professional
Tier 3
Medium
$179/month
Includes
  • 2 users included
  • 10 tracked sites
  • 1,500 tracked keywords per mo
  • 2M pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • AI Visibility (in Beta)
  • Brand Authority Score
  • Moz AI-powered tools
Start with Medium
Team
$69/monthCheapest
Start with Team
Tier 4
Large
$299/monthCheapest
Includes
  • 3 users included
  • 25 tracked sites
  • 3,000 tracked keywords per mo
  • 5M pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • AI Visibility (in Beta)
  • Brand Authority Score
  • Moz AI-powered tools
Start with Large
Enterprise
Custom pricing
Start with Enterprise
Tier 5
Pro
$33/monthCheapest
Start with Pro
Tier 6
Enterprise (Coming Soon)
Custom pricing
Start with Enterprise (Coming Soon)
Tier 7
Advanced
$67/monthCheapest
Start with Advanced
Tier 8
Custom
Custom pricing
Start with Custom

Swipe to compare plans →

Moz

SEO software for keyword research and link analysis

View all Moz plans

Zapier

No-code automation connecting 6,000+ apps with workflows

View all Zapier plans
Our Pick

Zapier

Zapier offers a free plan, starts at $29.01/mo lower ($19.99/mo vs $49/mo), offers 8 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Zapier

Try Zapier free

Which Should You Choose?

Choose Moz if:

  • You want more features built-in—Moz offers 34 additional features across its plans
  • Moz's flat pricing lets you match exact team size without tier gaps
  • Moz bundles more capabilities per tier, reducing the need for third-party add-ons

Choose Zapier if:

  • You want lower per-user costs—Zapier starts at $19.99/mo, saving $29.01/mo compared to Moz at $49/mo
  • You need a free plan with core features—Zapier offers no-cost access with no credit card required
  • You need 8 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • Your team needs custom enterprise pricing—Zapier offers negotiated terms for large deployments

Zapier is the more affordable choice [1], starting at $19.99/mo compared to Moz's $49/mo. For a 50-person team on paid plans, this translates to Zapier saving approximately $1451/month. Zapier offers 8 pricing tiers compared to Moz's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Zapier provides 0 total features versus 34 for Moz, offering a more focused toolset depending on your specific needs. If controlling SaaS spend is a priority, Zapier offers the better cost-to-value ratio. Consider Moz only if its unique capabilities directly address a gap Zapier cannot fill.

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Frequently Asked Questions: Moz vs Zapier

Which is cheaper, Moz or Zapier?
As of March 2026, Zapier starts at a lower price point. Moz starts at $49/mo while Zapier starts at $19.99/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Moz have vs Zapier?
Moz offers 4 pricing plans, while Zapier offers 8 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Moz or Zapier offer a free plan?
Zapier offers a free plan, while Moz does not. If budget is a concern, Zapier lets you get started at no cost.
Does Moz or Zapier offer custom enterprise pricing?
Zapier offers a custom-priced enterprise tier for larger teams. Moz lists all its pricing publicly.
What pricing models do Moz and Zapier use?
Moz uses a flat pricing model, while Zapier uses freemium pricing. The right model depends on your team size and usage patterns.
How do Moz and Zapier compare for Other?
Both Moz and Zapier are Other tools. Moz offers 4 plans starting at $49/mo, while Zapier offers 8 plans starting at $19.99/mo. Review the feature breakdowns above to see which better fits your Other needs.

Sources

  1. Moz Official PricingVendor pricing page
  2. Zapier Official PricingVendor pricing page

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