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Design Tools

Mural vs Optimal Workshop: Pricing Comparison 2026

Side-by-side pricing comparison of Mural and Optimal Workshop. See all plans, features, and costs at a glance.

Bottom line: Mural starts at $9.99/mo, making it $189/mo cheaper than Optimal Workshop ($199/mo). Mural offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Mural freeTry Optimal Workshop freePrice updated 11d agoPrice updated 11d ago
Best Value

Mural - Mural offers a free plan, starts at $189.01/mo lower ($9.99/mo vs $199/mo), offers 4 tiers vs 2.

Mural vs Optimal Workshop: Quick Pricing Facts

FeatureMuralOptimal Workshop
Starting Price$9.99/mo$199/mo
Number of Plans42
Free TierYesNo
Pricing Modelfreemiumper-seat
Annual DiscountN/AN/A

Mural is the more affordable option, starting at $9.99/mo compared to Optimal Workshop's $199/mo. Both are Design Tools with 6 combined pricing plans and 44 features compared.

Mural stands out with a free plan for getting started. Mural uses freemium pricing while Optimal Workshop uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.

Pricing Plans
Mural
Optimal Workshop
Optimal Workshop
Try free
Tier 1
FreePopular
$0/monthCheapest
Includes
  • Unlimited murals with 3 editable murals at a time
  • Unlimited visitors with view-only rights
  • Open rooms for your workspace members
  • All visual collaboration tools
Start with Free
Starter
$199/month
Includes
  • 5 studies launched per year
  • Unlimited seats
  • Unlimited participant responses per study
  • All tools and study types
  • AI-powered analytics and insights
  • SOC II / GDPR compliance
Start with Starter
Tier 2
Team+Popular
$10/monthCheapest
Includes
  • All Free plan features
  • Unlimited editable murals in your workspace
  • Unlimited visitors with editing rights
  • Private rooms for your workspace members
  • Mural AI
  • Basic integrations (Zoom, Webex, etc.)
  • Monthly billing available
Start with Team+
Enterprise
Custom pricing
Includes
  • Custom study bundles
  • Unlimited seats
  • Unlimited participant responses per study
  • All tools and study types
  • Enterprise-grade security
  • Multiple workspaces and private projects
  • Administrator controls
  • Usage reports
  • Dedicated onboarding and setup
  • Dedicated Customer Success Manager
Start with Enterprise
Tier 3
BusinessPopular
$18/monthCheapest
Includes
  • All Team+ features
  • Single sign-on (SSO) (SAML 2.0)
  • Invite and collaborate with unlimited external users
  • Advanced integrations (Azure, GitHub, Okta, etc.)
  • Pay by credit card or invoice
  • LUMA frameworks
  • Priority support
Start with Business
-
Tier 4
EnterprisePopular
Custom pricing
Includes
  • All Business features
  • Enhanced privacy and control with multiple workspaces
  • Advanced security and administrative controls
  • SCIM user and group management
  • Audit logs, downloadable reports, and reporting APIs
  • Require 2FA (members and guests)
  • Data residency
  • BYOK
  • Premier support
  • Expert collaboration training and tools
Start with Enterprise
-

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Mural

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Frequently Asked Questions: Mural vs Optimal Workshop

Which is cheaper, Mural or Optimal Workshop?
As of July 2026, Mural starts at a lower price point. Mural starts at $9.99/mo while Optimal Workshop starts at $199/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Mural have vs Optimal Workshop?
Mural offers 4 pricing plans, while Optimal Workshop offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Mural or Optimal Workshop offer a free plan?
Mural offers a free plan, while Optimal Workshop does not. If budget is a concern, Mural lets you get started at no cost.
What is the most popular Mural plan?
The Free plan is Mural's most popular tier, priced at Free. Key features include Unlimited murals with 3 editable murals at a time, Unlimited visitors with view-only rights, Open rooms for your workspace members.
Does Mural or Optimal Workshop offer custom enterprise pricing?
Yes, both Mural and Optimal Workshop offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Mural and Optimal Workshop use?
Mural uses a freemium pricing model, while Optimal Workshop uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Mural and Optimal Workshop compare for Design Tools?
Both Mural and Optimal Workshop are Design Tools. Mural offers 4 plans starting at $9.99/mo, while Optimal Workshop offers 2 plans starting at $199/mo. Review the feature breakdowns above to see which better fits your Design Tools needs.
AI Recommendations

Sources

  1. Mural Official Pricing- Vendor pricing page
  2. Optimal Workshop Official Pricing- Vendor pricing page

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