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Design Tools

Mural vs UserTesting: Pricing Comparison 2026

Side-by-side pricing comparison of Mural and UserTesting. See all plans, features, and costs at a glance.

Bottom line: Mural starts at $9.99/mo and UserTesting starts at Custom pricing. Compare all 9 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Mural freeTry UserTesting freePrice updated 11d agoUpdated this month

Mural vs UserTesting: Quick Pricing Facts

FeatureMuralUserTesting
Starting Price$9.99/moCustom pricing
Number of Plans45
Free TierYesNo
Pricing Modelfreemiumflat
Annual DiscountN/AN/A

Mural and UserTesting are both priced at $9.99/mo, making them equally accessible Design Tools. Together they offer 9 pricing plans with 63 features compared, so the best choice comes down to which features match your needs.

Mural stands out with a free plan for getting started. Mural uses freemium pricing while UserTesting uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.

Pricing Plans
Mural
UserTesting
UserTesting
Try free
Tier 1
FreePopular
$0/monthCheapest
Includes
  • Unlimited murals with 3 editable murals at a time
  • Unlimited visitors with view-only rights
  • Open rooms for your workspace members
  • All visual collaboration tools
Start with Free
Test-based Consumption
Custom pricing
Includes
  • Unlimited users across the enterprise
  • Full access to the UserTesting platform
  • Best for organizations getting started with human insights
  • Flexible contracts
Start with Test-based Consumption
Tier 2
Team+Popular
$10/monthCheapest
Includes
  • All Free plan features
  • Unlimited editable murals in your workspace
  • Unlimited visitors with editing rights
  • Private rooms for your workspace members
  • Mural AI
  • Basic integrations (Zoom, Webex, etc.)
  • Monthly billing available
Start with Team+
Team-based Unlimited
Custom pricing
Includes
  • Unlimited tests within Fair Use scope
  • Full access to the UserTesting platform
  • Best for scaling across multiple departments
  • Predictable contracts
Start with Team-based Unlimited
Tier 3
BusinessPopular
$18/monthCheapest
Includes
  • All Team+ features
  • Single sign-on (SSO) (SAML 2.0)
  • Invite and collaborate with unlimited external users
  • Advanced integrations (Azure, GitHub, Okta, etc.)
  • Pay by credit card or invoice
  • LUMA frameworks
  • Priority support
Start with Business
Advanced
Custom pricing
Includes
  • Global participant panel across 60+ countries
  • Enterprise-grade security and compliance
  • Test builder and template gallery
  • Unmoderated tests
  • Moderated, Live Conversation
  • Test plan and audience management
  • Advanced demographic filters
  • Interactive path flows and click maps
  • Sentiment analysis
  • Unlimited workspaces
Start with Advanced
Tier 4
EnterprisePopular
Custom pricing
Includes
  • All Business features
  • Enhanced privacy and control with multiple workspaces
  • Advanced security and administrative controls
  • SCIM user and group management
  • Audit logs, downloadable reports, and reporting APIs
  • Require 2FA (members and guests)
  • Data residency
  • BYOK
  • Premier support
  • Expert collaboration training and tools
Start with Enterprise
UltimatePopular
Custom pricing
Includes
  • Everything in Advanced
  • AI-powered analysis and insights automation
  • Smart tags
  • Insights Hub and AI-powered Insight Discovery
  • Card sorting and tree testing
  • Onboard and manage custom audiences
  • Secure prototype hosting
  • Approval flow
  • Premier Support with 30-minute Power Sessions
Start with Ultimate
Tier 5
-
Ultimate+
Custom pricing
Includes
  • Everything in Ultimate
  • Team-based unlimited testing
  • Industry-leading custom insights services
  • Premium onboarding
  • Insights strategy
  • Insights delivery
  • Custom audience sourcing
  • Premier Support+ with dedicated consultant
Start with Ultimate+

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Mural

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UserTesting

On-demand human insights and user experience testing platform

View all UserTesting plans

Frequently Asked Questions: Mural vs UserTesting

How many pricing plans does Mural have vs UserTesting?
Mural offers 4 pricing plans, while UserTesting offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Mural or UserTesting offer a free plan?
Mural offers a free plan, while UserTesting does not. If budget is a concern, Mural lets you get started at no cost.
What is the most popular Mural plan?
The Free plan is Mural's most popular tier, priced at Free. Key features include Unlimited murals with 3 editable murals at a time, Unlimited visitors with view-only rights, Open rooms for your workspace members.
What is the most popular UserTesting plan?
The Ultimate plan is UserTesting's most popular tier, priced at Custom pricing. Key features include Everything in Advanced, AI-powered analysis and insights automation, Smart tags.
Does Mural or UserTesting offer custom enterprise pricing?
Yes, both Mural and UserTesting offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Mural and UserTesting use?
Mural uses a freemium pricing model, while UserTesting uses flat pricing. The right model depends on your team size and usage patterns.
How do Mural and UserTesting compare for Design Tools?
Both Mural and UserTesting are Design Tools. Mural offers 4 plans starting at $9.99/mo, while UserTesting offers 5 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Design Tools needs.
AI Recommendations

Sources

  1. Mural Official Pricing- Vendor pricing page
  2. UserTesting Official Pricing- Vendor pricing page

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