Qualtrics vs Sanity: Pricing Comparison 2026
Side-by-side pricing comparison of Qualtrics and Sanity. See all plans, features, and costs at a glance.
Bottom line: Qualtrics starts at Custom pricing and Sanity starts at $299/mo. Compare all 8 pricing tiers side by side.
Last updated: March 16, 2026
Qualtrics vs Sanity: Quick Pricing Facts
| Feature | Qualtrics | Sanity |
|---|---|---|
| Starting Price | Custom pricing | $299/mo |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | No |
| Pricing Model | flat | freemium |
| Annual Discount | N/A | N/A |
Qualtrics and Sanity are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 8 pricing plans with 4 features compared, so the best choice comes down to which features match your needs.
Qualtrics stands out with a free plan for getting started. Qualtrics uses flat pricing while Sanity uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.
| Pricing Plans |  Qualtrics Try it free |  Sanity Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | SAML single sign-on (SSO) $1399/month |
| Tier 2 | Customer Experience Custom pricing Includes
| Dedicated Support $799/monthCheapest |
| Tier 3 | Employee Experience Custom pricing | Increased quota $299/monthCheapest |
| Tier 4 | Strategy & Research Custom pricing | Extra datasets $999/monthCheapest |
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Qualtrics
Qualtrics offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Qualtrics
Try Qualtrics freeWhich Should You Choose?
Choose Qualtrics if:
- •You need a free plan with core features—Qualtrics offers no-cost access with no credit card required
- •You want more features built-in—Qualtrics offers 4 additional features across its plans
- •Your team needs custom enterprise pricing—Qualtrics offers negotiated terms for large deployments
Choose Sanity if:
- •You prioritize Sanity's user experience and interface over price (both tools are similarly priced)
- •You prefer Sanity's freemium model with its 4-tier structure
- •Sanity's feature bundling aligns with how Other teams actually work day-to-day
Qualtrics offers a free plan [1], eliminating the cost barrier for evaluation, while Sanity requires paid subscription from the start. This gives Qualtrics a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Qualtrics's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Sanity's tiering starting at $299/mo to assess total cost of ownership over 12 months. Qualtrics's 4 tiers provide flexibility at different budgets, while Sanity's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Qualtrics is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Qualtrics vs Sanity
How many pricing plans does Qualtrics have vs Sanity?
Does Qualtrics or Sanity offer a free plan?
Does Qualtrics or Sanity offer custom enterprise pricing?
What pricing models do Qualtrics and Sanity use?
How do Qualtrics and Sanity compare for Other?
Sources
- Qualtrics Official Pricing— Vendor pricing page
- Sanity Official Pricing— Vendor pricing page
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