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Qualtrics vs Tray.io: Pricing Comparison 2026

Side-by-side pricing comparison of Qualtrics and Tray.io. See all plans, features, and costs at a glance.

Bottom line: Qualtrics starts at Custom pricing and Tray.io starts at Custom pricing. Compare all 7 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Qualtrics vs Tray.io: Quick Pricing Facts

FeatureQualtricsTray.io
Starting PriceCustom pricingCustom pricing
Number of Plans43
Free TierYesNo
Pricing Modelflatflat
Annual DiscountN/AN/A

Qualtrics and Tray.io are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 7 pricing plans with 14 features compared, so the best choice comes down to which features match your needs.

Qualtrics stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Qualtrics
Qualtrics
Try it free
Tier 1
Free
$0/monthCheapest
Start with Free
Pro
Custom pricing
Includes
  • 3 workspaces
  • 7-days log retention
  • Pairs with Merlin Agent Builder
Start with Pro
Tier 2
Customer Experience
Custom pricing
Includes
  • AI-guided customer experience software
  • Surveys with follow-up prompts
  • Dashboards with AI-powered recommendations
  • Analytics to identify friction points
Start with Customer Experience
Team
Custom pricing
Includes
  • 20 workspaces
  • All add-ons available
  • Pairs with Merlin Agent Builder
Start with Team
Tier 3
Employee Experience
Custom pricing
Start with Employee Experience
Enterprise
Custom pricing
Includes
  • Unlimited workspaces
  • All add-ons included
  • Access to Embedded Bundle
  • Pairs with Merlin Agent Builder
Start with Enterprise
Tier 4
Strategy & Research
Custom pricing
Start with Strategy & Research

Swipe to compare plans →

Qualtrics

Enterprise experience management and research platform

View all Qualtrics plans

Tray.io

Enterprise automation platform for complex integrations

View all Tray.io plans
Our Pick

Qualtrics

Qualtrics offers a free plan, offers 4 tiers vs 3.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Qualtrics

Try Qualtrics free

Which Should You Choose?

Choose Qualtrics if:

  • You need a free plan with core features—Qualtrics offers no-cost access with no credit card required
  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You prioritize Qualtrics's user experience and interface over price (both tools are similarly priced)

Choose Tray.io if:

  • You want more features built-in—Tray.io offers 6 additional features across its plans
  • You prioritize Tray.io's user experience and interface over price (both tools are similarly priced)
  • Tray.io's 3-tier flat structure gives clearer cost visibility for budget planning

Qualtrics offers a free plan [1], eliminating the cost barrier for evaluation, while Tray.io requires paid subscription from the start. This gives Qualtrics a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Qualtrics's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Tray.io's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Qualtrics's 4 tiers provide flexibility at different budgets, while Tray.io's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Qualtrics is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Qualtrics vs Tray.io

How many pricing plans does Qualtrics have vs Tray.io?
Qualtrics offers 4 pricing plans, while Tray.io offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Qualtrics or Tray.io offer a free plan?
Qualtrics offers a free plan, while Tray.io does not. If budget is a concern, Qualtrics lets you get started at no cost.
Does Qualtrics or Tray.io offer custom enterprise pricing?
Yes, both Qualtrics and Tray.io offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Qualtrics and Tray.io compare for Other?
Both Qualtrics and Tray.io are Other tools. Qualtrics offers 4 plans starting at Custom pricing, while Tray.io offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Other needs.

Sources

  1. Qualtrics Official PricingVendor pricing page
  2. Tray.io Official PricingVendor pricing page

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