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Qualtrics vs Wix: Pricing Comparison 2026

Side-by-side pricing comparison of Qualtrics and Wix. See all plans, features, and costs at a glance.

Bottom line: Both Qualtrics and Wix offer free plans. Qualtrics has 4 pricing tiers while Wix has 5.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Qualtrics freeTry Wix free

Qualtrics vs Wix: Quick Pricing Facts

FeatureQualtricsWix
Starting PriceCustom pricing$17/mo
Number of Plans45
Free TierYesYes
Pricing Modelflatfreemium
Annual DiscountN/AN/A

Qualtrics and Wix are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 9 pricing plans with 38 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget. Qualtrics uses flat pricing while Wix uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Qualtrics
Qualtrics
Try it free
Wix
Tier 1
Free
$0/monthCheapest
Start with Free
Start for Free
$0/monthCheapest
Includes
  • Custom domain
  • Reliable web hosting
  • AI creation tools
  • 24/7 customer care
Start with Start for Free
Tier 2
Customer Experience
Custom pricing
Includes
  • AI-guided customer experience software
  • Surveys with follow-up prompts
  • Dashboards with AI-powered recommendations
  • Analytics to identify friction points
Start with Customer Experience
Light
$17/monthCheapest
$17 / year
Includes
  • Free domain for 1 year
  • 2 GB storage space
  • Multi-cloud hosting
  • Light marketing suite
  • 2 site collaborators
Start with Light
Tier 3
Employee Experience
Custom pricing
Start with Employee Experience
CorePopular
$29/monthCheapest
$29 / year
Includes
  • Free domain for 1 year
  • 50 GB storage space
  • Multi-cloud hosting
  • Basic marketing suite
  • Accept payments
  • Basic eCommerce
  • Scheduling and services
  • 5 site collaborators
Start with Core
Tier 4
Strategy & Research
Custom pricing
Start with Strategy & Research
Business
$39/monthCheapest
$39 / year
Includes
  • Free domain for 1 year
  • 100 GB storage space
  • Multi-cloud hosting
  • Standard marketing suite
  • Accept payments
  • Standard eCommerce
  • Scheduling and services
  • 10 site collaborators
Start with Business
Tier 5
—
Business Elite
$159/monthCheapest
$159 / year
Includes
  • Free domain for 1 year
  • Unlimited storage space
  • Multi-cloud hosting
  • Advanced marketing suite
  • Accept payments
  • Advanced eCommerce
  • Scheduling and services
  • Advanced developer platform
  • 100 site collaborators
Start with Business Elite

Swipe to compare plans →

Qualtrics

Enterprise experience management and research platform

View all Qualtrics plans

Wix

Drag-and-drop website builder for businesses and creators

View all Wix plans
Our Pick

Wix

Wix offers a free plan, offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Wix

Try Wix free

Which Should You Choose?

Choose Qualtrics if:

  • •You prefer Qualtrics's free tier features—features
  • •Your team needs custom enterprise pricing—Qualtrics offers negotiated terms for large deployments
  • •You prioritize Qualtrics's user experience and interface over price (both tools are similarly priced)

Choose Wix if:

  • •You prefer Wix's free tier features—Custom domain, Reliable web hosting
  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Wix offers 30 additional features across its plans

Both Qualtrics and Wix offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Qualtrics includes multiple features, while Wix includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Qualtrics vs Wix

How many pricing plans does Qualtrics have vs Wix?
Qualtrics offers 4 pricing plans, while Wix offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Qualtrics or Wix offer a free plan?
Yes, both Qualtrics and Wix offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Qualtrics or Wix?
Both Qualtrics and Wix offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Wix plan?
The Core plan is Wix's most popular tier, priced at $29/mo. Key features include Free domain for 1 year, 50 GB storage space, Multi-cloud hosting.
Does Qualtrics or Wix offer custom enterprise pricing?
Qualtrics offers a custom-priced enterprise tier for larger teams. Wix lists all its pricing publicly.
What pricing models do Qualtrics and Wix use?
Qualtrics uses a flat pricing model, while Wix uses freemium pricing. The right model depends on your team size and usage patterns.
How do Qualtrics and Wix compare for Other?
Both Qualtrics and Wix are Other tools. Qualtrics offers 4 plans starting at Custom pricing, while Wix offers 5 plans starting at $17/mo. Review the feature breakdowns above to see which better fits your Other needs.

Sources

  1. Qualtrics Official Pricing— Vendor pricing page
  2. Wix Official Pricing— Vendor pricing page

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