Qualtrics vs Zapier: Pricing Comparison 2026
Side-by-side pricing comparison of Qualtrics and Zapier. See all plans, features, and costs at a glance.
Bottom line: Both Qualtrics and Zapier offer free plans. Qualtrics has 4 pricing tiers while Zapier has 8.
Last updated: March 16, 2026
Qualtrics vs Zapier: Quick Pricing Facts
| Feature | Qualtrics | Zapier |
|---|---|---|
| Starting Price | Custom pricing | $19.99/mo |
| Number of Plans | 4 | 8 |
| Free Tier | Yes | Yes |
| Pricing Model | flat | freemium |
| Annual Discount | N/A | N/A |
Qualtrics and Zapier are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 12 pricing plans with 4 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. Qualtrics uses flat pricing while Zapier uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.
| Pricing Plans |  Qualtrics Try it free |  Zapier Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Free $0/monthCheapest |
| Tier 2 | Customer Experience Custom pricing Includes
| Professional $20/monthCheapest |
| Tier 3 | Employee Experience Custom pricing | Team $69/monthCheapest |
| Tier 4 | Strategy & Research Custom pricing | Enterprise Custom pricing |
| Tier 5 | — | Pro $33/monthCheapest |
| Tier 6 | — | Enterprise (Coming Soon) Custom pricing |
| Tier 7 | — | Advanced $67/monthCheapest |
| Tier 8 | — | Custom Custom pricing |
Swipe to compare plans →
Which Should You Choose?
Choose Qualtrics if:
- •You prefer Qualtrics's free tier features—features
- •You want more features built-in—Qualtrics offers 4 additional features across its plans
- •You prioritize Qualtrics's user experience and interface over price (both tools are similarly priced)
Choose Zapier if:
- •You prefer Zapier's free tier features—features
- •You need 8 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Zapier's user experience and interface over price (both tools are similarly priced)
Both Qualtrics and Zapier offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Qualtrics includes multiple features, while Zapier includes multiple features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Qualtrics vs Zapier
How many pricing plans does Qualtrics have vs Zapier?
Does Qualtrics or Zapier offer a free plan?
Does Qualtrics or Zapier offer custom enterprise pricing?
What pricing models do Qualtrics and Zapier use?
How do Qualtrics and Zapier compare for Other?
Sources
- Qualtrics Official Pricing— Vendor pricing page
- Zapier Official Pricing— Vendor pricing page
Track Price Changes
Get notified when pricing changes for these tools.