SEMrush vs Tray.io: Pricing Comparison 2026
Side-by-side pricing comparison of SEMrush and Tray.io. See all plans, features, and costs at a glance.
Bottom line: SEMrush starts at $10/mo and Tray.io starts at Custom pricing. Compare all 7 pricing tiers side by side.
Last updated: March 16, 2026
SEMrush vs Tray.io: Quick Pricing Facts
| Feature | SEMrush | Tray.io |
|---|---|---|
| Starting Price | $10/mo | Custom pricing |
| Number of Plans | 4 | 3 |
| Free Tier | No | No |
| Pricing Model | flat | flat |
| Annual Discount | N/A | N/A |
SEMrush and Tray.io are both priced at $10/mo, making them equally accessible Other tools. Together they offer 7 pricing plans with 27 features compared, so the best choice comes down to which features match your needs.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.
| Pricing Plans |  SEMrush Try it free |  Tray.io Try it free |
|---|---|---|
| Tier 1 | Additional Users $45/monthCheapest Includes
| Pro Custom pricing Includes
|
| Tier 2 | Lead Generation $90/monthCheapest Includes
| Team Custom pricing Includes
|
| Tier 3 | Base Report $10/monthCheapest Includes
| Enterprise Custom pricing Includes
|
| Tier 4 | Pro Report $20/monthCheapest Includes
| — |
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SEMrush
SEMrush offers 4 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: SEMrush
Try SEMrush freeWhich Should You Choose?
Choose SEMrush if:
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—SEMrush offers 7 additional features across its plans
- •You prioritize SEMrush's user experience and interface over price (both tools are similarly priced)
Choose Tray.io if:
- •Your team needs custom enterprise pricing—Tray.io offers negotiated terms for large deployments
- •You prioritize Tray.io's user experience and interface over price (both tools are similarly priced)
- •You want Tray.io's approach to incremental feature unlocking across its 3 pricing tiers
SEMrush and Tray.io offer competitively positioned plans [1], with SEMrush starting at $10/mo and Tray.io at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. SEMrush provides 4 pricing tiers versus Tray.io's 3 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, SEMrush offers 17 total features across its tiers, while Tray.io provides 10. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.
Frequently Asked Questions: SEMrush vs Tray.io
How many pricing plans does SEMrush have vs Tray.io?
Does SEMrush or Tray.io offer custom enterprise pricing?
How do SEMrush and Tray.io compare for Other?
Sources
- SEMrush Official Pricing— Vendor pricing page
- Tray.io Official Pricing— Vendor pricing page
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