SEMrush vs Zapier: Pricing Comparison 2026
Side-by-side pricing comparison of SEMrush and Zapier. See all plans, features, and costs at a glance.
Bottom line: SEMrush starts at $10/mo, making it $10/mo cheaper than Zapier ($19.99/mo). Zapier offers a free plan.
Last updated: March 16, 2026
SEMrush vs Zapier: Quick Pricing Facts
| Feature | SEMrush | Zapier |
|---|---|---|
| Starting Price | $10/mo | $19.99/mo |
| Number of Plans | 4 | 8 |
| Free Tier | No | Yes |
| Pricing Model | flat | freemium |
| Annual Discount | N/A | N/A |
SEMrush is the more affordable option, starting at $10/mo compared to Zapier's $19.99/mo. Both are Other tools with 12 combined pricing plans and 17 features compared.
Zapier stands out with a free plan for getting started. SEMrush uses flat pricing while Zapier uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.
| Pricing Plans |  SEMrush Try it free |  Zapier Try it free |
|---|---|---|
| Tier 1 | Additional Users $45/month Includes
| Free $0/monthCheapest |
| Tier 2 | Lead Generation $90/month Includes
| Professional $20/monthCheapest |
| Tier 3 | Base Report $10/monthCheapest Includes
| Team $69/month |
| Tier 4 | Pro Report $20/monthCheapest Includes
| Enterprise Custom pricing |
| Tier 5 | — | Pro $33/monthCheapest |
| Tier 6 | — | Enterprise (Coming Soon) Custom pricing |
| Tier 7 | — | Advanced $67/monthCheapest |
| Tier 8 | — | Custom Custom pricing |
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Zapier
Zapier offers a free plan, offers 8 tiers vs 4.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Zapier
Try Zapier freeWhich Should You Choose?
Choose SEMrush if:
- •You want lower per-user costs—SEMrush starts at $10/mo, saving $9.989999999999998/mo compared to Zapier at $19.99/mo
- •You want more features built-in—SEMrush offers 17 additional features across its plans
- •SEMrush's 4-tier flat structure gives clearer cost visibility for budget planning
Choose Zapier if:
- •You need a free plan with core features—Zapier offers no-cost access with no credit card required
- •You need 8 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •Your team needs custom enterprise pricing—Zapier offers negotiated terms for large deployments
Zapier offers a free plan [1], eliminating the cost barrier for evaluation, while SEMrush requires paid subscription from the start. This gives Zapier a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Zapier's free tier, upgrading to a paid plan at approximately $19.99/mo provides substantial additional functionality. Compare this pricing path against SEMrush's tiering starting at $10/mo to assess total cost of ownership over 12 months. Zapier's 8 tiers provide flexibility at different budgets, while SEMrush's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Zapier is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: SEMrush vs Zapier
Which is cheaper, SEMrush or Zapier?
How many pricing plans does SEMrush have vs Zapier?
Does SEMrush or Zapier offer a free plan?
Does SEMrush or Zapier offer custom enterprise pricing?
What pricing models do SEMrush and Zapier use?
How do SEMrush and Zapier compare for Other?
Sources
- SEMrush Official Pricing— Vendor pricing page
- Zapier Official Pricing— Vendor pricing page
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