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SEMrush vs Zapier: Pricing Comparison 2026

Side-by-side pricing comparison of SEMrush and Zapier. See all plans, features, and costs at a glance.

Bottom line: SEMrush starts at $10/mo, making it $10/mo cheaper than Zapier ($19.99/mo). Zapier offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try SEMrush freeAffiliateTry Zapier freeAffiliatePrice updated 3d agoPrice updated 3d ago
Best Value

Zapier - Zapier offers a free plan, offers 11 tiers vs 4.

SEMrush vs Zapier: Quick Pricing Facts

FeatureSEMrushZapier
Starting Price$10/mo$19.99/mo
Number of Plans411
Free TierNoYes
Pricing Modelflatfreemium
Annual DiscountN/AN/A

SEMrush is the more affordable option, starting at $10/mo compared to Zapier's $19.99/mo. Both are Other tools with 15 combined pricing plans and 65 features compared.

Zapier stands out with a free plan for getting started. SEMrush uses flat pricing while Zapier uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
SEMrush
SEMrush
Try freeAffiliate
Zapier
Zapier
Try freeAffiliate
Tier 1
Additional Users
$45/month
Includes
  • • Add colleagues to your Semrush account
  • • Collaborate across shared projects
  • • Keep your account secure with individual logins
Start with Additional Users
Free
$0/monthCheapest
Includes
  • Zapier automation platform
  • Unlimited Zap workflows, Tables, and Forms
  • Two-step Zap workflows
  • Zapier Copilot*
Start with Free
Tier 2
Lead Generation
$90/month
Includes
  • • Branded profile on the Semrush Agency Partners platform
  • • Semrush verified badge for your marketing channels
Start with Lead Generation
Professional
$20/monthCheapest
Includes
  • Multi-step Zap workflows
  • Unlimited Premium apps
  • Webhooks
  • Email and live chat** support
  • AI fields
  • Conditional form logic
Start with Professional
Tier 3
Base Report
$10/monthCheapest
Includes
  • • Data from 20+ Semrush tools
  • • Google Analytics and Google Search Console integrations
  • • Monthly/Weekly/Daily scheduling
  • • PDF export
  • • Sharing with Semrush users
Start with Base Report
Team
$69/month
Includes
  • 25 users
  • Shared Zap workflows and folders
  • Shared app connections
  • SAML SSO
  • Priority support
Start with Team
Tier 4
Pro Report
$20/monthCheapest
Includes
  • • All Base Report features
  • • 20+ external integrations
  • • Delivery at a specific time
  • • Branding and white-labeling
  • • AI-generated summaries
  • • Sharing by link
Start with Pro Report
Enterprise
Custom pricing
Includes
  • Unlimited users
  • Advanced admin permissions and app controls
  • Advanced deployment options
  • Annual task limits
  • Observability
  • Technical Account Manager***
  • Priority support with screen sharing
Start with Enterprise
Tier 5
-
Agents Free
$0/monthCheapest
Includes
  • 400 activities per month
  • Live data sources
  • Web browsing
  • Interact with your agents in the Chrome Extension
Start with Agents Free
Tier 6
-
Agents Pro
$40033/monthCheapest
Includes
  • 1,500 activities per month
  • Live data sources
  • Web browsing
  • Interact with your agents in the Chrome extension
Start with Agents Pro
Tier 7
-
Agents Enterprise
Custom pricing
Includes
  • Custom number of activities per month
  • Agent sharing across your organization
  • Enterprise-grade audit logs
  • Restricted apps support
  • Plus the features from Pro
Start with Agents Enterprise
Tier 8
-
Chatbots Free
$0/monthCheapest
Includes
  • Build up to 2 chatbots
  • Create custom directives
  • Leverage OpenAI's GPT-3.5 model
  • Share a public link to your chatbot
Start with Chatbots Free
Tier 9
-
Chatbots Pro
$16013/monthCheapest
Includes
  • Build up to 5 chatbots
  • Connect your API key to access more AI models
  • Upload 1 knowledge source (1MB text file)
  • Embed your chatbot on your website
Start with Chatbots Pro
Tier 10
-
Chatbots Advanced
$80067/monthCheapest
Includes
  • Build up to 20 chatbots
  • Remove Zapier logo
  • 3 knowledge sources
  • View past 30 days of conversations
  • Contact us to discuss additional functionality
Start with Chatbots Advanced
Tier 11
-
Chatbots Custom
Custom pricing
Includes
  • Custom number of Chatbots
Start with Chatbots Custom

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SEMrush

All-in-one marketing toolkit for SEO, PPC, and content

View all SEMrush plans

Zapier

No-code automation connecting 6,000+ apps with workflows

View all Zapier plans

Frequently Asked Questions: SEMrush vs Zapier

Which is cheaper, SEMrush or Zapier?
As of August 2026, SEMrush starts at a lower price point. SEMrush starts at $10/mo while Zapier starts at $19.99/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does SEMrush have vs Zapier?
SEMrush offers 4 pricing plans, while Zapier offers 11 plans. More plans typically means more flexibility to match your exact needs and budget.
Does SEMrush or Zapier offer a free plan?
Zapier offers a free plan, while SEMrush does not. If budget is a concern, Zapier lets you get started at no cost.
Does SEMrush or Zapier offer custom enterprise pricing?
Zapier offers a custom-priced enterprise tier for larger teams. SEMrush lists all its pricing publicly.
What pricing models do SEMrush and Zapier use?
SEMrush uses a flat pricing model, while Zapier uses freemium pricing. The right model depends on your team size and usage patterns.
How do SEMrush and Zapier compare for Other?
Both SEMrush and Zapier are Other tools. SEMrush offers 4 plans starting at $10/mo, while Zapier offers 11 plans starting at $19.99/mo. Review the feature breakdowns above to see which better fits your Other needs.
AI Recommendations

Sources

  1. SEMrush Official Pricing- Vendor pricing page
  2. Zapier Official Pricing- Vendor pricing page

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