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Shopify vs Wix: Pricing Comparison 2026

Side-by-side pricing comparison of Shopify and Wix. See all plans, features, and costs at a glance.

Bottom line: Shopify starts at Custom pricing and Wix starts at $17/mo. Compare all 9 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Shopify freeAffiliateTry Wix free

Shopify vs Wix: Quick Pricing Facts

FeatureShopifyWix
Starting PriceCustom pricing$17/mo
Number of Plans45
Free TierNoYes
Pricing Modelflatfreemium
Annual DiscountN/AN/A

Shopify and Wix are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 9 pricing plans with 69 features compared, so the best choice comes down to which features match your needs.

Wix stands out with a free plan for getting started. Shopify uses flat pricing while Wix uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Shopify
Shopify
Try it freeAffiliate
Wix
Tier 1
Basic
Custom pricing
Includes
  • Acceptez Klarna et les principales cartes
  • Porte-monnaie électroniques et cryptomonnaies
  • Taux des cartes à partir de 1,5 % + 0,25 € EUR en ligne
  • Jusqu’à 77 % de réduction sur l’expédition
  • 10 emplacements de stock
  • Assistance par chat 24h/24, 7j/7
  • Vente en personne par téléphone ou appareil POS
Start with Basic
Start for Free
$0/monthCheapest
Includes
  • Custom domain
  • Reliable web hosting
  • AI creation tools
  • 24/7 customer care
Start with Start for Free
Tier 2
Grow
Custom pricing
Includes
  • Acceptez Klarna et les principales cartes
  • Porte-monnaie électroniques et cryptomonnaies
  • Taux des cartes à partir de 1,3 % + 0,25 € EUR en ligne
  • Jusqu’à 88 % de réduction sur l’expédition et assurance
  • 10 emplacements de stock
  • Assistance par chat 24h/24, 7j/7
  • 5 comptes d'employé
  • Vente en personne par téléphone ou appareil POS
Start with Grow
Light
$17/monthCheapest
$17 / year
Includes
  • Free domain for 1 year
  • 2 GB storage space
  • Multi-cloud hosting
  • Light marketing suite
  • 2 site collaborators
Start with Light
Tier 3
Advanced
Custom pricing
Includes
  • Acceptez Klarna et les principales cartes
  • Porte-monnaie électroniques et cryptomonnaies
  • Taux des cartes à partir de 1,1 % + 0,25 € EUR en ligne
  • Jusqu’à 88 % de réduction sur l’expédition, assurance, tarifs calculés par des tiers
  • 10 emplacements de stock
  • Assistance améliorée par chat 24h/24, 7j/7
  • Boutiques en ligne locales par marché
  • 15 comptes d'employé
  • Vente en personne par téléphone ou appareil POS
Start with Advanced
CorePopular
$29/monthCheapest
$29 / year
Includes
  • Free domain for 1 year
  • 50 GB storage space
  • Multi-cloud hosting
  • Basic marketing suite
  • Accept payments
  • Basic eCommerce
  • Scheduling and services
  • 5 site collaborators
Start with Core
Tier 4
Plus
Custom pricing
Includes
  • Acceptez Klarna et les principales cartes
  • Porte-monnaie électroniques et cryptomonnaies
  • Meilleurs taux pour les marchands à fort volume
  • Jusqu’à 88 % de réduction sur l’expédition, assurance, tarifs calculés par des tiers
  • 200 emplacements de stock
  • Assistance téléphonique prioritaire 24h/24, 7j/7
  • Boutiques en ligne locales par marché
  • Comptes d'employé illimités
  • Paiement entièrement personnalisable
  • Jusqu’à 200 emplacements POS Pro
  • Vente en gros/B2B
Start with Plus
Business
$39/monthCheapest
$39 / year
Includes
  • Free domain for 1 year
  • 100 GB storage space
  • Multi-cloud hosting
  • Standard marketing suite
  • Accept payments
  • Standard eCommerce
  • Scheduling and services
  • 10 site collaborators
Start with Business
Tier 5
—
Business Elite
$159/monthCheapest
$159 / year
Includes
  • Free domain for 1 year
  • Unlimited storage space
  • Multi-cloud hosting
  • Advanced marketing suite
  • Accept payments
  • Advanced eCommerce
  • Scheduling and services
  • Advanced developer platform
  • 100 site collaborators
Start with Business Elite

Swipe to compare plans →

Shopify

E-commerce platform for online and retail stores

View all Shopify plans

Wix

Drag-and-drop website builder for businesses and creators

View all Wix plans
Our Pick

Wix

Wix offers a free plan, offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Wix

Try Wix free

Which Should You Choose?

Choose Shopify if:

  • •You want more features built-in—Shopify offers 1 additional features across its plans
  • •Your team needs custom enterprise pricing—Shopify offers negotiated terms for large deployments
  • •You prioritize Shopify's user experience and interface over price (both tools are similarly priced)

Choose Wix if:

  • •You need a free plan with Custom domain, Reliable web hosting—Wix offers no-cost access with no credit card required
  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You prioritize Wix's user experience and interface over price (both tools are similarly priced)

Wix offers a free plan [1], eliminating the cost barrier for evaluation, while Shopify requires paid subscription from the start. This gives Wix a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Wix's free tier, upgrading to a paid plan at approximately $29/mo provides substantial additional functionality. Compare this pricing path against Shopify's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Wix's 5 tiers provide flexibility at different budgets, while Shopify's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Wix is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

Best choice: Shopify

Try Shopify free
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Frequently Asked Questions: Shopify vs Wix

How many pricing plans does Shopify have vs Wix?
Shopify offers 4 pricing plans, while Wix offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Shopify or Wix offer a free plan?
Wix offers a free plan, while Shopify does not. If budget is a concern, Wix lets you get started at no cost.
Can I save money by paying annually for Shopify or Wix?
Both Shopify and Wix offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Wix plan?
The Core plan is Wix's most popular tier, priced at $29/mo. Key features include Free domain for 1 year, 50 GB storage space, Multi-cloud hosting.
Does Shopify or Wix offer custom enterprise pricing?
Shopify offers a custom-priced enterprise tier for larger teams. Wix lists all its pricing publicly.
What pricing models do Shopify and Wix use?
Shopify uses a flat pricing model, while Wix uses freemium pricing. The right model depends on your team size and usage patterns.
How do Shopify and Wix compare for Other?
Both Shopify and Wix are Other tools. Shopify offers 4 plans starting at Custom pricing, while Wix offers 5 plans starting at $17/mo. Review the feature breakdowns above to see which better fits your Other needs.

Sources

  1. Shopify Official Pricing— Vendor pricing page
  2. Wix Official Pricing— Vendor pricing page

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