Shopify Pricing Plans & Tiers
E-commerce platform for online and retail stores
Pricing last verified: March 16, 2026
Pricing Analysis
Shopify's entry tier ($5/mo Starter in EUR) is a loss-leader designed to capture first-time store builders who would otherwise use free builders like Wix or Squarespace. At €5/mo ($5.40 USD equivalent), Shopify is aggressively undercutting its own future revenue—the real monetization happens at Basic ($25/mo) and above, where transaction fees (1% on Basic tier, 0% on Grow+ tiers) and team seats compound margin.
The Grow tier ($66/mo EUR) introduces team collaboration (5 employee accounts) and a 2.64x price jump from Basic, signaling Shopify's bet that operational coordination (staff management, inventory tracking) justifies premium pricing. However, unlimited employee accounts don't arrive until Plus tier ($2,100/mo), a 32x jump from Grow that targets enterprise multi-brand retailers with 50+ staff. This creates a massive pricing cliff between SMB ($66/mo) and enterprise ($2,100/mo).
Advanced tier ($289/mo, 15 employee seats) targets growing DTC brands managing multiple SKUs and fulfillment logistics. The decision to add 5 seats at a time (Basic: implicit 1, Grow: 5, Advanced: 15, Plus: unlimited) reveals Shopify's organizational segmentation: each tier targets a specific team structure, not just feature breadth.
Strengths
- Starter tier ($5/mo) plus native Shopify Payments integration eliminates the need for separate payment processors, reducing the 4-6 month stack-building phase that kills small e-commerce projects. Team velocity improvements justify staying within Shopify ecosystem despite markup on payment processing.
- Transaction fee reduction from 1% (Basic) to 0% (Grow+) creates direct ROI for stores exceeding $3,000/mo GMV: switching from Basic ($25/mo) to Grow ($66/mo) costs $41/mo but saves 1% on $3,000 GMV = $30/mo, creating positive TCO within the first month for growing merchants.
- Integration ecosystem (2,000+ apps) and native Shopify Fulfillment Network create moat against competing e-commerce platforms (WooCommerce, BigCommerce) for stores needing logistics automation and inventory sync.
Considerations
- Starter tier ($5/mo) is feature-crippled—social media shop selling only, no inventory management, no analytics. Stores require Basic tier ($25/mo) for basic e-commerce operations, effectively increasing landing price 5x.
- Plus tier ($2,100/mo) creates a pricing gap: Grow tier at $66/mo for 5 seats means 10 team members would cost $132/mo, yet Plus tier requires custom contracts. Organizations scaling from 10 to 50 staff face unpredictable cost escalation.
- Abandoned cart recovery, email marketing, and advanced analytics are available through third-party apps (paywall), not bundled—a team building comprehensive DTC operations pays $200-500/mo for core features competitors bundle.
Indie DTC e-commerce brands and SMB retailers selling $10k-$500k annually who want integrated inventory, staff coordination, and payment processing without managing separate platforms.
Shopify's $5-$66/mo range captures price-sensitive store builders, then extracts margin through team seat expansion and transaction fees, betting that consolidation prevents migration.
Best choice: Shopify
Try Shopify freePricing Plans (4)
Basic
- ✓Acceptez Klarna et les principales cartes
- ✓Porte-monnaie électroniques et cryptomonnaies
- ✓Taux des cartes à partir de 1,5 % + 0,25 € EUR en ligne
- ✓Jusqu’à 77 % de réduction sur l’expédition
- ✓10 emplacements de stock
- ✓Assistance par chat 24h/24, 7j/7
- ✓Vente en personne par téléphone ou appareil POS
Grow
- ✓Acceptez Klarna et les principales cartes
- ✓Porte-monnaie électroniques et cryptomonnaies
- ✓Taux des cartes à partir de 1,3 % + 0,25 € EUR en ligne
- ✓Jusqu’à 88 % de réduction sur l’expédition et assurance
- ✓10 emplacements de stock
- ✓Assistance par chat 24h/24, 7j/7
- ✓5 comptes d'employé
- ✓Vente en personne par téléphone ou appareil POS
Advanced
- ✓Acceptez Klarna et les principales cartes
- ✓Porte-monnaie électroniques et cryptomonnaies
- ✓Taux des cartes à partir de 1,1 % + 0,25 € EUR en ligne
- ✓Jusqu’à 88 % de réduction sur l’expédition, assurance, tarifs calculés par des tiers
- ✓10 emplacements de stock
- ✓Assistance améliorée par chat 24h/24, 7j/7
- ✓Boutiques en ligne locales par marché
- ✓15 comptes d'employé
- ✓Vente en personne par téléphone ou appareil POS
Plus
- ✓Acceptez Klarna et les principales cartes
- ✓Porte-monnaie électroniques et cryptomonnaies
- ✓Meilleurs taux pour les marchands à fort volume
- ✓Jusqu’à 88 % de réduction sur l’expédition, assurance, tarifs calculés par des tiers
- ✓200 emplacements de stock
- ✓Assistance téléphonique prioritaire 24h/24, 7j/7
- ✓Boutiques en ligne locales par marché
- ✓Comptes d'employé illimités
- ✓Paiement entièrement personnalisable
- ✓Jusqu’à 200 emplacements POS Pro
- ✓Vente en gros/B2B
How does Shopify pricing compare?
See how Shopify's 4 pricing plans stack up against similar Other tools.
Frequently Asked Questions
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Sources
- Shopify Official Pricing— Vendor pricing page
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