Webflow vs Wix: Pricing Comparison 2026
Side-by-side pricing comparison of Webflow and Wix. See all plans, features, and costs at a glance.
Bottom line: Webflow starts at Custom pricing and Wix starts at Custom pricing. Compare all 13 pricing tiers side by side.
Last updated: March 23, 2026
Webflow — Webflow offers 9 tiers vs 4.
Webflow vs Wix: Quick Pricing Facts
| Feature | Webflow | Wix |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 9 | 4 |
| Free Tier | No | No |
| Pricing Model | flat | freemium |
| Annual Discount | N/A | N/A |
Webflow and Wix are both priced at Custom pricing, making them equally accessible Design Tools. Together they offer 13 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Webflow uses flat pricing while Wix uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.
| Pricing Plans |  Webflow Try it free |  Wix Try it free |
|---|---|---|
| Tier 1 | Starter Custom pricing | Light Custom pricing |
| Tier 2 | Basic Custom pricing | Core Custom pricing |
| Tier 3 | CMS Custom pricing | Business Custom pricing |
| Tier 4 | Business Custom pricing | Business Elite Custom pricing |
| Tier 5 | Optimize Custom pricing | — |
| Tier 6 | Analyze Custom pricing | — |
| Tier 7 | Localization Essential Custom pricing | — |
| Tier 8 | Localization Advanced Custom pricing | — |
| Tier 9 | Localization Custom pricing | — |
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What Reviewers Say
Webflow
Webflow offers 9 tiers vs 4.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Webflow
Try Webflow freeWhich Should You Choose?
Choose Webflow if:
- •You need 9 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Webflow's user experience and interface over price (both tools are similarly priced)
- •Webflow's 9-tier flat structure gives clearer cost visibility for budget planning
Choose Wix if:
- •You prioritize Wix's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — Wix's freemium model avoids surprise overages
- •You value Wix's specific feature progression from free to advanced tier levels
Webflow and Wix offer competitively positioned plans [1], with Webflow starting at Custom pricing and Wix at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Webflow provides 9 pricing tiers versus Wix's 4 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.
Frequently Asked Questions: Webflow vs Wix
How many pricing plans does Webflow have vs Wix?
Does Webflow or Wix offer custom enterprise pricing?
What pricing models do Webflow and Wix use?
How do Webflow and Wix compare for Design Tools?
Sources
- Webflow Official Pricing— Vendor pricing page
- Wix Official Pricing— Vendor pricing page
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