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Clarity by Microsoft

Clarity by Microsoft Pricing Plans & Tiers

Free heatmaps and session recordings by Microsoft

AnalyticsfreemiumFrom $0/mo

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
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Pricing Analysis

Clarity by Microsoft's permanently free tier represents an asymmetric competitive move — Microsoft bundled session replay and heatmaps into Clarity to undermine Hotjar and FullStory's premium positioning. By offering unlimited free sessions, heatmaps, and funnels with GDPR/CCPA compliance, Clarity captures organizations across the free-to-SMB spectrum, creating a pricing floor that justifies paid alternatives only for enterprise-grade support or advanced analytics.

Microsoft's strategy is customer acquisition for Azure and dynamics ecosystem; Clarity is loss-leader pricing justified by eventual upsell to cloud infrastructure and CRM platforms. Organizations starting with free Clarity have lower switching costs to paid FullStory, creating a competitive dynamic where Clarity is a conversion funnel rather than sustainable long-term product.

Strengths

  • Completely free with no session limits, feature gates, or data retention restrictions — the most generous free analytics offering in the market.
  • GDPR and CCPA compliance baked in eliminates the need for separate privacy assessments or cookie banner configuration.
  • Microsoft integration with Azure analytics and Dynamics creates a seamless ecosystem for Microsoft-first organizations.

Considerations

  • No paid tiers mean zero monetization strategy; organizations choosing Clarity accept that Microsoft profits indirectly via ecosystem lock-in.
  • Feature set is intentionally basic (heatmaps, session replay, funnels) with no custom analytics or advanced reporting.
Ideal For

Organizations embedded in Microsoft ecosystem (Azure, Dynamics) that need basic session replay without incremental cost.

Pricing Takeaway

Clarity's free positioning is not sustainable pricing — it's customer acquisition for Microsoft cloud services.

Best choice: Clarity by Microsoft

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Pricing Plans (1)

Free

$0/mo
  • ✓Gratuit à jamais
  • ✓Plus de 2 millions de sites et d’applications dans le monde entier
  • ✓Conforme aux RGPD et CCPA (California Consumer Privacy Act)
Start with Free

How does Clarity by Microsoft pricing compare?

See how Clarity by Microsoft's 1 pricing plan stack up against similar Analytics tools.

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Frequently Asked Questions

How much does Clarity by Microsoft cost?
As of March 2026, Clarity by Microsoft is an free analytics tool — no paid plans are currently offered.
Does Clarity by Microsoft offer a free plan?
As of March 2026, yes, Clarity by Microsoft does offer a free plan with 3 features. You can get started at no cost and upgrade later as your needs grow.
What pricing model does Clarity by Microsoft use?
As of March 2026, the freemium pricing model used by Clarity by Microsoft means you pay based on your selected plan level and feature access. It offers predictable cost scaling for growing teams.
What features are included in Clarity by Microsoft's plans?
As of March 2026, Clarity by Microsoft includes 3 features per plan. See the comparison table above for specifics on what each tier offers.

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Sources

  1. Clarity by Microsoft Official Pricing— Vendor pricing page

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