Skip to main content
CompareTiers
Compare Now
Loom

Loom Pricing Plans & Tiers

Async video messaging tool for screen recording

CommunicationfreemiumFrom $0/mo

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
Compare with othersAlternatives to Loom
Try Loom free
ShareShare

Pricing Analysis

Loom's tiering exploits the 'video complexity' spectrum: Starter ($0) caps recordings at 5 minutes and 25 total videos, a direct play against prospective account executives who'd record 3–4 minute product demos. The $18/mo Business tier removes all limits and adds 'remove branding'—the psychological unlock for outbound sales teams avoiding Loom watermarks in customer-facing videos.

Business + AI ($24/mo, +33% premium) introduces auto-enhancement and video-to-text conversion. Loom is betting that 15–20% of Business tier users will pay extra for this, mirroring the AI premium pattern seen in Notion, Figma, and Adobe. The placement suggests enterprise deals are structured as 'base tier + AI add-on,' not 'Enterprise tier.'

Enterprise tier (custom) is noticeably absent from public pricing—no $100+/mo anchor price. This signals Loom's willingness to negotiate margins with large organizations rather than price-anchor via published rates, a strategic choice that reduces customer acquisition friction relative to transparent competitors like Wistia.

Strengths

  • Starter tier at $0 with 5-minute recordings is industry-leading for freemium video capture. Competitors like Wistia ($99/mo minimum) and Vimeo ($75/mo) require paid tiers immediately, making Loom's friction-free entry point devastating for organic adoption.
  • Branding removal on Business tier ($18/mo) is positioned as the 'pro' unlock—agencies, sales teams, and educators willing to pay $18/mo expect to remove watermarks. This is where Loom captures recurring revenue from high-intent users.
  • AI features bundled as a distinct tier ($24/mo), not forced into Enterprise—companies experimenting with auto-transcription can adopt incrementally without committing to custom contracts.

Considerations

  • 5-minute recording limit on Starter is deceptive: a typical onboarding session is 8–12 minutes. New users hit this wall immediately, creating forced upgrade pressure that may backfire for educational/nonprofit use cases.
  • Business tier ($18/mo) is positioned POPULAR, yet Business + AI ($24/mo) exists. The presence of two Business tiers creates choice paralysis: should a user lock in $18 or hedge toward $24? This suggests Loom is A/B testing the AI conversion rate.
  • Transcription in 50+ languages on Starter is generous, but Business tier doesn't advertise transcription improvements. Unclear whether Business tier users get better transcription accuracy—if not, the feature feels duplicated across tiers, wasting positioning.
Ideal For

Sales teams, customer success managers, and educators who record 5–30 minute videos weekly and need frictionless sharing without watermarks or transcript overhead.

Pricing Takeaway

Loom dominates freemium video capture but monetizes via branding removal ($18/mo) and AI augmentation ($24/mo), not recording limits—a more elegant conversion funnel than competitors.

Third-Party Ratings

G2Loom ReviewsCapterraLoom Reviews

Best choice: Loom

Try Loom free

Pricing Plans (4)

Starter

$0/mo
  • ✓25 videos
  • ✓5 minute screen recordings
  • ✓Unlimited meeting length NEW
  • ✓Transcriptions in 50+ languages
  • ✓Comments and emoji reactions
Start with Starter

Business

$18/mo
  • ✓Unlimited videos
  • ✓Unlimited recording time
  • ✓Basic waveform editing
  • ✓Remove Loom branding
  • ✓Upload and download videos
Start with Business

Business + AI

Popular
$24/mo
  • ✓Auto-video enhancement
  • ✓Advanced editing
  • ✓Video-to-text automation
  • ✓Video variables NEW
  • ✓Auto-meeting recap emails NEW
  • ✓Auto-meeting notes NEW
Start with Business + AI

Enterprise

Custom
  • ✓Advanced security (SSO, SCIM)
  • ✓Advanced content privacy
  • ✓Custom data retention policies
  • ✓Salesforce integration
  • ✓99.95% uptime SLA
  • ✓Admin insights
Start with Enterprise

How does Loom pricing compare?

See how Loom's 4 pricing plans stack up against similar Communication tools.

Compare LoomView all alternatives

Frequently Asked Questions

How much does Loom cost for video messaging?
Loom's free plan includes 25 minutes/month of video recordings. Starter costs $12/month with unlimited recordings. Business costs $25/month with team features and analytics. Professional costs $79/month with advanced editing and API access.
Is Loom free plan useful?
Loom's free tier allows 25 minutes of recording per month with unlimited viewers and commenting. This covers roughly 1-2 videos for tutorial creators or customer support reps. Most professionals exceed this quota within 1-2 weeks, forcing an upgrade to Starter ($12/mo) for unlimited recordings.
What is the difference between Loom Starter and Business plans?
Loom Starter ($12/mo) gives unlimited recordings for 1 user. Business ($25/mo) adds team features (multiple users), team folders, and advanced sharing controls. For small teams with 3-5 people using Loom for internal documentation, Business ($25/mo) is often sufficient.
How does Loom pricing compare to Wistia for video?
Loom Starter is $12/month with unlimited 10-minute-per-video recordings. Wistia's free plan is more limited; paid plans start at $99/month. Loom is vastly cheaper for simple screen recording and message sharing. Wistia is better if you need advanced video analytics, hosting, and bandwidth for customer-facing content.
Can I edit videos after recording in Loom?
Loom Starter ($12/mo) includes basic editing (trimming, adding transcripts). Professional ($79/mo) adds advanced editing (mixing clips, transitions, effects). For most SMBs using Loom for quick walkthroughs, Starter's editing is sufficient — the jump to Professional is unnecessary.
Does Loom offer team discounts or annual billing savings?
Loom offers 30% off annual billing for all paid plans. Starter drops from $12/mo to ~$8.40/mo, saving $43.20/year. Business drops from $25 to ~$17.50, saving $90/year. Annual commitment is required for this discount.

Track Loom Pricing Changes

Get notified when pricing changes for this tool and others you follow.

Reviews

No reviews yet. Be the first to review this tool.

Sources

  1. Loom Official Pricing— Vendor pricing page
  2. Loom Reviews— Independent reviews on G2
  3. Loom Reviews— Independent reviews on Capterra

Are you the team behind Loom?

Claim your profile to add custom descriptions, featured badges, and direct demo links.

Claim Your Profile

Related Articles

Best Communication Tools Pricing Compared (2026)

Communication tool pricing: Slack ($8.25-12.50/user), Teams ($4-12.50/user w/ 365), Discord (free), Zoom ($16/host), Google Meet (free), Loom ($8-25/user). Comparison guide.