PostHog Pricing Plans & Tiers
All-in-one product analytics, session replay, and feature flags
Pricing last verified: March 16, 2026
Pricing Analysis
PostHog's 'generous free tier, pay-for-overage' model is a usage-based pricing Trojan horse—the free tier is genuinely permissive (unlimited team members, 1-year retention, multiple features), designed to capture high-engagement product teams who'll hit overages within 8–12 weeks as tracking scales. Unlike Amplitude ($1295 base) or Mixpanel ($999 base), PostHog's free tier serves as customer acquisition vehicle, converting via overwhelm rather than gatekeeping.
The jump from free (unlimited team members, 1 project, 1-year retention) to pay-as-you-go (6 projects, 7-year retention) reveals hidden cost drivers: project capacity and data retention. Teams typically start with 1 project, scale to 2–3 within 3 months, then hit project limits around month 6, forcing tier evaluation. The 7-year retention (vs. competitors' 2–5 year defaults) is a data retention arbitrage—teams wanting extended history for compliance/analytics pay premium overages rather than switching to retention-limited competitors.
Custom pricing for overage tiers (no public list rates) is deliberate opacity—PostHog customers can't predict annual cost without sales engagement, a friction point that may actually protect customers from surprise bills while giving sales team leverage to optimize pricing per use-case complexity.
Strengths
- Free tier is genuinely functional for early-stage product teams—session replay, feature flags, and A/B testing included (features that Hotjar, LaunchDarkly, etc. charge $500+/mo for), eliminating barrier to entry for post-launch optimization workflows.
- Unlimited team members on free tier (vs. Amplitude's 2-seat limit, Mixpanel's 1-seat limit) enables product teams to adopt without per-seat tax, creating team-wide adoption advantage and stronger switching costs.
- Pay-as-you-go POPULAR positioning avoids commitment—unlike Amplitude/Mixpanel's SaaS annual commitments, PostHog's variable cost model appeals to startups with uncertain growth trajectories, reducing sales friction.
Considerations
- Free tier creates unlimited-until-undefined psychology; teams don't know when they'll hit overage thresholds, leading to surprises when bills arrive. No public pricing calculator means month 3 bills could be $500 or $5000 depending on event volume.
- Project limits force architectural decisions—free tier's 1 project and pay-as-you-go's 6 projects create a hidden cap that penalizes multi-product companies, unlike competitors offering unlimited projects at all tiers.
- 7-year data retention (vs. competitors' 2–5 years) is a feature advantage that's invisible until compliance/audit requirements emerge; teams may overpay for retention they don't need, or under-appreciate storage costs if they do.
Early-stage and growth-stage SaaS and product teams with 5–50 engineers doing active feature flag and A/B testing.
PostHog's free tier converts via overwhelm—unlimited features draw adoption quickly, then project limits and undefined overage costs force enterprise engagement within 6 months.
Best choice: PostHog
Try PostHog freePricing Plans (50)
First 1 million events
1-2 million
2-15 million
15-50 million
50-100 million
100-250 million
250 million+
First 5k recordings
5-15k
15-50k
50-150k
150-500k
500k+
First 2.5k mobile recordings
2.5-15k
First 1 million requests
2-10 million
10-50 million
50 million+
First 1.5k responses
1.5-2k
2-10k
10-20k
20k+
First 1 million rows
1-10 million
10-25 million
25-50 million
100-1 billion
1 billion+
Unlimited rows
First 10k trigger events
10-50k
50-100k
100-1 million
10-100 million
100 million+
First 100k exceptions
100-325k
325-10 million
10 million+
First 2k credits
2k+
First 100k events
100k+
First 50 GB
50-300
300+
First 10k emails
First 10k dispatches
How does PostHog pricing compare?
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Sources
- PostHog Official Pricing— Vendor pricing page
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