ADP vs Gusto: Pricing Comparison 2026
Side-by-side pricing comparison of ADP and Gusto. See all plans, features, and costs at a glance.
Bottom line: ADP starts at Custom pricing and Gusto starts at $49/mo. Compare all 7 pricing tiers side by side.
Last updated: March 16, 2026
ADP vs Gusto: Quick Pricing Facts
| Feature | ADP | Gusto |
|---|---|---|
| Starting Price | Custom pricing | $49/mo |
| Number of Plans | 3 | 4 |
| Free Tier | No | Yes |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
ADP and Gusto are both priced at Custom pricing, making them equally accessible HR & People tools. Together they offer 7 pricing plans with 24 features compared, so the best choice comes down to which features match your needs.
Gusto stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your HR & People needs.
| Pricing Plans |  ADP Try it free |  Gusto Try it freeAffiliate |
|---|---|---|
| Tier 1 | Contractor Only $0/monthCheapest Includes
| |
| Tier 2 | ADP Workforce NowPopular Custom pricing Includes
| Simple $49/monthCheapest $4 / year Includes
|
| Tier 3 | ADP Vantage HCM Custom pricing Includes
| |
| Tier 4 | — | Premium $180/monthCheapest $15 / year Includes
|
Swipe to compare plans →
Gusto
Gusto offers a free plan, offers 4 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Gusto
Try Gusto freeWhich Should You Choose?
Choose ADP if:
- •Your team needs custom enterprise pricing—ADP offers negotiated terms for large deployments
- •You prioritize ADP's user experience and interface over price (both tools are similarly priced)
- •You want ADP's approach to incremental feature unlocking across its 3 pricing tiers
Choose Gusto if:
- •You need a free plan with Contractor payments, No W-2 employees required—Gusto offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Gusto offers 4 additional features across its plans
Gusto offers a free plan [1], eliminating the cost barrier for evaluation, while ADP requires paid subscription from the start. This gives Gusto a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Gusto's free tier, upgrading to a paid plan at approximately $49/mo provides substantial additional functionality. Compare this pricing path against ADP's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Gusto's 4 tiers provide flexibility at different budgets, while ADP's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Gusto is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Best choice: Gusto
Try Gusto freeFrequently Asked Questions: ADP vs Gusto
How many pricing plans does ADP have vs Gusto?
Does ADP or Gusto offer a free plan?
Can I save money by paying annually for ADP or Gusto?
What is the most popular ADP plan?
Does ADP or Gusto offer custom enterprise pricing?
How do ADP and Gusto compare for HR & People?
Sources
- ADP Official Pricing— Vendor pricing page
- Gusto Official Pricing— Vendor pricing page
Related Articles
Track Price Changes
Get notified when pricing changes for these tools.