Amplitude vs Google Analytics: Pricing Comparison 2026
Side-by-side pricing comparison of Amplitude and Google Analytics. See all plans, features, and costs at a glance.
Bottom line: Amplitude starts at $49/mo and Google Analytics starts at Custom pricing. Compare all 6 pricing tiers side by side.
Last updated: March 16, 2026
Amplitude vs Google Analytics: Quick Pricing Facts
| Feature | Amplitude | Google Analytics |
|---|---|---|
| Starting Price | $49/mo | Custom pricing |
| Number of Plans | 4 | 2 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | freemium |
| Annual Discount | N/A | N/A |
Amplitude and Google Analytics are both priced at $49/mo, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 4 features compared, so the best choice comes down to which features match your needs.
Google Analytics stands out with a free plan for getting started. Amplitude uses usage-based pricing while Google Analytics uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Amplitude Try it free |  Google Analytics Try it free |
|---|---|---|
| Tier 1 | Starter Custom pricing | |
| Tier 2 | Plus $49/monthCheapest | Analytics 360Popular Custom pricing Includes
|
| Tier 3 | Growth Custom pricing | — |
| Tier 4 | Enterprise Custom pricing | — |
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Google Analytics
Free web analytics service by Google for traffic insights
View all Google Analytics plansWhat Reviewers Say
Google Analytics
Google Analytics offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Google Analytics
Try Google Analytics freeWhich Should You Choose?
Choose Amplitude if:
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Amplitude's user experience and interface over price (both tools are similarly priced)
- •You prefer Amplitude's usage-based model with its 4-tier structure
Choose Google Analytics if:
- •You need a free plan with Understand your customers, Free and easy-to-use solutions—Google Analytics offers no-cost access with no credit card required
- •You want more features built-in—Google Analytics offers 4 additional features across its plans
- •You prioritize Google Analytics's user experience and interface over price (both tools are similarly priced)
Google Analytics offers a free plan [1], eliminating the cost barrier for evaluation, while Amplitude requires paid subscription from the start. This gives Google Analytics a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Google Analytics's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Amplitude's tiering starting at $49/mo to assess total cost of ownership over 12 months. Google Analytics's 2 tiers provide flexibility at different budgets, while Amplitude's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Google Analytics is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Amplitude vs Google Analytics
How many pricing plans does Amplitude have vs Google Analytics?
Does Amplitude or Google Analytics offer a free plan?
What is the most popular Google Analytics plan?
Does Amplitude or Google Analytics offer custom enterprise pricing?
What pricing models do Amplitude and Google Analytics use?
How do Amplitude and Google Analytics compare for Analytics?
Sources
- Amplitude Official Pricing— Vendor pricing page
- Google Analytics Official Pricing— Vendor pricing page
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