Amplitude vs Google Analytics: Pricing Comparison 2026
Side-by-side pricing comparison of Amplitude and Google Analytics. See all plans, features, and costs at a glance.
Bottom line: Amplitude starts at Custom pricing and Google Analytics starts at Custom pricing. Compare all 6 pricing tiers side by side.
Last updated: June 15, 2026
Amplitude vs Google Analytics: Quick Pricing Facts
| Feature | Amplitude | Google Analytics |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 4 | 2 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | freemium |
| Annual Discount | N/A | N/A |
Amplitude and Google Analytics are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 4 features compared, so the best choice comes down to which features match your needs.
Google Analytics stands out with a free plan for getting started. Amplitude uses usage-based pricing while Google Analytics uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Amplitude Try free |  Google Analytics Try free |
|---|---|---|
| Tier 1 | Starter Custom pricing | |
| Tier 2 | Plus Custom pricing | Analytics 360Popular Custom pricing Includes
|
| Tier 3 | Growth Custom pricing | - |
| Tier 4 | Enterprise Custom pricing | - |
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Google Analytics
Free web analytics service by Google for traffic insights
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Which Should You Choose?
Choose Amplitude if:
- •You need product analytics with behavioral cohorts, funnel analysis, and retention curves
- •Your team tracks events inside a SaaS application, not just website pageviews
- •You want Amplitude Experiment for A/B testing tied to user segments
Choose Google Analytics if:
- •You need free website analytics with Google ecosystem integrations
- •GA4 event tracking, conversion goals, and attribution reports meet your needs
- •Your team is already in Google's marketing stack - Ads, Search Console, Looker Studio
Google Analytics 4 is free and deep on marketing attribution - which channels drive traffic, which campaigns convert. Amplitude is paid and deep on product analytics - which features drive retention, which user segments monetize. GA4 is best for marketing and acquisition analysis. Amplitude is best for product and growth analysis. Many SaaS teams run GA4 on the marketing site and Amplitude inside the product. The tools increasingly overlap in event tracking, but their data models and intended audiences differ.
Frequently Asked Questions: Amplitude vs Google Analytics
How many pricing plans does Amplitude have vs Google Analytics?
Does Amplitude or Google Analytics offer a free plan?
What is the most popular Google Analytics plan?
Does Amplitude or Google Analytics offer custom enterprise pricing?
What pricing models do Amplitude and Google Analytics use?
How do Amplitude and Google Analytics compare for Analytics?
Sources
- Amplitude Official Pricing- Vendor pricing page
- Google Analytics Official Pricing- Vendor pricing page
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