Clarity by Microsoft vs Google Analytics: Pricing Comparison 2026
Side-by-side pricing comparison of Clarity by Microsoft and Google Analytics. See all plans, features, and costs at a glance.
Bottom line: Both Clarity by Microsoft and Google Analytics offer free plans. Clarity by Microsoft has 1 pricing tiers while Google Analytics has 2.
Last updated: March 16, 2026
Clarity by Microsoft vs Google Analytics: Quick Pricing Facts
| Feature | Clarity by Microsoft | Google Analytics |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 1 | 2 |
| Free Tier | Yes | Yes |
| Pricing Model | freemium | freemium |
| Annual Discount | N/A | N/A |
Clarity by Microsoft and Google Analytics are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 3 pricing plans with 7 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Clarity by Microsoft Try it free |  Google Analytics Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| |
| Tier 2 | — | Analytics 360Popular Custom pricing Includes
|
Swipe to compare plans →
Clarity by Microsoft
Free heatmaps and session recordings by Microsoft
View all Clarity by Microsoft plansGoogle Analytics
Free web analytics service by Google for traffic insights
View all Google Analytics plansGoogle Analytics
Google Analytics offers a free plan, offers 2 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Google Analytics
Try Google Analytics freeWhich Should You Choose?
Choose Clarity by Microsoft if:
- •You prefer Clarity by Microsoft's free tier features—Gratuit à jamais, Plus de 2 millions de sites et d’applications dans le monde entier
- •You prioritize Clarity by Microsoft's user experience and interface over price (both tools are similarly priced)
- •You prefer Clarity by Microsoft's freemium model with its single-tier structure
Choose Google Analytics if:
- •You prefer Google Analytics's free tier features—Understand your customers, Free and easy-to-use solutions
- •You need 2 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Google Analytics offers 1 additional features across its plans
- •Your team needs custom enterprise pricing—Google Analytics offers negotiated terms for large deployments
Both Clarity by Microsoft and Google Analytics offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Clarity by Microsoft includes 3 features, while Google Analytics includes 2 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Clarity by Microsoft vs Google Analytics
How many pricing plans does Clarity by Microsoft have vs Google Analytics?
Does Clarity by Microsoft or Google Analytics offer a free plan?
What is the most popular Google Analytics plan?
Does Clarity by Microsoft or Google Analytics offer custom enterprise pricing?
How do Clarity by Microsoft and Google Analytics compare for Analytics?
Sources
- Clarity by Microsoft Official Pricing— Vendor pricing page
- Google Analytics Official Pricing— Vendor pricing page
Related Articles
Best Analytics Tools Pricing Compared (2026)
Compare pricing for Mixpanel, Amplitude, PostHog, Hotjar, Google Analytics, and more. Find the best analytics tool for your budget and team size.
Best Analytics Software Pricing Compared (2026)
Analytics pricing: Amplitude ($995/mo for 100M events), Mixpanel ($999/mo), PostHog ($450/mo), Hotjar ($39-115/mo), GA (free), Heap ($89/mo), Datadog ($15/host). Pricing models.
Track Price Changes
Get notified when pricing changes for these tools.