Clarity by Microsoft vs Google Analytics: Pricing Comparison 2026
Side-by-side pricing comparison of Clarity by Microsoft and Google Analytics. See all plans, features, and costs at a glance.
Bottom line: Both Clarity by Microsoft and Google Analytics offer free plans. Clarity by Microsoft has 1 pricing tiers while Google Analytics has 2.
Last updated: July 2, 2026
Google Analytics - GA4 covers more analytical ground for free; run Clarity alongside it for heatmaps and recordings.
Clarity by Microsoft vs Google Analytics: Quick Pricing Facts
| Feature | Clarity by Microsoft | Google Analytics |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 1 | 2 |
| Free Tier | Yes | Yes |
| Pricing Model | freemium | freemium |
| Annual Discount | N/A | N/A |
Clarity by Microsoft and Google Analytics are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 3 pricing plans with 7 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Clarity by Microsoft Try free |  Google Analytics Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| |
| Tier 2 | - | Analytics 360Popular Custom pricing Includes
|
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Clarity by Microsoft
Free heatmaps and session recordings by Microsoft
View all Clarity by Microsoft plansGoogle Analytics
Free web analytics service by Google for traffic insights
View all Google Analytics plansGoogle Analytics
GA4 covers more analytical ground for free; run Clarity alongside it for heatmaps and recordings.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Google Analytics freeFree plan availableWhich Should You Choose?
Choose Clarity by Microsoft if:
- •You specifically need session recordings and heatmaps to visualize user behavior - GA4 does not offer these
- •Clarity is free and requires no additional configuration beyond a simple script tag
- •You want to see exactly where users click and scroll on individual pages
Choose Google Analytics if:
- •You need comprehensive web analytics - traffic sources, conversion goals, audience demographics, e-commerce tracking
- •GA4's free tier covers virtually all standard analytics needs for most websites
- •You want integration with Google Ads, Search Console, and the broader Google marketing ecosystem
Microsoft Clarity and Google Analytics 4 are both free tools that serve different purposes. GA4 tracks traffic, sessions, conversions, audiences, and events across your site - it is the standard for understanding where your traffic comes from and how it converts. Clarity records sessions and generates heatmaps to show how users interact with individual pages. Most sites should use both: GA4 for traffic and conversion analytics, Clarity for behavior visualization. If you can only pick one, GA4 covers far more ground. But given both are free, there is rarely a reason to choose.
Frequently Asked Questions: Clarity by Microsoft vs Google Analytics
How many pricing plans does Clarity by Microsoft have vs Google Analytics?
Does Clarity by Microsoft or Google Analytics offer a free plan?
What is the most popular Google Analytics plan?
Does Clarity by Microsoft or Google Analytics offer custom enterprise pricing?
How do Clarity by Microsoft and Google Analytics compare for Analytics?
Sources
- Clarity by Microsoft Official Pricing- Vendor pricing page
- Google Analytics Official Pricing- Vendor pricing page
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