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Amplitude vs Mixpanel: Pricing Comparison 2026

Side-by-side pricing comparison of Amplitude and Mixpanel. See all plans, features, and costs at a glance.

Bottom line: Amplitude starts at Custom pricing and Mixpanel starts at Custom pricing. Compare all 5 pricing tiers side by side.

Last updated: June 22, 2026

Data compiled by Arthur Jacquemin
Updated June 22, 2026
Try Amplitude freeTry Mixpanel freePrice updated 6d agoPrice updated 6d ago

Amplitude vs Mixpanel: Quick Pricing Facts

FeatureAmplitudeMixpanel
Starting PriceCustom pricingCustom pricing
Number of Plans41
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Amplitude and Mixpanel are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 5 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.

Mixpanel stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Amplitude
Amplitude
Try free
Mixpanel
Mixpanel
Try free
Tier 1
Starter
Custom pricing
Start with Starter
Startups: first year is free
$0/monthCheapest
Start with Startups: first year is free
Tier 2
Plus
Custom pricing
Start with Plus
-
Tier 3
Growth
Custom pricing
Start with Growth
-
Tier 4
Enterprise
Custom pricing
Start with Enterprise
-

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Amplitude

Digital analytics platform for product and growth teams

View all Amplitude plans

Mixpanel

Product analytics for tracking user interactions and funnels

View all Mixpanel plans

What Reviewers Say

Which Should You Choose?

Choose Amplitude if:

  • •You need a product analytics platform with built-in experimentation (A/B testing) and behavioral predictions
  • •Amplitude's user journey mapping and pathfinder analysis reveal how users navigate your product
  • •Your organization wants a data platform that combines analytics, experimentation, and CDP capabilities
  • •Amplitude Free with 10M events/month and unlimited seats gives generous access for growing teams

Choose Mixpanel if:

  • •You want powerful analytics with an intuitive query builder that non-technical users can master quickly
  • •Mixpanel's interactive reports with breakdowns, formulas, and custom properties serve advanced analysis
  • •Your team values a clean, fast UI for ad-hoc exploration - Mixpanel's interface is widely praised for usability
  • •Mixpanel Free includes 20M events/month - double Amplitude's free tier

Amplitude and Mixpanel are the two most-compared product analytics platforms, and the choice is genuinely close. Amplitude Free includes 10M events/month with unlimited seats. Plus at $49/month adds advanced features. Growth and Enterprise with custom pricing. Mixpanel Free includes 20M events/month. Growth at $28/month adds deeper analysis. Enterprise with custom pricing. Mixpanel's free tier is more generous (20M vs 10M events) and its query builder is widely considered more intuitive for ad-hoc analysis. Non-technical product managers can build complex queries with breakdowns, filters, and formulas without training. Mixpanel also excels at interactive data exploration - the UI is fast and responsive. Amplitude's advantage is platform breadth. Built-in experimentation (A/B testing), behavioral predictions, user journey analysis, and CDP-like capabilities create a data platform, not just an analytics tool. Amplitude's cohort analysis and retention features are also more sophisticated for product-led growth strategies. For teams that prioritize fast, intuitive analytics exploration by non-technical users, Mixpanel's UX wins. For teams that want a unified analytics and experimentation platform with deeper behavioral analysis, Amplitude provides more capabilities per platform.

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Frequently Asked Questions: Amplitude vs Mixpanel

Which analytics tool is cheaper, Amplitude or Mixpanel?
Amplitude's free tier includes up to 10 million events per month, while Mixpanel Free allows unlimited events but limits retention to 30 days. For paid plans, Amplitude's Growth plan starts at $995/month, and Mixpanel's Growth plan is similarly positioned. Pricing depends on MTUs (monthly tracked users) rather than events, so direct comparison requires knowing your user base size.
Does Amplitude or Mixpanel have a better free plan?
Mixpanel Free offers unlimited event tracking with 30-day retention, making it better for low-traffic sites. Amplitude Free caps at 10 million events/month but offers unlimited retention, which is better for long-term analysis. Mixpanel's free tier is more generous for high-event-volume products; Amplitude is better if you need historical data without paying.
What are the hidden costs of Amplitude vs Mixpanel?
Both charge per monthly tracked users (MTUs), which compounds quickly as your user base grows. Amplitude charges based on data usage (events) with tiers starting at $995/month for 100M events. Mixpanel uses MTU pricing with Growth plans ranging from $999–$2,400/month depending on users. Both have add-on costs for advanced features like predictive analytics and real-time dashboards.
Which tool is cheaper for a mobile app with millions of users?
For high-traffic apps, Mixpanel's MTU-based pricing can become expensive at scale. Amplitude's event-based pricing may be cheaper if you track selectively. However, both platforms offer custom enterprise pricing at 1M+ MTUs. Contacting sales for a custom quote is recommended rather than estimating from public pricing for large-scale apps.
Can I use Amplitude or Mixpanel for free while learning?
Yes, both have free tiers suitable for learning. Amplitude Free (10M events/month) is better for long-term projects where you want to keep historical data. Mixpanel Free (unlimited events, 30-day retention) is better for rapid experimentation. Both free tiers are time-unlimited, making them excellent for education or small side projects.
AI Recommendations

Sources

  1. Amplitude Official Pricing- Vendor pricing page
  2. Mixpanel Official Pricing- Vendor pricing page

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