Amplitude vs Mixpanel: Pricing Comparison 2026
Side-by-side pricing comparison of Amplitude and Mixpanel. See all plans, features, and costs at a glance.
Bottom line: Amplitude starts at $49/mo and Mixpanel starts at Custom pricing. Compare all 5 pricing tiers side by side.
Last updated: March 16, 2026
Amplitude vs Mixpanel: Quick Pricing Facts
| Feature | Amplitude | Mixpanel |
|---|---|---|
| Starting Price | $49/mo | Custom pricing |
| Number of Plans | 4 | 1 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Amplitude and Mixpanel are both priced at $49/mo, making them equally accessible Analytics tools. Together they offer 5 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Mixpanel stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Amplitude Try it free |  Mixpanel Try it free |
|---|---|---|
| Tier 1 | Starter Custom pricing | Startups: first year is free $0/monthCheapest |
| Tier 2 | Plus $49/monthCheapest | — |
| Tier 3 | Growth Custom pricing | — |
| Tier 4 | Enterprise Custom pricing | — |
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What Reviewers Say
Mixpanel
Mixpanel offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Mixpanel
Try Mixpanel freeWhich Should You Choose?
Choose Amplitude if:
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •Your team needs custom enterprise pricing—Amplitude offers negotiated terms for large deployments
- •You prioritize Amplitude's user experience and interface over price (both tools are similarly priced)
Choose Mixpanel if:
- •You need a free plan with core features—Mixpanel offers no-cost access with no credit card required
- •You prioritize Mixpanel's user experience and interface over price (both tools are similarly priced)
- •You prefer Mixpanel's usage-based model with its single-tier structure
Mixpanel offers a free plan [1], eliminating the cost barrier for evaluation, while Amplitude requires paid subscription from the start. This gives Mixpanel a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Mixpanel's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Amplitude's tiering starting at $49/mo to assess total cost of ownership over 12 months. Mixpanel's 1 tier provide flexibility at different budgets, while Amplitude's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Mixpanel is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Amplitude vs Mixpanel
How many pricing plans does Amplitude have vs Mixpanel?
Does Amplitude or Mixpanel offer a free plan?
Does Amplitude or Mixpanel offer custom enterprise pricing?
How do Amplitude and Mixpanel compare for Analytics?
Sources
- Amplitude Official Pricing— Vendor pricing page
- Mixpanel Official Pricing— Vendor pricing page
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