Amplitude vs Hotjar: Pricing Comparison 2026
Side-by-side pricing comparison of Amplitude and Hotjar. See all plans, features, and costs at a glance.
Bottom line: Amplitude starts at $49/mo and Hotjar starts at $49/mo. Compare all 8 pricing tiers side by side.
Last updated: March 16, 2026
Amplitude vs Hotjar: Quick Pricing Facts
| Feature | Amplitude | Hotjar |
|---|---|---|
| Starting Price | $49/mo | $49/mo |
| Number of Plans | 4 | 4 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Amplitude and Hotjar are both priced at $49/mo, making them equally accessible Analytics tools. Together they offer 8 pricing plans with 23 features compared, so the best choice comes down to which features match your needs.
Hotjar stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Amplitude Try it free |  Hotjar Try it free |
|---|---|---|
| Tier 1 | Starter Custom pricing | Free $0/monthCheapest Includes
|
| Tier 2 | Plus $49/monthCheapest | GrowthPopular $49/monthCheapest $39 / year Includes
|
| Tier 3 | Growth Custom pricing | Pro Custom pricing Includes
|
| Tier 4 | Enterprise Custom pricing | Enterprise Custom pricing Includes
|
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What Reviewers Say
Hotjar
Hotjar offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Hotjar
Try Hotjar freeWhich Should You Choose?
Choose Amplitude if:
- •You prioritize Amplitude's user experience and interface over price (both tools are similarly priced)
- •You want Amplitude's approach to incremental feature unlocking across its 4 pricing tiers
- •Amplitude's focused feature set keeps your team in control without tool bloat
Choose Hotjar if:
- •You need a free plan with 200k monthly sessions, 1 project—Hotjar offers no-cost access with no credit card required
- •You want more features built-in—Hotjar offers 23 additional features across its plans
- •You prioritize Hotjar's user experience and interface over price (both tools are similarly priced)
Hotjar offers a free plan [1], eliminating the cost barrier for evaluation, while Amplitude requires paid subscription from the start. This gives Hotjar a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Hotjar's free tier, upgrading to a paid plan at approximately $49/mo provides substantial additional functionality. Compare this pricing path against Amplitude's tiering starting at $49/mo to assess total cost of ownership over 12 months. Hotjar's 4 tiers provide flexibility at different budgets, while Amplitude's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Hotjar is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Amplitude vs Hotjar
Which is cheaper, Amplitude or Hotjar?
How many pricing plans does Amplitude have vs Hotjar?
Does Amplitude or Hotjar offer a free plan?
Can I save money by paying annually for Amplitude or Hotjar?
What is the most popular Hotjar plan?
Does Amplitude or Hotjar offer custom enterprise pricing?
How do Amplitude and Hotjar compare for Analytics?
Sources
- Amplitude Official Pricing— Vendor pricing page
- Hotjar Official Pricing— Vendor pricing page
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