Amplitude vs Hotjar: Pricing Comparison 2026
Side-by-side pricing comparison of Amplitude and Hotjar. See all plans, features, and costs at a glance.
Bottom line: Both Amplitude and Hotjar offer free plans. Amplitude has 4 pricing tiers while Hotjar has 4.
Last updated: July 6, 2026
Amplitude - Amplitude's quantitative analytics depth is greater; use Hotjar as a complementary qualitative layer.
Amplitude vs Hotjar: Quick Pricing Facts
| Feature | Amplitude | Hotjar |
|---|---|---|
| Starting Price | Custom pricing | $49/mo |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Amplitude and Hotjar are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 8 pricing plans with 52 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Amplitude Try free |  Hotjar Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Free $0/monthCheapest Includes
|
| Tier 2 | PlusPopular $0/monthCheapest Includes
| GrowthPopular $49/month $39 / year Includes
|
| Tier 3 | Growth Custom pricing Includes
| Pro Custom pricing Includes
|
| Tier 4 | Enterprise Custom pricing Includes
| Enterprise Custom pricing Includes
|
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What Reviewers Say
Amplitude
Amplitude's quantitative analytics depth is greater; use Hotjar as a complementary qualitative layer.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Amplitude freeFree plan availableWhich Should You Choose?
Choose Amplitude if:
- •You need product analytics with funnels, cohorts, and quantitative behavioral data
- •Your team wants experimentation and audience targeting built into analytics
- •You track user behavior across the full product lifecycle, not just landing pages
Choose Hotjar if:
- •You need session recordings, heatmaps, and user feedback surveys on your site
- •Hotjar's $32/month starting price fits your CRO and UX research budget
- •Understanding qualitative friction on marketing pages and onboarding flows is the goal
Hotjar and Amplitude overlap in the product analytics space but approach it from different angles. Hotjar shows qualitative data - recordings, heatmaps, surveys. Amplitude shows quantitative data - funnels, cohorts, retention. Hotjar starts at $32/month (Business) for robust session recording. Amplitude is free up to 10 million events/month, then enterprise-priced. Most growth teams use both: Hotjar to spot friction visually and Amplitude to measure it at scale.
Frequently Asked Questions: Amplitude vs Hotjar
How many pricing plans does Amplitude have vs Hotjar?
Does Amplitude or Hotjar offer a free plan?
Can I save money by paying annually for Amplitude or Hotjar?
What is the most popular Amplitude plan?
What is the most popular Hotjar plan?
Does Amplitude or Hotjar offer custom enterprise pricing?
How do Amplitude and Hotjar compare for Analytics?
Sources
- Amplitude Official Pricing- Vendor pricing page
- Hotjar Official Pricing- Vendor pricing page
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