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Auth0 vs Retool: Pricing Comparison 2026

Side-by-side pricing comparison of Auth0 and Retool. See all plans, features, and costs at a glance.

Bottom line: Retool starts at $9/mo, making it $26/mo cheaper than Auth0 ($35/mo). Auth0 offers a free plan.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Auth0 freeTry Retool freeUpdated this monthUpdated this month

Auth0 vs Retool: Quick Pricing Facts

FeatureAuth0Retool
Starting Price$35/mo$9/mo
Number of Plans44
Free TierYesYes
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Retool is the more affordable option, starting at $9/mo compared to Auth0's $35/mo. Both are Dev Tools with 8 combined pricing plans and 58 features compared.

Both tools offer free plans, making them accessible for teams on a budget. Auth0 uses usage-based pricing while Retool uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Dev Tools needs.

Pricing Plans
Auth0
Retool
Retool
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Up to 25,000 monthly active users
  • 1 Custom Domain
  • Secure Agentic AI workflows
  • Passwordless Authentication
  • Unlimited Social Connections
  • 5 Organizations
  • Brand Customization
  • Basic Attack Protection
  • Community Support
  • 1 Enterprise Connection
Start with Free
Free
$0/monthCheapest
Includes
  • Unlimited web & mobile apps
  • 500 workflow runs/month
  • 5GB of data storage
  • Up to 5 users
  • Up to 20 hours/month of Agents
  • Up to 100 monthly AI prompting credits per user
Start with Free
Tier 2
Essentials
$35/month
$4 / year
Includes
  • Up to 500 monthly active users
  • Higher Auth, API limits, and Feature limits
  • Pro Multi-Factor Authentication
  • Role-based Access Control Per Organization
  • 10 Organizations
  • Stream Auth0 Audit Logs to Datadog, Splunk, AWS, Azure, etc.
  • Separate Production & Development Environments
  • Standard Support
Start with Essentials
Team
$9/monthCheapest
$1 / year
Includes
  • Everything in Free, plus...
  • 5,000 workflow runs/month
  • Staging environment
  • App release versions
  • >5 users
  • Up to 200 monthly AI prompting credits per user
Start with Team
Tier 3
Professional
$240/month
$28 / year
Includes
  • Up to 500 monthly active users
  • Use your existing User Database for Logins
  • Enterprise Multi-Factor Authentication
  • Enhanced Attack Protection
  • M2M Tokens
Start with Professional
Business
$46/monthCheapest
$4 / year
Includes
  • Everything in Team, plus...
  • Audit logging
  • Rich permission controls
  • Portals and embedded apps
  • Unlimited environments
  • Unlimited modules
  • Access to external user pricing
  • Up to 200 monthly AI prompting credits per user
Start with Business
Tier 4
Enterprise
Custom pricing
Includes
  • Custom User & SSO Tiers
  • 99.99% SLA
  • Enterprise Rate Limits
  • Enterprise Administration & Support
  • Advanced Security Features
  • Private Deployment
Start with Enterprise
Enterprise
Custom pricing
Includes
  • Everything in Business, plus...
  • SAML / OpenID Connect SSO
  • Source control
  • Custom branding
  • Independent workspaces
  • Platform APIs and workflow triggers
  • Volume-based discounts
  • Dedicated support
  • Up to 400 monthly AI prompting credits per user
Start with Enterprise

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Auth0

Identity platform for authentication and authorization

View all Auth0 plans

Retool

Low-code platform for building internal business tools

View all Retool plans

Which Should You Choose?

Choose Auth0 if:

  • •Your product requires customer-facing authentication with MFA, SSO, and user management
  • •You're building a public-facing SaaS app with external users who need to log in
  • •Enterprise identity compliance (SOC 2, HIPAA, FedRAMP) is a requirement

Choose Retool if:

  • •You need to build internal admin tools, dashboards, and workflows without writing frontend code
  • •Your team needs to connect databases and APIs and build UIs in hours, not days
  • •Non-engineers need to build and modify internal tools without developer support

Auth0 is for authenticating your product's external users; Retool is for building internal tools for your own team. Retool uses its own access controls for internal users - you don't need Auth0 for Retool. Retool starts at $12/user/month. Auth0 is free to 7,500 MAUs. The buying decision depends on whether you need external user auth (Auth0) or internal tooling (Retool).

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Frequently Asked Questions: Auth0 vs Retool

Which is cheaper, Auth0 or Retool?
As of July 2026, Retool starts at a lower price point. Auth0 starts at $35/mo while Retool starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Auth0 have vs Retool?
Auth0 offers 4 pricing plans, while Retool offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Auth0 or Retool offer a free plan?
Yes, both Auth0 and Retool offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Auth0 or Retool?
Both Auth0 and Retool offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Auth0 or Retool offer custom enterprise pricing?
Yes, both Auth0 and Retool offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Auth0 and Retool use?
Auth0 uses a usage-based pricing model, while Retool uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Auth0 and Retool compare for Dev Tools?
Both Auth0 and Retool are Dev Tools. Auth0 offers 4 plans starting at $35/mo, while Retool offers 4 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your Dev Tools needs.
AI Recommendations

Sources

  1. Auth0 Official Pricing- Vendor pricing page
  2. Retool Official Pricing- Vendor pricing page

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