AWeber vs Mailchimp: Pricing Comparison 2026
Side-by-side pricing comparison of AWeber and Mailchimp. See all plans, features, and costs at a glance.
Bottom line: AWeber starts at $12.5/mo and Mailchimp starts at Custom pricing. Compare all 21 pricing tiers side by side.
Last updated: August 10, 2026
Mailchimp - Mailchimp offers more features, better automation, and a broader marketing platform. AWeber remains a reliable choice for simple email needs with strong deliverability.
AWeber vs Mailchimp: Quick Pricing Facts
| Feature | AWeber | Mailchimp |
|---|---|---|
| Starting Price | $12.5/mo | Custom pricing |
| Number of Plans | 3 | 18 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
AWeber and Mailchimp are both priced at $12.5/mo, making them equally accessible Email Marketing tools. Together they offer 21 pricing plans with 31 features compared, so the best choice comes down to which features match your needs.
Mailchimp stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  AWeber Try free |  Mailchimp Try free |
|---|---|---|
| Tier 1 | Done For You $20/monthCheapest Includes
| Industries and Solutions Custom pricing |
| Tier 2 | Plus $20/monthCheapest Includes
| Integrations Custom pricing |
| Tier 3 | Lite $13/monthCheapest Includes
| Resources Custom pricing |
| Tier 4 | - | Account Custom pricing |
| Tier 5 | - | Terms Custom pricing |
| Tier 6 | - | Included in every paid plan Custom pricing |
| Tier 7 | - | Includes Standard's features: Custom pricing |
| Tier 8 | - | Premium adds: Custom pricing |
| Tier 9 | - | Standard adds: Custom pricing |
| Tier 10 | - | Included in the Free plan $0/monthCheapest |
| Tier 11 | - | How long is the free trial? $0/monthCheapest |
| Tier 12 | - | Related Links: Custom pricing |
| Tier 13 | - | Products Custom pricing |
| Tier 14 | - | Community Custom pricing |
| Tier 15 | - | Company Custom pricing |
| Tier 16 | - | Help Custom pricing |
| Tier 17 | - | Manage Consent Preferences Custom pricing |
| Tier 18 | - | Vendors List Custom pricing |
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What Reviewers Say
Mailchimp
Mailchimp offers more features, better automation, and a broader marketing platform. AWeber remains a reliable choice for simple email needs with strong deliverability.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Mailchimp freeFree plan availableWhich Should You Choose?
Choose AWeber if:
- •You want straightforward email marketing with reliable deliverability and personal customer support
- •AWeber's free plan includes landing pages, email automation, and web push notifications for up to 500 subscribers
- •Your workflow is simple: newsletters, basic autoresponders, and subscriber management without complexity
- •AWeber's Canva integration lets you design emails visually within the email builder
Choose Mailchimp if:
- •You need a multi-channel marketing platform with advanced automation, A/B testing, and analytics
- •Mailchimp's 300+ integrations connect to your existing business tools and e-commerce platforms
- •Advanced segmentation, predictive demographics, and send-time optimization improve campaign performance
- •Your team needs collaborative features with multi-user access and approval workflows
AWeber and Mailchimp are both veteran email marketing platforms that have evolved differently. AWeber Free supports 500 subscribers with email, landing pages, and basic automation. Lite at $15/month. Plus at $30/month adds advanced automation, A/B testing, and custom segments. Unlimited at $899/month removes all limits. Mailchimp Free supports 500 contacts. Essentials at $13/month. Standard at $20/month with automations. Premium at $350/month with advanced features. AWeber has historically focused on reliability and simplicity. Email deliverability is consistently strong, customer support is responsive, and the interface is straightforward. The Canva integration for in-editor design is a nice touch. AWeber works well for small businesses and solo entrepreneurs who want to send emails without a learning curve. Mailchimp has evolved into a broader marketing platform. Beyond email, it offers social media management, postcards, a website builder, and an app marketplace. The automation and segmentation features are more sophisticated, and the analytics provide deeper campaign insights. For users who want simple, reliable email marketing with good support, AWeber is a solid choice. For businesses that want a comprehensive marketing platform with advanced features and broader channel coverage, Mailchimp provides more growth runway.
Frequently Asked Questions: AWeber vs Mailchimp
How many pricing plans does AWeber have vs Mailchimp?
Does AWeber or Mailchimp offer a free plan?
Does AWeber or Mailchimp offer custom enterprise pricing?
How do AWeber and Mailchimp compare for Email Marketing?
Sources
- AWeber Official Pricing- Vendor pricing page
- Mailchimp Official Pricing- Vendor pricing page
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