AWeber vs Mailchimp: Pricing Comparison 2026
Side-by-side pricing comparison of AWeber and Mailchimp. See all plans, features, and costs at a glance.
Bottom line: AWeber starts at $12.5/mo and Mailchimp starts at Custom pricing. Compare all 4 pricing tiers side by side.
Last updated: March 16, 2026
AWeber vs Mailchimp: Quick Pricing Facts
| Feature | AWeber | Mailchimp |
|---|---|---|
| Starting Price | $12.5/mo | Custom pricing |
| Number of Plans | 3 | 1 |
| Free Tier | No | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
AWeber and Mailchimp are both priced at $12.5/mo, making them equally accessible Email Marketing tools. Together they offer 4 pricing plans with 31 features compared, so the best choice comes down to which features match your needs.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  AWeber Try it free |  Mailchimp Try it free |
|---|---|---|
| Tier 1 | Done For You $20/monthCheapest Includes
| Meilleure offre Custom pricing |
| Tier 2 | Plus $20/monthCheapest Includes
| — |
| Tier 3 | Lite $13/monthCheapest Includes
| — |
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What Reviewers Say
AWeber
AWeber offers 3 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: AWeber
Try AWeber freeWhich Should You Choose?
Choose AWeber if:
- •You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—AWeber offers 31 additional features across its plans
- •You prioritize AWeber's user experience and interface over price (both tools are similarly priced)
Choose Mailchimp if:
- •Your team needs custom enterprise pricing—Mailchimp offers negotiated terms for large deployments
- •You prioritize Mailchimp's user experience and interface over price (both tools are similarly priced)
- •You want Mailchimp's approach to incremental feature unlocking across its 1 pricing tier
AWeber and Mailchimp offer competitively positioned plans [1], with AWeber starting at $12.5/mo and Mailchimp at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. AWeber provides 3 pricing tiers versus Mailchimp's 1 option, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, AWeber offers 31 total features across its tiers, while Mailchimp provides 0. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.
Frequently Asked Questions: AWeber vs Mailchimp
How many pricing plans does AWeber have vs Mailchimp?
Does AWeber or Mailchimp offer custom enterprise pricing?
How do AWeber and Mailchimp compare for Email Marketing?
Sources
- AWeber Official Pricing— Vendor pricing page
- Mailchimp Official Pricing— Vendor pricing page
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