Skip to main content
CompareTiers
Compare Now
Brevo

Brevo Pricing Plans & Tiers

All-in-one marketing platform with email, SMS, and chat

Email Marketingusage-basedFrom $9/mo

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
Compare with othersAlternatives to Brevo
Try Brevo freeAffiliate
ShareShare

Pricing Analysis

Brevo's tiering (Free, Starter €7/month, Standard €15/month, Professional €499/month) is deliberately fragmented—free tier to Starter is minimal ($7), but Standard to Professional is enormous (+€484, +3,227%). This fragmentation signals Brevo targets SMBs (free/Starter/Standard) and enterprise teams (Professional) separately, skipping mid-market positioning.

Brevo's Free tier (no credit card, 300 emails/day) is intentionally tight—teams emailing daily (300 * 30 = 9K/month) stay in free tier but hit daily rate limits. This creates upgrade pressure to Starter (€7) for teams wanting no daily caps.

Starter tier (€7/month, 5K emails/month, drag-and-drop editor, SMS) is aggressively priced 3-4x cheaper than Mailchimp Essential (€11.30) while including SMS, creating obvious cost advantage. This positions Brevo as 'cheap Mailchimp alternative with SMS bundled,' targeting European SMBs.

Strengths

  • Starter tier (€7/month, 5K emails, SMS, drag-and-drop) is 50% cheaper than Mailchimp Essential while including SMS, creating obvious cost advantage for teams wanting bundled email + SMS.
  • Free tier (300 emails/day, no credit card) removes activation friction for SMBs testing email marketing—more generous than Mailjet's free tier (6K/month) with 200/day cap.
  • Professional tier (€499/month, 150K+ emails) targets enterprise segments, creating upgrade path for growing SMBs without published mid-market tiers.

Considerations

  • Free tier daily caps (300/day) create artificial rate limits that force Starter tier upgrade faster than competitors—a 5K/month email list requires upgrade within 17 days.
  • Professional tier pricing (€499/month) is 30-40x Starter (€7), suggesting massive feature differentiation or customer segment change—lack of detailed feature comparison creates evaluation friction.
  • EUR pricing in reported data creates uncertainty for US customers—Brevo may have significantly higher USD pricing, reducing advertised cost advantage.
Ideal For

European SMBs (1K-50K email subscribers) wanting bundled email + SMS at budget pricing, replacing Mailchimp for cost efficiency and SMS inclusion.

Pricing Takeaway

Brevo's Starter tier (€7/month with SMS) is 50% cheaper than Mailchimp while bundling SMS, but Professional tier jump (€499) suggests enterprise-only higher tiers.

Third-Party Ratings

G2Brevo ReviewsCapterraBrevo Reviews

Best choice: Brevo

Try Brevo free

Pricing Plans (4)

Starter

$9/mo
  • ✓From 5,000 emails per month
  • ✓Email & SMS
  • ✓Drag & Drop email editor
  • ✓Email templates
  • ✓AI content generator
  • ✓Advanced segmentation
  • ✓Forms
  • ✓Basic reporting & analytics
  • ✓Email support
  • ✓No Brevo logo $10.80 per month
  • ✓Sales Essentials $27.92 per month
Start with Starter

Standard

Popular
$18/mo
  • ✓Marketing automation
  • ✓A/B testing
  • ✓Advanced email reporting Click heatmaps, geography & device reports
  • ✓AI send time optimization
  • ✓Web & event tracking
  • ✓Landing pages 1 page included
  • ✓No Brevo logo
  • ✓Sales Essentials $27.92 per month
Start with Standard

Professional

$499/mo
  • ✓From 150,000 emails per month
  • ✓Additional marketing channels WhatsApp, Popups, Mobile & Web Push
  • ✓Multi-user access 10 seats included
  • ✓Contact scoring
  • ✓Advanced ecommerce features
  • ✓AI segmentation
  • ✓AI Data Analyst
  • ✓Phone support
  • ✓Deliverability Specialist support
  • ✓Sales Advanced $58.50 per month/user
Start with Professional

Enterprise

Custom
  • ✓Multi-account management
  • ✓Custom objects
  • ✓Brevo Mobile Wallet
  • ✓Custom loyalty engine
  • ✓Custom data integrations
  • ✓Dedicated IP
  • ✓SSO & SAML
  • ✓Tailored onboarding
  • ✓CSM support
  • ✓Sales Advanced
Start with Enterprise

How does Brevo pricing compare?

See how Brevo's 4 pricing plans stack up against similar Email Marketing tools.

Compare BrevoView all alternatives

Frequently Asked Questions

What is Brevo's pricing for email marketing?
Brevo Free plan caps you at 300 emails per day (~9,000/month) with unlimited contacts. Starter is €20/month (~$21) for 10,000 emails per month. Business is €300/month for unlimited emails. This model — unlimited contacts, limited emails — is opposite Mailchimp's approach and better for large-contact-list, low-frequency senders.
Is Brevo's free plan usable for real marketing?
Brevo's free tier (300 emails/day) works for small businesses and newsletters. You get unlimited contacts, basic automation, landing pages, and SMS marketing. The main limitations are sending volume (max 9,000 emails/month), limited support, and Brevo branding. Most teams outgrow this within 6-12 months.
How does Brevo's email limit differ from Mailchimp?
Brevo limits emails sent (300/day free, scales to unlimited at €300/month). Mailchimp limits contact list size (500 contacts free, scales with cost). For a business with 10,000 contacts sending monthly newsletters, Mailchimp Standard ($11/month) is cheaper than Brevo Starter (€20/month). Brevo is better for high-frequency senders to small lists.
Does Brevo include SMS and chat in all plans?
Yes, all Brevo plans include email, SMS, chat, landing pages, and basic CRM — with the main variable being email send volume. This bundled approach is more expansive than Mailchimp, which charges separately for SMS and advanced features. For multi-channel marketers, Brevo's all-in-one pricing can be cheaper.
What happens to your Brevo account if you exceed email limits?
If you exceed your plan's daily email limit, Brevo queues the remaining emails for the next day. There are no overage charges — you simply wait. This is different from SendGrid, which charges overages. The trade-off is that urgent high-volume campaigns may be delayed, which is unacceptable for transactional email.

Track Brevo Pricing Changes

Get notified when pricing changes for this tool and others you follow.

Reviews

No reviews yet. Be the first to review this tool.

Sources

  1. Brevo Official Pricing— Vendor pricing page
  2. Brevo Reviews— Independent reviews on G2
  3. Brevo Reviews— Independent reviews on Capterra

Are you the team behind Brevo?

Claim your profile to add custom descriptions, featured badges, and direct demo links.

Claim Your Profile

Related Articles

Best Email Marketing Software Pricing Compared (2026)

Compare email marketing pricing: Mailchimp (free-$300/mo), Brevo ($20/mo), MailerLite (free-$40/mo), ConvertKit ($25-100/mo), ActiveCampaign ($9-149/mo). Per-contact vs per-send.