Brevo Pricing Plans and Tiers
All-in-one marketing platform with email, SMS, and chat
Pricing last verified: June 15, 2026
Pricing Analysis
Brevo's tiering (Free, Starter €7/month, Standard €15/month, Professional €499/month) is deliberately fragmented-free tier to Starter is minimal ($7), but Standard to Professional is enormous (+€484, +3,227%). This fragmentation signals Brevo targets SMBs (free/Starter/Standard) and enterprise teams (Professional) separately, skipping mid-market positioning.
Brevo's Free tier (no credit card, 300 emails/day) is intentionally tight-teams emailing daily (300 * 30 = 9K/month) stay in free tier but hit daily rate limits. This creates upgrade pressure to Starter (€7) for teams wanting no daily caps.
Starter tier (€7/month, 5K emails/month, drag-and-drop editor, SMS) is aggressively priced 3-4x cheaper than Mailchimp Essential (€11.30) while including SMS, creating obvious cost advantage. This positions Brevo as 'cheap Mailchimp alternative with SMS bundled,' targeting European SMBs.
Strengths
- Starter tier (€7/month, 5K emails, SMS, drag-and-drop) is 50% cheaper than Mailchimp Essential while including SMS, creating obvious cost advantage for teams wanting bundled email + SMS.
- Free tier (300 emails/day, no credit card) removes activation friction for SMBs testing email marketing-more generous than Mailjet's free tier (6K/month) with 200/day cap.
- Professional tier (€499/month, 150K+ emails) targets enterprise segments, creating upgrade path for growing SMBs without published mid-market tiers.
Considerations
- Free tier daily caps (300/day) create artificial rate limits that force Starter tier upgrade faster than competitors-a 5K/month email list requires upgrade within 17 days.
- Professional tier pricing (€499/month) is 30-40x Starter (€7), suggesting massive feature differentiation or customer segment change-lack of detailed feature comparison creates evaluation friction.
- EUR pricing in reported data creates uncertainty for US customers-Brevo may have significantly higher USD pricing, reducing advertised cost advantage.
European SMBs (1K-50K email subscribers) wanting bundled email + SMS at budget pricing, replacing Mailchimp for cost efficiency and SMS inclusion.
Brevo's Starter tier (€7/month with SMS) is 50% cheaper than Mailchimp while bundling SMS, but Professional tier jump (€499) suggests enterprise-only higher tiers.
Third-Party Ratings
Best choice: Brevo
Pricing Plans (4)
Starter
- ✓From 5,000 emails per month
- ✓Email & SMS Send email & transactional messages. SMS credit sold separately.
- ✓Drag & Drop email editor Craft polished emails fast—just drag, drop, and send.
- ✓Email templates Jumpstart campaigns with responsive templates tailored to your industry and use case.
- ✓AI content generator Draft subject lines and email copy, adjust tone, and more.
- ✓Advanced segmentation Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
- ✓Forms Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
- ✓Basic reporting & analytics Track opens and clicks to measure campaign performance.
- ✓Email support Get help via email from our customer care team. Support available in 6 languages.
- ✓No Brevo logo $10.80 per month
- ✓Sales Essentials $27.92 per month
Standard
Popular- ✓Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.
- ✓A/B testing Test subject lines or content variants to improve opens and clicks.
- ✓Advanced email reporting See where and how contacts engage to optimize future campaigns. Click heatmaps, geography & device reports
- ✓AI send time optimization Automatically send emails when each contact is most likely to engage.
- ✓Web & event tracking Track on‑site behavior and custom events to trigger messages and segment with precision.
- ✓Landing pages Create standalone campaign pages without a developer. 1 page included
- ✓No Brevo logo Remove the “Sent with Brevo” footer to keep emails strictly professional.
- ✓Sales Essentials $27.92 per month
Professional
- ✓From 150,000 emails per month
- ✓Additional marketing channels WhatsApp, Popups, Mobile & Web Push
- ✓Multi-user access 10 seats included
- ✓Contact scoring Get contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.
- ✓Advanced ecommerce features Drive sales with AI recommendations, back-in-stock alerts, and coupons.
- ✓AI segmentation Let Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
- ✓AI Data Analyst Ask plain‑language questions and get instant answers from your data with Aura AI.
- ✓Phone support Speak directly with our team when you need faster resolution.
- ✓Deliverability Specialist support Work with an expert to improve email deliverability and inbox placement. 3 hours per year included.
- ✓Sales Advanced $58.50 per month/user
Enterprise
- ✓Multi-account management Manage multiple business units & brands under one master account.
- ✓Custom objects Import all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
- ✓Brevo Mobile Wallet Digitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
- ✓Custom loyalty engine Create and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
- ✓Custom data integrations Sync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
- ✓Dedicated IP Maintain full control of your sending reputation with a dedicated IP.
- ✓SSO & SAML Secure, enterprise‑grade single sign‑on for centralized access management.
- ✓Tailored onboarding Receive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
- ✓CSM support Recurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).
- ✓Sales Advanced
How does Brevo pricing compare?
See how Brevo's 4 pricing plans stack up against similar Email Marketing tools.
Frequently Asked Questions
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Is Brevo's free plan usable for real marketing?
How does Brevo's email limit differ from Mailchimp?
Does Brevo include SMS and chat in all plans?
What happens to your Brevo account if you exceed email limits?
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Reviews
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Sources
- Brevo Official Pricing- Vendor pricing page
- Brevo Reviews- Independent reviews on G2
- Brevo Reviews- Independent reviews on Capterra
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