AWeber vs Kit: Pricing Comparison 2026
Side-by-side pricing comparison of AWeber and Kit. See all plans, features, and costs at a glance.
Bottom line: AWeber starts at $12.5/mo, making it $21/mo cheaper than Kit ($33/mo). Kit offers a free plan.
Last updated: March 16, 2026
AWeber vs Kit: Quick Pricing Facts
| Feature | AWeber | Kit |
|---|---|---|
| Starting Price | $12.5/mo | $33/mo |
| Number of Plans | 3 | 3 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
AWeber is the more affordable option, starting at $12.5/mo compared to Kit's $33/mo. Both are Email Marketing tools with 6 combined pricing plans and 56 features compared.
Kit stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  AWeber Try it free |  Kit Try it free |
|---|---|---|
| Tier 1 | Done For You $20/month Includes
| NewsletterPopular $0/monthCheapest Includes
|
| Tier 2 | Plus $20/monthCheapest Includes
| Creator $33/month $33 / year Includes
|
| Tier 3 | Lite $13/monthCheapest Includes
| Pro $66/month $66 / year Includes
|
Swipe to compare plans →
Which Should You Choose?
Choose AWeber if:
- •You want lower per-user costs—AWeber starts at $12.5/mo, saving $20.5/mo compared to Kit at $33/mo
- •You want more features built-in—AWeber offers 6 additional features across its plans
- •You want AWeber's approach to incremental feature unlocking across its 3 pricing tiers
Choose Kit if:
- •You need a free plan with Up to 10,000 subscribers, 1 basic Visual Automation—Kit offers no-cost access with no credit card required
- •Kit's 3-tier usage-based structure gives clearer cost visibility for budget planning
- •Kit's feature bundling aligns with how Email Marketing teams actually work day-to-day
Kit offers a free plan [1], eliminating the cost barrier for evaluation, while AWeber requires paid subscription from the start. This gives Kit a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Kit's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against AWeber's tiering starting at $12.5/mo to assess total cost of ownership over 12 months. Kit's 3 tiers provide flexibility at different budgets, while AWeber's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Kit is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: AWeber vs Kit
Which is cheaper, AWeber or Kit?
How many pricing plans does AWeber have vs Kit?
Does AWeber or Kit offer a free plan?
Can I save money by paying annually for AWeber or Kit?
What is the most popular Kit plan?
How do AWeber and Kit compare for Email Marketing?
Sources
- AWeber Official Pricing— Vendor pricing page
- Kit Official Pricing— Vendor pricing page
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