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Email Marketing

AWeber vs Kit: Pricing Comparison 2026

Side-by-side pricing comparison of AWeber and Kit. See all plans, features, and costs at a glance.

Bottom line: AWeber starts at $12.5/mo, making it $21/mo cheaper than Kit ($33/mo). Kit offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try AWeber freeTry Kit freeAffiliatePrice updated 11d agoUpdated this month

AWeber vs Kit: Quick Pricing Facts

FeatureAWeberKit
Starting Price$12.5/mo$33/mo
Number of Plans33
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

AWeber is the more affordable option, starting at $12.5/mo compared to Kit's $33/mo. Both are Email Marketing tools with 6 combined pricing plans and 56 features compared.

Kit stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
AWeber
AWeber
Try free
Kit
Kit
Try freeAffiliate
Tier 1
Done For You
$20/month
Includes
  • Everything in Plus, and:
  • List details & branding setup
  • 1 Branded email template created
  • 1 Professional landing page created
  • 1 Branded thank you page
  • 1 Signup form created
  • Newsletter drafts delivered weekly
  • 1:1 setup call
  • 30 days unlimited edits
Start with Done For You
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Start with Newsletter
Tier 2
Plus
$20/monthCheapest
Includes
  • Send 12x subscriber max, monthly
  • Unlimited email lists
  • Unlimited landing pages
  • Unlimited email automations
  • Unlimited custom segments
  • Unlimited users
  • Priority, 24/7 support
  • Advanced reporting and analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Start with Plus
Creator
$33/month
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Start with Creator
Tier 3
Lite
$13/monthCheapest
Includes
  • Send 10x subscriber max, monthly
  • 1 Email list
  • 3 Landing pages
  • 3 Email automations
  • 3 Users
  • 1 Custom segment
  • 24/7 Support
  • Advanced message analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Start with Lite
Pro
$66/month
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Start with Pro

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Try AWeber freeFrom $12.5/moTry Kit freeFree plan available
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AWeber

Email marketing with autoresponders and landing pages

View all AWeber plans

Kit

Email marketing and automation platform for creators

View all Kit plans

Which Should You Choose?

Choose AWeber if:

  • •You need a general email marketing tool for business campaigns and lead nurturing
  • •AWeber's broader feature set for e-commerce and general marketing covers more use cases
  • •Phone support and deliverability track record are priorities

Choose Kit if:

  • •You're a creator, blogger, or course seller building an audience
  • •Kit's creator-native landing pages, paid newsletters, and community tools match your business model
  • •You want a platform built specifically for the creator economy

Kit (formerly ConvertKit) is purpose-built for creators. AWeber is a general email marketing platform. Kit wins for bloggers, podcasters, and course sellers who want tools designed around creator workflows. AWeber wins for businesses doing general email marketing without a content creation focus. If you're building a creator business, Kit's native digital product and paid newsletter features are more relevant.

Try Kit freeFree plan available
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Frequently Asked Questions: AWeber vs Kit

Which is cheaper, AWeber or Kit?
As of July 2026, AWeber starts at a lower price point. AWeber starts at $12.5/mo while Kit starts at $33/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does AWeber have vs Kit?
AWeber offers 3 pricing plans, while Kit offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does AWeber or Kit offer a free plan?
Kit offers a free plan, while AWeber does not. If budget is a concern, Kit lets you get started at no cost.
Can I save money by paying annually for AWeber or Kit?
Both AWeber and Kit offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
How do AWeber and Kit compare for Email Marketing?
Both AWeber and Kit are Email Marketing tools. AWeber offers 3 plans starting at $12.5/mo, while Kit offers 3 plans starting at $33/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. AWeber Official Pricing- Vendor pricing page
  2. Kit Official Pricing- Vendor pricing page

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