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Best Email Marketing Pricing Plans Compared

Compare 42 Email Marketing tools with detailed pricing data and features.

Data compiled by Arthur Jacquemin, Founder & Lead Analyst

Best Email Marketing tool in 2026: Brevo (formerly Sendinblue) offers 300 emails/day free with no subscriber limit. Mailchimp leads in automation and integrations for scaling businesses. Compare all 24 email marketing tools below to find your best fit in 2026.

Overview

Pricing for Email Marketing software ranges from usage-based pricing to $500000/mo per month depending on features and usage limits. The average starting price is around $119/mo. 17% of tools offer annual billing options, which often include discounts of 10-25% compared to monthly pricing.

When evaluating Email Marketing software, consider your team size and budget. With 88% of tools offering free tiers, you can test solutions before committing to paid plans. Paid entry-level plans in this category average around $119/mo. Most vendors use usage-based pricing, allowing you to scale as your needs grow.

Beyond the listed subscription price, watch for hidden costs that can increase your total spending on Email Marketing tools. Common add-on charges include premium support packages, advanced integrations, single sign-on (SSO), and additional storage or data retention. Some vendors also charge for onboarding, training, or data migration services. When comparing prices, calculate the total cost of ownership over 12 months including all add-ons your team will realistically need. Annual billing can offset some of these costs, with typical savings of 10-25% compared to monthly payments.

The right Email Marketing tool should deliver measurable return on investment through time saved, improved collaboration, or reduced operational costs. Budget-conscious teams can start with Amazon SES at usage-based pricing and upgrade as they see results. Use CompareTiers to compare pricing, features, and reviews across all 24 Email Marketing tools before making your decision.

Brevo logo
Brevo

All-in-one marketing platform with email, SMS, and chat

Email Marketingusage-based
From$9/mo
4 tiers
lemlist logo
lemlist

Cold email and sales engagement platform with personalization and multichannel outreach

From$79/mo
3 tiers
Constant Contact logo
Constant Contact

Email marketing with templates, automation, and contact management

Email Marketingusage-based
From$12/mo
4 tiers
Campaign Monitor logo
Campaign Monitor

Email marketing with branded templates and analytics

Email Marketingusage-based
From$10/mo
4 tiers
Kit logo
Kit

Email marketing and automation platform for creators

Email Marketingusage-based
From$0/mo
3 tiers
Zoho Campaigns logo
Zoho Campaigns

Email marketing integrated with Zoho CRM ecosystem

Email Marketingusage-based
From$0/mo
3 tiers
ActiveCampaign logo
ActiveCampaign

Email marketing, automation, and CRM for customer experience

Email Marketingusage-based
From$15/mo
7 tiers
MailerLite logo
MailerLite

Affordable email marketing with drag-and-drop editor

Email Marketingusage-based
From$0/mo
3 tiers
Mailgun logo
Mailgun

Transactional email API for developers with deliverability tools

Email Marketingusage-based
From$0/mo
13 tiers
AWeber logo
AWeber

Email marketing with autoresponders and landing pages

Email Marketingusage-based
From$13/mo
3 tiers
Amazon SES logo
Amazon SES

Scalable cloud email sending service by AWS

Email Marketingusage-based
From$0/mo
48 tiers
Beehiiv logo
Beehiiv

Newsletter platform with monetization and growth tools

Email Marketingusage-based
From$0/mo
4 tiers
Benchmark Email logo
Benchmark Email

Email marketing with drag-and-drop builder and automations

Email Marketingusage-based
From$0/mo
3 tiers
Buttondown logo
Buttondown

Minimal newsletter tool for writers and indie publishers

Email Marketingusage-based
From$0/mo
2 tiers
ConvertFlow logo
ConvertFlow

Website personalization and lead capture funnel builder

Email Marketingusage-based
From$29/mo
4 tiers
Customer.io logo
Customer.io

Automated messaging platform for targeted customer engagement

Email Marketingusage-based
From$100/mo
3 tiers
Drip logo
Drip

Ecommerce email marketing and automation platform

Email Marketingusage-based
From$0/mo
2 tiers
Elastic Email logo
Elastic Email

Cost-effective email API and marketing platform

Email Marketingusage-based
From$0/mo
3 tiers
EmailOctopus logo
EmailOctopus

Simple, affordable email marketing for small businesses

Email Marketingusage-based
From$0/mo
2 tiers
Emma logo
Emma

Email marketing with brand control and team management

Email Marketingusage-based
From$105/mo
3 tiers
Flodesk logo
Flodesk

Beautiful email marketing with intuitive design templates

Email Marketingusage-based
From$0/mo
4 tiers
GetResponse logo
GetResponse

Email marketing with webinars, funnels, and automation

Email Marketingusage-based
From$19/mo
4 tiers
Ghost logo
Ghost

Open-source publishing platform for newsletters and memberships

Email Marketingusage-based
Free
4 tiers
Iterable logo
Iterable

Cross-channel marketing automation for growth and engagement

Email Marketingusage-based
Free
2 tiers

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Frequently Asked Questions: Email Marketing Software Pricing

What is the cheapest Email Marketing tools software?
As of June 2026, Amazon SES is the most affordable option at usage-based pricing. However, the best choice depends on your specific feature needs. Compare pricing and feature lists to find the right balance of cost and functionality for your use case.
Are there free Email Marketing tools?
Yes, Brevo, lemlist, Constant Contact, and others offer free plans. Free tiers are a great way to evaluate solutions before upgrading to a paid plan. Keep in mind that free tiers often have feature or usage limitations compared to paid plans.
What pricing models do Email Marketing tools use?
The most common pricing models in the Email Marketing market are usage-based (23 tools) and per-seat (1 tools). Tiered pricing allows you to start small and scale up as your needs grow, while per-seat pricing works well for teams where you know the exact user count. Usage-based pricing suits variable workloads.
What is the average price for Email Marketing tools software?
The average starting price for Email Marketing tools is around $119 per month. However, this varies significantly based on features and team size. Many tools offer free tiers or starter plans under $30/mo, while enterprise solutions can cost several hundred dollars monthly.
Do Email Marketing tools offer annual billing discounts?
Yes, 17% of Email Marketing tools offer annual billing options. This can result in significant savings over a 12-month period, especially for higher-tier plans.

Related Resources

Explore 42 Email Marketing software options. Compare pricing tiers, features, and billing models to choose the best solution for your business needs.

Best Email Marketing Pricing Plans Compared (2026) | CompareTiers