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Email Marketing

AWeber vs Mailgun: Pricing Comparison 2026

Side-by-side pricing comparison of AWeber and Mailgun. See all plans, features, and costs at a glance.

Bottom line: AWeber starts at $12.5/mo, making it $3/mo cheaper than Mailgun ($15/mo). Mailgun offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try AWeber freeTry Mailgun freePrice updated 11d agoPrice updated 11d ago

AWeber vs Mailgun: Quick Pricing Facts

FeatureAWeberMailgun
Starting Price$12.5/mo$15/mo
Number of Plans313
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

AWeber is the more affordable option, starting at $12.5/mo compared to Mailgun's $15/mo. Both are Email Marketing tools with 16 combined pricing plans and 31 features compared.

Mailgun stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
AWeber
AWeber
Try free
Mailgun
Mailgun
Try free
Tier 1
Done For You
$20/monthCheapest
Includes
  • Everything in Plus, and:
  • List details & branding setup
  • 1 Branded email template created
  • 1 Professional landing page created
  • 1 Branded thank you page
  • 1 Signup form created
  • Newsletter drafts delivered weekly
  • 1:1 setup call
  • 30 days unlimited edits
Enterprise: Send high-volume emails through the most reliable email API provider.
Custom pricing
Tier 2
Plus
$20/monthCheapest
Includes
  • Send 12x subscriber max, monthly
  • Unlimited email lists
  • Unlimited landing pages
  • Unlimited email automations
  • Unlimited custom segments
  • Unlimited users
  • Priority, 24/7 support
  • Advanced reporting and analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Documentation: API resources to help you use Mailgun
Custom pricing
Tier 3
Lite
$13/monthCheapest
Includes
  • Send 10x subscriber max, monthly
  • 1 Email list
  • 3 Landing pages
  • 3 Email automations
  • 3 Users
  • 1 Custom segment
  • 24/7 Support
  • Advanced message analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Release Notes: Keep up with what's in the Mailgun platform.
Custom pricing
Tier 4
-
Email Impact Report
Custom pricing
Tier 5
-
$0/mo
$0/monthCheapest
Tier 6
-
100 emails/day included
$100/monthCheapest
Tier 7
-
$15/mo
$15/monthCheapest
Tier 8
-
10,000 emails/mo included
$10000/monthCheapest
Tier 9
-
Extra emails & validations
Custom pricing
Tier 10
-
$35/mo
$35/monthCheapest
Tier 11
-
50,000 emails/mo included
$50000/monthCheapest
Tier 12
-
$90/mo
$90/monthCheapest
Tier 13
-
100,000 emails/mo included
$100000/monthCheapest

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AWeber

Email marketing with autoresponders and landing pages

View all AWeber plans

Mailgun

Transactional email API for developers with deliverability tools

View all Mailgun plans

Which Should You Choose?

Choose AWeber if:

  • You need a full email marketing platform with templates and automation for campaigns
  • Your team needs to build and manage marketing email without developer involvement
  • A visual email builder and list management are part of your workflow

Choose Mailgun if:

  • You need a developer API for reliable transactional email sending
  • Mailgun's SMTP relay and detailed bounce analytics serve engineering teams
  • Your application sends receipts, notifications, and password resets

AWeber is a marketing email platform. Mailgun is a transactional email API. These serve different purposes and different team types. AWeber is for marketing teams; Mailgun is for engineering teams. Many companies use both in parallel.

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Frequently Asked Questions: AWeber vs Mailgun

Which is cheaper, AWeber or Mailgun?
As of July 2026, AWeber starts at a lower price point. AWeber starts at $12.5/mo while Mailgun starts at $15/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does AWeber have vs Mailgun?
AWeber offers 3 pricing plans, while Mailgun offers 13 plans. More plans typically means more flexibility to match your exact needs and budget.
Does AWeber or Mailgun offer a free plan?
Mailgun offers a free plan, while AWeber does not. If budget is a concern, Mailgun lets you get started at no cost.
Does AWeber or Mailgun offer custom enterprise pricing?
Mailgun offers a custom-priced enterprise tier for larger teams. AWeber lists all its pricing publicly.
How do AWeber and Mailgun compare for Email Marketing?
Both AWeber and Mailgun are Email Marketing tools. AWeber offers 3 plans starting at $12.5/mo, while Mailgun offers 13 plans starting at $15/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. AWeber Official Pricing- Vendor pricing page
  2. Mailgun Official Pricing- Vendor pricing page

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