Beehiiv vs Ghost: Pricing Comparison 2026
Side-by-side pricing comparison of Beehiiv and Ghost. See all plans, features, and costs at a glance.
Bottom line: Beehiiv starts at $43/mo and Ghost starts at Custom pricing. Compare all 8 pricing tiers side by side.
Last updated: March 16, 2026
Beehiiv vs Ghost: Quick Pricing Facts
| Feature | Beehiiv | Ghost |
|---|---|---|
| Starting Price | $43/mo | Custom pricing |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Beehiiv and Ghost are both priced at $43/mo, making them equally accessible Email Marketing tools. Together they offer 8 pricing plans with 62 features compared, so the best choice comes down to which features match your needs.
Beehiiv stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Beehiiv Try it free |  Ghost Try it free |
|---|---|---|
| Tier 1 | Launch $0/monthCheapest Includes
| STARTER Custom pricing Includes
|
| Tier 2 | Scale $43/monthCheapest Includes
| PUBLISHER Custom pricing Includes
|
| Tier 3 | Max $96/monthCheapest Includes
| BUSINESS Custom pricing Includes
|
| Tier 4 | Enterprise Custom pricing Includes
| CUSTOM Custom pricing Includes
|
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Beehiiv
Beehiiv offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Beehiiv
Try Beehiiv freeWhich Should You Choose?
Choose Beehiiv if:
- •You need a free plan with Custom Website, Custom Newsletters—Beehiiv offers no-cost access with no credit card required
- •You want more features built-in—Beehiiv offers 20 additional features across its plans
- •You prioritize Beehiiv's user experience and interface over price (both tools are similarly priced)
Choose Ghost if:
- •You prioritize Ghost's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — Ghost's usage-based model avoids surprise overages
- •Ghost keeps its feature set lean, which means faster onboarding and less complexity
Beehiiv offers a free plan [1], eliminating the cost barrier for evaluation, while Ghost requires paid subscription from the start. This gives Beehiiv a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Beehiiv's free tier, upgrading to a paid plan at approximately $43/mo provides substantial additional functionality. Compare this pricing path against Ghost's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Beehiiv's 4 tiers provide flexibility at different budgets, while Ghost's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Beehiiv is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Beehiiv vs Ghost
How many pricing plans does Beehiiv have vs Ghost?
Does Beehiiv or Ghost offer a free plan?
Does Beehiiv or Ghost offer custom enterprise pricing?
How do Beehiiv and Ghost compare for Email Marketing?
Sources
- Beehiiv Official Pricing— Vendor pricing page
- Ghost Official Pricing— Vendor pricing page
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