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Beehiiv vs Litmus: Pricing Comparison 2026

Side-by-side pricing comparison of Beehiiv and Litmus. See all plans, features, and costs at a glance.

Bottom line: Beehiiv starts at $43/mo and Litmus starts at Custom pricing. Compare all 9 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Beehiiv freeTry Litmus free

Beehiiv vs Litmus: Quick Pricing Facts

FeatureBeehiivLitmus
Starting Price$43/moCustom pricing
Number of Plans45
Free TierYesNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Beehiiv and Litmus are both priced at $43/mo, making them equally accessible Email Marketing tools. Together they offer 9 pricing plans with 71 features compared, so the best choice comes down to which features match your needs.

Beehiiv stands out with a free plan for getting started. Beehiiv uses usage-based pricing while Litmus uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Beehiiv
Litmus
Tier 1
Launch
$0/monthCheapest
Includes
  • Custom Website
  • Custom Newsletters
  • Campaign Analytics
  • Unlimited Email Sends
  • Recommendation Network
  • Optimized Deliverability
  • Custom Domains
  • Link-in-Bio
  • AI Website Designer
  • API Access (excluding Send API)
Start with Launch
Deliverability upgrade
Custom pricing
Includes
  • Inbox placement insights by mailbox provider
  • 24/7 reputation and deliverability monitoring
  • Deep engagement analytics filtered by platform, location, and mailbox provider
  • Easy tracking of SPF, DKIM, and DMARC results
  • Customizable alerts to react to reputation problems before they impact performance
  • Configurable dashboards to view deliverability and engagement data in one spot
  • Includes access to Everest
Start with Deliverability upgrade
Tier 2
Scale
$43/monthCheapest
Includes
  • Ad Network*†
  • Boosts Network*†
  • 0% Take Rate on Paid Subscriptions*
  • Digital Products
  • Email Automations
  • Surveys & Polls
  • Advanced Website Analytics
  • Webhooks
  • Teams (3 Seats)*
  • Slack Community Access*
  • Human Support
Start with Scale
Sender Certification upgrade
Custom pricing
Includes
  • 24/7 monitoring of your email sending infrastructure backed by a dedicated compliance team
  • Placement on a trusted allow-list for improved inbox placement and fewer filtering issues
  • Built-in threat protection for high-risk sends and mandated mailing
  • Exclusive data feeds from mailbox providers and security companies
  • Daily and monthly performance reporting delivered to your inbox
Start with Sender Certification upgrade
Tier 3
Max
$96/monthCheapest
Includes
  • Remove beehiiv Branding*
  • Sponsorship Storefront
  • Podcast Websites
  • Audio Newsletters
  • Digital Products (Appointments)
  • RSS to Send
  • Up to 10 Publications*
  • Teams (Unlimited Seats)*
  • Priority Human Support
  • Getty Image Credits
  • Dynamic ContentNew
Start with Max
Competitive Intel upgrade
Custom pricing
Includes
  • See when competitors show up in the inbox with visibility into their send volume and frequency
  • Optimize subject lines with confidence by understanding what competitors are using
  • Make smarter strategic decisions using objective insight into what’s working and what’s not across your competitive landscape
  • Get insights into the email practices of best-in-class senders
Start with Competitive Intel upgrade
Tier 4
Enterprise
Custom pricing
Includes
  • Concierge Onboarding
  • Dedicated Account Manager
  • Dedicated IP Addresses
  • Send API*
  • Custom Publication Limits
  • Invite-Only Webinars with our CEO
  • VIP Human Support
  • Deliverability Reports (coming soon)
  • SSO
Start with Enterprise
Email Guardian upgrade
Custom pricing
Includes
  • Notifications for client changes, broken links, or image issues to protect subscriber experience and brand reputation
  • 24/7 monitoring for automated sends and frequently used email templates
  • Peace of mind knowing your most important emails are constantly protected and ready to drive revenue
Start with Email Guardian upgrade
Tier 5
—
Litmus Enterprise
Custom pricing
Includes
  • Unlimited seats and usage!
  • Automated QA checks and previews on 100+ email clients and devices
  • Easy-to-use email builder–with or without code
  • Personalization templates for custom images, countdown timers, and more
  • Customizable email testing profiles
  • Code editor integrations to test where you build
  • All-in-one collaboration and review hub
  • More Personalize features like custom scratch-offs and rule-based images
  • Enterprise-level ESP integrations
  • Advanced security settings and user permissions
  • Unique email analytics and insights you won’t find in your ESP alone
Start with Litmus Enterprise

Swipe to compare plans →

Beehiiv

Newsletter platform with monetization and growth tools

View all Beehiiv plans

Litmus

Email testing, analytics, and collaboration for email teams

View all Litmus plans
Our Pick

Beehiiv

Beehiiv offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Beehiiv

Try Beehiiv free

Which Should You Choose?

Choose Beehiiv if:

  • •You need a free plan with Custom Website, Custom Newsletters—Beehiiv offers no-cost access with no credit card required
  • •You want more features built-in—Beehiiv offers 11 additional features across its plans
  • •You prioritize Beehiiv's user experience and interface over price (both tools are similarly priced)

Choose Litmus if:

  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You prioritize Litmus's user experience and interface over price (both tools are similarly priced)
  • •You prefer Litmus's per-seat model with its 5-tier structure

Beehiiv offers a free plan [1], eliminating the cost barrier for evaluation, while Litmus requires paid subscription from the start. This gives Beehiiv a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Beehiiv's free tier, upgrading to a paid plan at approximately $43/mo provides substantial additional functionality. Compare this pricing path against Litmus' tiering starting at Custom pricing to assess total cost of ownership over 12 months. Beehiiv's 4 tiers provide flexibility at different budgets, while Litmus' 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Beehiiv is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Beehiiv vs Litmus

How many pricing plans does Beehiiv have vs Litmus?
Beehiiv offers 4 pricing plans, while Litmus offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Beehiiv or Litmus offer a free plan?
Beehiiv offers a free plan, while Litmus does not. If budget is a concern, Beehiiv lets you get started at no cost.
Does Beehiiv or Litmus offer custom enterprise pricing?
Yes, both Beehiiv and Litmus offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Beehiiv and Litmus use?
Beehiiv uses a usage-based pricing model, while Litmus uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Beehiiv and Litmus compare for Email Marketing?
Both Beehiiv and Litmus are Email Marketing tools. Beehiiv offers 4 plans starting at $43/mo, while Litmus offers 5 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Beehiiv Official Pricing— Vendor pricing page
  2. Litmus Official Pricing— Vendor pricing page

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