Skip to main content
Email Marketing

Litmus vs Zoho Campaigns: Pricing Comparison 2026

Side-by-side pricing comparison of Litmus and Zoho Campaigns. See all plans, features, and costs at a glance.

Bottom line: Litmus starts at Custom pricing and Zoho Campaigns starts at $3/mo. Compare all 8 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Litmus vs Zoho Campaigns: Quick Pricing Facts

FeatureLitmusZoho Campaigns
Starting PriceCustom pricing$3/mo
Number of Plans53
Free TierNoYes
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Litmus and Zoho Campaigns are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 8 pricing plans with 53 features compared, so the best choice comes down to which features match your needs.

Zoho Campaigns stands out with a free plan for getting started. Litmus uses per-seat pricing while Zoho Campaigns uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Zoho Campaigns
Zoho Campaigns
Try it free
Tier 1
Deliverability upgrade
Custom pricing
Includes
  • Inbox placement insights by mailbox provider
  • 24/7 reputation and deliverability monitoring
  • Deep engagement analytics filtered by platform, location, and mailbox provider
  • Easy tracking of SPF, DKIM, and DMARC results
  • Customizable alerts to react to reputation problems before they impact performance
  • Configurable dashboards to view deliverability and engagement data in one spot
  • Includes access to Everest
Start with Deliverability upgrade
Gratuit pour toujours
$0/monthCheapest
Includes
  • Jusqu'à 2 000 contacts
  • 6 000 e-mails/mois
  • 5 utilisateurs
  • Formulaires d'inscription
  • Modèles d'e-mail basiques prêts à l'emploi
  • Contrôle de conformité
Start with Gratuit pour toujours
Tier 2
Sender Certification upgrade
Custom pricing
Includes
  • 24/7 monitoring of your email sending infrastructure backed by a dedicated compliance team
  • Placement on a trusted allow-list for improved inbox placement and fewer filtering issues
  • Built-in threat protection for high-risk sends and mandated mailing
  • Exclusive data feeds from mailbox providers and security companies
  • Daily and monthly performance reporting delivered to your inbox
Start with Sender Certification upgrade
STANDARD
$3/monthCheapest
$3 / year
Includes
  • E-mails illimités
  • 10 utilisateurs
  • Segmentation de base
  • Modèles d'e-mail avancés prêts à l'emploi
  • Workflows de type glisser-déposer de base
  • Adresse IP dédiée
  • Marketing par SMS
Start with STANDARD
Tier 3
Competitive Intel upgrade
Custom pricing
Includes
  • See when competitors show up in the inbox with visibility into their send volume and frequency
  • Optimize subject lines with confidence by understanding what competitors are using
  • Make smarter strategic decisions using objective insight into what’s working and what’s not across your competitive landscape
  • Get insights into the email practices of best-in-class senders
Start with Competitive Intel upgrade
PROFESSIONNEL
$5/monthCheapest
$5 / year
Includes
  • E-mails illimités
  • 20 utilisateurs
  • Segmentation avancée
  • Notation et étiquettes des contacts
  • Workflows de type glisser-déposer avancés
  • Abandon de panier et suivi des achats avec les workflows
  • Formulaires contextuels
  • Contenu dynamique
  • Sondages par e-mail et pièces jointes
  • Envois en fonction du fuseau horaire du destinataire
Start with PROFESSIONNEL
Tier 4
Email Guardian upgrade
Custom pricing
Includes
  • Notifications for client changes, broken links, or image issues to protect subscriber experience and brand reputation
  • 24/7 monitoring for automated sends and frequently used email templates
  • Peace of mind knowing your most important emails are constantly protected and ready to drive revenue
Start with Email Guardian upgrade
Tier 5
Litmus Enterprise
Custom pricing
Includes
  • Unlimited seats and usage!
  • Automated QA checks and previews on 100+ email clients and devices
  • Easy-to-use email builder–with or without code
  • Personalization templates for custom images, countdown timers, and more
  • Customizable email testing profiles
  • Code editor integrations to test where you build
  • All-in-one collaboration and review hub
  • More Personalize features like custom scratch-offs and rule-based images
  • Enterprise-level ESP integrations
  • Advanced security settings and user permissions
  • Unique email analytics and insights you won’t find in your ESP alone
Start with Litmus Enterprise

Swipe to compare plans →

Litmus

Email testing, analytics, and collaboration for email teams

View all Litmus plans

Zoho Campaigns

Email marketing integrated with Zoho CRM ecosystem

View all Zoho Campaigns plans

Which Should You Choose?

Choose Litmus if:

  • You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Litmus offers 7 additional features across its plans
  • Your team needs custom enterprise pricing—Litmus offers negotiated terms for large deployments

Choose Zoho Campaigns if:

  • You need a free plan with Jusqu'à 2 000 contacts, 6 000 e-mails/mois—Zoho Campaigns offers no-cost access with no credit card required
  • You prioritize Zoho Campaigns's user experience and interface over price (both tools are similarly priced)
  • You need predictable billing — Zoho Campaigns's usage-based model avoids surprise overages

Zoho Campaigns offers a free plan [1], eliminating the cost barrier for evaluation, while Litmus requires paid subscription from the start. This gives Zoho Campaigns a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Zoho Campaigns's free tier, upgrading to a paid plan at approximately $3/mo provides substantial additional functionality. Compare this pricing path against Litmus' tiering starting at Custom pricing to assess total cost of ownership over 12 months. Zoho Campaigns's 3 tiers provide flexibility at different budgets, while Litmus' 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Zoho Campaigns is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

ShareShare

Frequently Asked Questions: Litmus vs Zoho Campaigns

How many pricing plans does Litmus have vs Zoho Campaigns?
Litmus offers 5 pricing plans, while Zoho Campaigns offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Litmus or Zoho Campaigns offer a free plan?
Zoho Campaigns offers a free plan, while Litmus does not. If budget is a concern, Zoho Campaigns lets you get started at no cost.
Can I save money by paying annually for Litmus or Zoho Campaigns?
Both Litmus and Zoho Campaigns offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Litmus or Zoho Campaigns offer custom enterprise pricing?
Litmus offers a custom-priced enterprise tier for larger teams. Zoho Campaigns lists all its pricing publicly.
What pricing models do Litmus and Zoho Campaigns use?
Litmus uses a per-seat pricing model, while Zoho Campaigns uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Litmus and Zoho Campaigns compare for Email Marketing?
Both Litmus and Zoho Campaigns are Email Marketing tools. Litmus offers 5 plans starting at Custom pricing, while Zoho Campaigns offers 3 plans starting at $3/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Litmus Official PricingVendor pricing page
  2. Zoho Campaigns Official PricingVendor pricing page

Related Articles

Track Price Changes

Get notified when pricing changes for these tools.