Benchmark Email vs Substack: Pricing Comparison 2026
Side-by-side pricing comparison of Benchmark Email and Substack. See all plans, features, and costs at a glance.
Bottom line: Substack starts at $5/mo, making it $1911/mo cheaper than Benchmark Email ($1916/mo). Benchmark Email offers a free plan.
Last updated: July 6, 2026
Benchmark Email vs Substack: Quick Pricing Facts
| Feature | Benchmark Email | Substack |
|---|---|---|
| Starting Price | $1916/mo | $5/mo |
| Number of Plans | 3 | 7 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Substack is the more affordable option, starting at $5/mo compared to Benchmark Email's $1916/mo. Both are Email Marketing tools with 10 combined pricing plans and 35 features compared.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Benchmark Email Try free |  Substack Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| |
| Tier 2 | Basic $5/monthCheapest $5 / year Includes
| |
| Tier 3 | Enterprise Plan Custom pricing Includes
| Standard $7/monthCheapest $7 / year Includes
|
| Tier 4 | - | Advanced $10/monthCheapest $10 / year Includes
|
| Tier 5 | - | Pro $15/monthCheapest $15 / year Includes
|
| Tier 6 | - | Premium $30/monthCheapest $30 / year Includes
|
| Tier 7 | - | Enterprise $75/monthCheapest $75 / year Includes
|
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Benchmark Email
Email marketing with drag-and-drop builder and automations
View all Benchmark Email plansWhich Should You Choose?
Choose Benchmark Email if:
- •You need a general business email marketing platform for campaigns and automation
- •Your use case is marketing email, not content publishing
- •A free plan for business email marketing is the requirement
Choose Substack if:
- •You're a writer building a newsletter audience with paid subscription options
- •Substack handles publishing, distribution, and payments in one place
- •Content creation and direct monetization are the primary goals
Benchmark Email is for business email marketing. Substack is for writers publishing newsletters. These serve different audiences.
Frequently Asked Questions: Benchmark Email vs Substack
Which is cheaper, Benchmark Email or Substack?
How many pricing plans does Benchmark Email have vs Substack?
Does Benchmark Email or Substack offer a free plan?
Can I save money by paying annually for Benchmark Email or Substack?
What is the most popular Benchmark Email plan?
Does Benchmark Email or Substack offer custom enterprise pricing?
How do Benchmark Email and Substack compare for Email Marketing?
Sources
- Benchmark Email Official Pricing- Vendor pricing page
- Substack Official Pricing- Vendor pricing page
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