Benchmark Email vs Substack: Pricing Comparison 2026
Side-by-side pricing comparison of Benchmark Email and Substack. See all plans, features, and costs at a glance.
Bottom line: Substack starts at $5/mo, making it $14/mo cheaper than Benchmark Email ($19/mo). Benchmark Email offers a free plan.
Last updated: March 16, 2026
Benchmark Email vs Substack: Quick Pricing Facts
| Feature | Benchmark Email | Substack |
|---|---|---|
| Starting Price | $19/mo | $5/mo |
| Number of Plans | 3 | 7 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Substack is the more affordable option, starting at $5/mo compared to Benchmark Email's $19/mo. Both are Email Marketing tools with 10 combined pricing plans and 35 features compared.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Benchmark Email Try it free |  Substack Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| |
| Tier 2 | Basic $5/monthCheapest $5 / year Includes
| |
| Tier 3 | Enterprise Plan Custom pricing Includes
| Standard $7/monthCheapest $7 / year Includes
|
| Tier 4 | — | Advanced $10/monthCheapest $10 / year Includes
|
| Tier 5 | — | Pro $15/monthCheapest $15 / year Includes
|
| Tier 6 | — | Premium $30/monthCheapest $30 / year Includes
|
| Tier 7 | — | Enterprise $75/monthCheapest $75 / year Includes
|
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Benchmark Email
Email marketing with drag-and-drop builder and automations
View all Benchmark Email plansSubstack
Substack offers a free plan, starts at $14/mo lower ($5/mo vs $19/mo), offers 7 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Substack
Try Substack freeWhich Should You Choose?
Choose Benchmark Email if:
- •You prefer Benchmark Email's free tier features—Email sends, Users
- •Your team needs custom enterprise pricing—Benchmark Email offers negotiated terms for large deployments
- •Benchmark Email's usage-based pricing lets you match exact team size without tier gaps
Choose Substack if:
- •You want lower per-user costs—Substack starts at $5/mo, saving $14/mo compared to Benchmark Email at $19/mo
- •You prefer Substack's free tier features—Set up paid subscriptions, Keep 90% of revenue
- •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Substack offers 9 additional features across its plans
Both Benchmark Email and Substack offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Benchmark Email includes 4 features, while Substack includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Benchmark Email vs Substack
Which is cheaper, Benchmark Email or Substack?
How many pricing plans does Benchmark Email have vs Substack?
Does Benchmark Email or Substack offer a free plan?
Can I save money by paying annually for Benchmark Email or Substack?
What is the most popular Benchmark Email plan?
Does Benchmark Email or Substack offer custom enterprise pricing?
How do Benchmark Email and Substack compare for Email Marketing?
Sources
- Benchmark Email Official Pricing— Vendor pricing page
- Substack Official Pricing— Vendor pricing page
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